The document discusses the development of interactive content and advergames in Indonesia. It provides examples of different types of games currently popular in Indonesia, including massive multiplayer online games, casual games, education games, mobile games, and advergames. Advergames are advertising games used by brands to promote their products and connect with customers. The document outlines how advergames are part of online branding strategies and activation programs in Indonesia. It also notes the growing potential for interactive content in Indonesia as internet usage increases.

1. Development of Interactive Content & Advergames in Indonesia Trade Expo Indonesia 20-24 October 2007

12. Advergames & Online Branding

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28. Advergames through Activation Program

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31. Some Samples Petualangan Immunospace

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33. Some Samples Leo Dance TNT Racing

34. More Samples Toyota in International Indonesia Motor Show 2007

35. Thank You And please visit www.media-ide.com for further info about interactive content and advergames. Contact me at: [email_address] All products appeared in this presentation are copyrights of their respectful owners.