International Marketing (1)
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The document outlines the marketing mix strategies of Reckitt Benckiser (RB) and The Coffee Bean & Tea Leaf. [1] RB uses a mass marketing approach with distributors to widely distribute products like Dettol and Harpic across multiple countries. [2] The Coffee Bean focuses on high foot traffic locations for its cafes and uses franchising to expand across Asia and the Middle East. [3] Both companies employ various promotional activities like television advertisements, print media, and in-store promotions.
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Wendell Hall is a marketing professional with over 20 years of experience in consumer packaged goods marketing. He has held roles in brand management, product management, new product development, and channel marketing. Some of his career highlights include receiving an award for developing 4 new products that generated over $11 million in sales, and managing brands that achieved sales growth objectives in 10 out of 12 years at ConAgra Foods. Currently, he works as a marketing and management consultant through his firm Natural Knowledge, LLC.
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The document discusses the services of a virtual marketing agency that specializes in the food industry. They promise high quality services at lower costs than full-time employees. The agency has experience in integrated marketing strategies, social media, design, public relations, and working with multiple business channels in the food industry. They provide examples of work developing marketing plans and strategies for large food brands.
Strategic Management in regards to redbull GMBH company
Red Bull is a leading global energy drink brand that is marketed aggressively through an integrated strategy. It uses unconventional marketing techniques like sponsoring extreme sports and music events to build buzz among younger consumers. Red Bull's distribution strategy aims for saturation coverage through various retail channels. It promotes the brand through product sampling and sponsorship of motorsports, fun sports and university events to engage its target audience.
Four p`s for FC Ghee.pptx
This presentation is about marketing basic rule "Four P" of a premium product called " Farm Classics Ghee" Single Origin .
More information on Presentation
Wall Promotional Strategies
Walls is a leading ice cream brand in Pakistan and uses a combination of push and pull strategies to promote its products. It utilizes various promotional tools including advertising, sales promotions, and public relations. Walls advertises heavily on television and print media. It also engages in sales promotions such as discounts, coupons, and special offers. Additionally, Walls focuses on building strong relationships with customers, distributors, retailers, and street vendors through various incentive programs. Walls allocates its promotional budget using an objective-and-task method to fund its defined promotional goals and activities.
Brand strategy
This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
Krispy natural presentation
Pemberton, a division of Candler Enterprises, aims to launch Krispy Natural crackers to dominate the salty snack market. The document outlines Pemberton's objectives, background, challenges in the U.S. cracker industry, marketing strategy, sales objectives, and product line for Krispy Natural. Test results in two regions showed potential for the product to sell as a new line or at a premium price. The strategy focuses on innovation, premium pricing, distribution, promotions, and differentiating from competitors like Frito Lay.
Growing the McDonald's Brand
McDonald's has grown its brand through strategic extensions over time. It started as a drive-in restaurant in 1937 and is now the world's largest fast food chain with over 68 million daily customers across 119 countries. McDonald's has expanded its product mix, increased its online and social media presence, and adapted to local cultures. Through new products, market and product development, McDonald's has overcome challenges to drive growth according to Ansoff's matrix. Successful brand extensions depend on perceived fit and associations between the parent brand and new products.
Marketing Plan
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Ideal Brand Plan
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
Brand Plan template
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Pepsi
This document outlines Pepsi's marketing plan. It provides an overview of Pepsi as a company with over 100 years of producing cola drinks. It then details Pepsi's vision, mission, strengths, weaknesses, opportunities, threats and product details. The marketing strategies section discusses Pepsi's positioning, product, pricing and distribution strategies. It also outlines the company's advertising approaches. The document concludes with an action plan and recommendations to strengthen Pepsi's research, partnerships and reputation in global markets.
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Presentation1
Uniqcreations is a promotional agency that offers services like print media, online branding, and marketing. It has teams focused on media, marketing, technology, creativity, imagination, and analytics to build emotional bonds between brands and customers. Uniqcreations has worked with major food and consumer goods brands. Amul was founded in 1946 as a dairy cooperative and is now India's largest food brand. It has a diverse portfolio of dairy products and generates an annual turnover of $2.5 billion. Amul holds leading market shares for products like butter and cheese. It faces competition from other major domestic and multinational brands.
Marketing strategies
The document discusses marketing strategies for three different companies or brands. It describes Ambika Pillai's natural hair and skin care brand's joint venture with AVA Group for distribution and endorsement from celebrity clients. It outlines Veeba's 2017 aggressive media campaign to enter consumer retailing of sauces by targeting customers looking for convenience in experimental home cooking. It also summarizes the ad highlighting Veeba's value propositions of convenience and variety with its tagline "What will you eat today?"
2012 winsights brochurefinal
Winsights Marketing is a consulting firm that helps companies increase sales through effective marketing strategies and tactics. They have expertise in areas like new product development, package design, advertising, and sales training. The document provides examples of how Winsights has helped clients, including introducing new products that increased sales by over $1 million for one baking company, and conducting strategic planning that reduced losses by $9 million for an international meat supplier.
Ideal Brand Plan Format
The brand plan for Gray's Cookies outlines strategies to increase awareness and trial among mainstream consumers. Key issues include whether to prioritize new users or frequency among loyalists. Strategies include advertising Gray's "stay in control" positioning to appeal to health-conscious consumers and using a sales blitz to expand distribution from 62% to 72%. A competitive defense plan aims to attack competitors' credibility by highlighting Gray's lower calorie count. Goals are to increase penetration to 12% and awareness to 42% through sampling and advertising targeting "Proactive Preventers".
Similar to International Marketing (1) (20)
Strategic Management in regards to redbull GMBH company
Strategic Management in regards to redbull GMBH company
International Marketing (1)
- 2. • Introduction Vinothini Govindapillai • Product • Price - Thilini Jayasundara • Place - Asjad Hameed • Promotion - Dhananji Jayasinghe •SWOT Analysis - Thilini Jayasundara •Conclusion - Asjad Hameed
- 3. • Merged in 1999 • Headquarters in United kingdom • Vision •Values
- 4. • Found in Los Angels, California in 1963 • 750 locations in 22 countries • Values : F.R.O.T.H
- 6. •Dettol •Veet •Strepsils •Nuromol • Air Wick •Harpic Max •Resolve QuicknClean
- 7. • While bean coffee • Boxed tea • Made to order beverages • Baked goods •Merchandise
- 9. Reckitt Benckiser is the fastest growing FMCG company and its £7 billion in size.
- 10. Dettol soap is priced at retail price of Rs. 38.00 (115 gms) and Rs. 26.00 (70 gms)
- 11. PRICING STRATEGY Coffee Bean uses premium pricing strategy which deliberate setting of high prices for a Product or service to emphasize its quality & exclusiveness. Competitors: Starbucks, Caribou Coffee, etc.
- 13. Reckitt Benckiser Mass Marketing with decentralized operations Business 2 Consumer (B2C) Distributors and sub-distributors Pakistan (Top stores – High profile Customers) India Sri Lanka
- 14. Further distribution to wholesalers and retailers Targeting maximum geographical location in countries Rural Development Force
- 15. The Coffee Bean & Tea Leaf Locating Outlets in high traffic and visible locations Horton Place, COLOMBO 7 Personalized coffee and tea for niche market Complete meals compared to Star Bucks Sandwiches in Singapore
- 16. Standardized Outlets throughout Using Master Franchising for Asian & Middle East Owned-stores for Australia, Hongkong and US Provide training and continuous communication Importing coffee from centralized purchasing
- 18. Television Advertisements Use famous celebrities as brand ambassadors ○ E.g.: - Vanish – Bollywood actress, Sri Devi Radio Advertisements Print Media Newspapers In-store Leaflets In-store promotions
- 20. In-store Promotions Leaflets, wallpaper advertisements & etc. Advertise through their website
- 23. SWOT ANALYSIS Strengths Weaknesses Opportunitie Threats s Very profitable Target market Market potential. Competition. organization & characteristics. have a relatively good market share. It is a global coffee Franchisee’s Changing of Host country risk brand built upon a policy. lifestyle. management. reputation for fine products and services. Experience and Enthusiasm of innovation health capabilities. consciousness.
- 24. Conclusion RB has a successful marketing mix for their product lines RB needs to spend more on R&D Improve marketing strategies for Question Mark products – Cash Cow
- 25. Coffee Bean potential to expand into newer markets Shift Niche marketing to bigger segmented markets More promotion campaigns can be done