GDG Yola Devfest2023 Slide Deck.pptx

Crowdsource by Google:
Help make AI serve everyone, everywhere
Yola ZAHRA IDRIES
Google Crowdsource Influencer

-Google Crowdsource Influencer
- Women Techmakers Ambassador
- Explore ML Facilitator
- She Code Africa Chapter lead
- Passionate about women in Tech
About Me

What next on
CrowdSource By
Google “The need for
diversity in AI’’
Yola

Swags Giveaway!
#CrowdsourceByGoogle
#GoogleCrowdsource

Crowdsource, also known as Google Crowdsource, is a
crowdsourcing platform developed by Google intended to
improve the host of Google services through the user-
facing training of different algorithms.
Crowdsource was released for Android on the Google Play
store on August 29, 2016, and is also available on the web.
Crowdsource includes a variety of short tasks users can
complete to improve many of Google's different services.

“To organize the world’s
information and make it
universally accessible and
useful.”
Google’s Mission

How can we help make AI serve
everyone, everywhere?
Artificial Intelligence (AI) is everywhere.

When you do a
search on Google
Photos for bride
images, this is a
picture of a bride

But will Photos be
able to identify a
bride from
another part of
the world?

Google Photos
can easily find
pictures of
pancakes in your
photo library

But can it identify
pictures of food
items from your
local cuisine?

To solve this problem, we’ll
need to get millions of
images from all around the
world to train the Machine
Learning models

Community Panel: Voices of our community builders
How can Google serve your
language better?

My language shapes my identity.
Bridge the language barrier across the
digital ecosystem.

Wace ranace yau?
kunna min wakar soyayya 🎵
Hey Google…

We are diverse…
Countless dimensions make us diverse, but not limited to our
nationality, gender, languages, manners and culture, social roles,
education, skills, income, physical and mental ability, race, color,
ethnicity, religion, insterest and lot more…
We need to create AI that can best serve the rich
and varied diversities of our planet!

What Next?
Start making your impacts
on Crowdsource?

Start contributing on
the Crowdsource app
(crowdsource.app)
..or on web!
(crowdsource.google.com)

Gamified Impact on AI!
Crowdsource Android and Web apps allow users to answer quick questions in a
gamified UI, and help generate diverse training data for ML.
crowdsource.app (Android)
crowdsource.google.com (Web)

How does it work?
Answer simple questions, earn badges and level up
Connect with contributors around the world
Improve Google products for everyone

Why it matters?
Artificial Intelligence (AI) powers some of the most magical
experiences in your favorite apps and products. It helps organize
your photos, understand your voice commands, show you the
most relevant reviews for products and businesses, and much
more!
AI learns these skills by studying vast numbers of examples.
The more examples it has for your language, region, or culture,
the better it gets for you and everybody in your community.

Data for the whole world
Google shares some Crowdsource
data via open-sourcing, for the
benefit of the global research and
developer communities.
This includes the 400K+ images
that we've already released as
Open Images Extended, with more
sharing to come.

Small actions. Huge
impact.
Simple and fun
activities
Spotting food or animals in photos,
identifying the emotional impact of
sentences in your own language, and so
much more! Crowdsource has many
fascinating and fun activities for you.
Level up as you earn badges
and milestones on the
leaderboards
As a member of the global
Crowdsource community, you can earn
cool badges, level up on the
leaderboards, and gain recognition.
Join the global Crowdsource
community
Tune into local Crowdsource
community events, or organize your
own. Be a part of the expanding
revolution. Join the global community
of passionate Crowdsource users!

Laos
Australi
a
Ethiopia
Nigeria

Colombia
Pakistan
Peru
Sierra Leone

Put your best effort,
but don’t overthink.
● Understand the question
● Answer what you think is correct
● Move on, if you are not sure

Genuine contributions are at the center of this machinery.
So, how can you make genuine contributions?

Level up with points!
Level 3
Level 7
Level 17
Level 25
Level 35
🌟
🌟
🌟
Unlock special badges and incentives
at milestone levels on Crowdsource,
while improving Google products for
users everywhere!
Level 50

Leadership
Join the Crowdsource SSA community on Twitter to connect
with influencers and fellow community members across Sub-
Saharan Africa.
Feel free to invite others to join this space!
goo.gle/cs-ssa
Join the social media conversation: #GoogleCrowdsource
Start contributing: crowdsource.app / crowdsource.google.com
Read more: crowdsource.google.com/about
#GoogleCrowdsource
Let’s get started! 🥳

Innovation and Keeping
Traction: Solving
Problems Continuously
Yol
a

Innovation is simply: Idea
or product or tooling

Ideas, Product,
Tooling
1. Build solutions you would use:
product or tooling
2. Ask customer pain points
3. Continuously solve pain points
4. Refine your idea or existing ideas

Where is the internal tooling
of startups that closed
down or existing startups?

DNA of Innovation and
Innovator’s DNA
1.
Innov
ation
○
○
○
Solve problem
Simple
Refinement of existing ideas or amalgamation
of ideas/solutions
2. Innovator
○ Creative Intelligence: Howard Gardner’s theory
of multiple intelligences - HBR (
https://hbr.org/2009/12/the-innovators-dna)

“Questioning, observing,
experimenting,
networking” - HBR

Incrementally solve the problem…
1. Don’t waste energy in what is not going to work
2. Chip away at problem incrementally ~ may reveal innovation:
tooling or product
3. Find workaround if no direct solution
4. Amalgamate all your ideas to solve the problem

Keeping
Traction:
Case Study
Editable Location

STAR: Int’l Payment Innovations
1. Situation: Cumbersome
transfer and conversion
process
2. Task: Make it easy
3. Action: Find a payment solution
that works with any Nigerian bank
card ?
4. Result: Easier payment and
accessible statement of
account

Possible refinements...
1. Make it easier to use
2. Address claims of missing
money with statement of
account tools
3. Send emails or SMS of transactions,
can be weekly or monthly to save
costs.

UI/UX
1. Keep it Simple Stupid (KISS
Principle)
2. Respect basic principles like
menu-depth, balance
forgiveness, symmetry

Thanks for listening:
Questions? Email:
rid.sul.nai@gmail.com

Beyond the Inbox:
Phishing threats in the
age of Social Engineering
Yola
Muhammad Modu Kunjo
Cybersecurity Analyst

Agenda
1. What is Phishing
2. Common Phishing target
3. Email Phishing
4. Social Engineering
5. Beyond Email: The Expanding Landscape
6. Recognizing Social Engineering Red flag
7. Protection Against Social Engineering
8. Case Studies
9. Conclusion
10.Q and A
11.Thank you

Phishing
Is a cyber attack technique where malicious actors impersonate trustworthy
entities to deceive individuals into revealing sensitive information
Evolution
Started in the Mid 1990s
and gain widespread in may
2000, through “ILOVEYOU’
worm

1. Individuals
2. Business
3. Government
Agencies

Email phishing
Is a type of phishing that targets
consumers by sending them an
email that appears to be from a
well-known source. E.g an
internet service provider, a bank,
or a mortgage company.
1. Spear Phishing
2. Whalings
3. Executive phishing
4. E.T.C
Some subset of Email phishing are:

Psychology of
social
Engineering
Yola

Social Engineering
Is a manipulation techniques used to exploit human error to gain access,
valuable or sensitive information
Key Tactics
● Deception: using false information or impersonation to mislead
individuals
● Trust Exploitation: Building trust to extract confidential details
● Manipulation: Influencing people to perform actions that may
compromise security

Beyond Email: The
expanding landscape.

The Expanding landscape
● Vishing (voice phishing): Refers to the use of voice calls or voice
message to trick target.
● Smishing (SMS phishing): It's also the use of short message service to
trick recipients. It covers all form of text messaging service apps.
● Angler phishing: Is a technique where attacker impersonate customer
care service representative on social media.

Recognising Social
Engineering Red flag.

The Four P’s of Scammers
In order to best prevent fraud, it’s important to know and remember the basic
tactics used by scammers. One way is to remember the four P’s

Then Protection
● Educating End-user
● Two Factor Authentication 2FA
● Security awareness
● Reporting suspicious activity
Resources for more information
● Google’s phishing quiz (phishingquiz.withgoogle.com)
● Phishing.org (phishing.org)
● Anti-Phishing Working Group (APWG) (awpg.org)

Real world
Phishing
Scenario
Yola

“It takes 20 years to
build a reputation
and few minutes of
cyber-incident to
ruin it.”
-Stephane Nappo-

Twitter Hack (2020)
● Date: 15 July 2020
● Attack Vector: Social engineering through spear phishing
● Bitcoin Scam: High-profile accounts solicited cryptocurrency transfers
● Lesson Learned: Significance of Social engineering vulnerability
1. Incedent snapshot
2. Impact

Conclusions:
❖ Diverse Tactics: Phishing extend beyond emails and social media,
messaging and other platforms
❖ Continuous Evolution: stay informed about emerging phishing trends
and tactics.
❖ Education: Arm yoursel and your team with knowledge about
various phising avenues.
❖ Collective Defense: Everyone plays a role in creating a secure
environment.
Key Takeways

The Future is Now:
How AI is Shaping
Our World.
By Kunini James Shalom

Agenda:
❖ AI Definition and History
❖ Current Applications of AI
➢ Business
➢ Healthcare
➢ Education
❖ The Future Impact of AI
❖ Q&A

Artificial Intelligence (AI)
refers to computer systems
that can perform tasks
normally requiring human
intelligence.

AI capabilities include
learning, reasoning,
problem-solving,
perception, and prediction.

Brief
History of
Artificial Intelligence

1940s - Early research
on neural networks
and algorithms.

1950s - Coining of the
term "artificial
intelligence"
By John Mccarthy
Father of Artificial Intelligence.

1997 - IBM's Deep Blue
defeats world chess
champion.

2011 - IBM Watson
wins Jeopardy.

2012 - Deep neural
networks fuel AI
breakthroughs

Today - AI is
ubiquitous across
industries

Industries
And Their
AI Applications

AI Applications in
Business
1. Chatbots - Alexa, Siri, Google Assistant
2. Predictive Analytics - Salesforce Einstein, IBM Watson
3. Fraud Detection - Sift, Forter, DataVisor
4. Supply Chain - Oracle, SAP
5. Recommendations - Netflix, Amazon, YouTube

AI Applications in Healthcare
1. Diagnosis - Arterys, Aidoc, Zebra Medical Vision
2. Drug Discovery - Exscientia, Atomwise, BenevolentAI
3. Medical Imaging - Arterys, Aidoc, Paige
4. Virtual Assistants - Sensely, Babylon Health
5. Patient Care - Ginger, Buoy Health, Your.MD

AI Applications in Education
1. Adaptive Learning - Century Tech, DreamBox, Fishtree
2. Automated Grading - Gradescope, Jill Watson, WriteLab
3. Tutoring - Carnegie Learning, Third Space Learning
4. Risk Detection - Dropout Detective, Mid School Math

Automation of
jobs and need
for workforce
reskilling.

Continued
progress in
language
processing and
computer
vision

Ethical
challenges
regarding bias,
privacy, and
governance

Potential for
transformative
social change

AI already has
immense impact
on business,
healthcare,
education

Technologies
continue to
evolve rapidly

Careful
governance
needed to
manage risks

The future
shaped by how
AI is applied for
social benefit

AI Is The Future,
The Future is Now !!!

EMPOWERING
WOMEN IN DIGITAL
MARKETING
YOLA.

- A daughter of a praying
mother
- A Digital Marketer
YOLA.
ABOUT ME!

OVERVIEW
● Introduction To Digital Marketing
● How To Get Started
● Why We Need Digital Marketing
● Challenges

What is digital marketing?
Digital marketing is a type of marketing
that promotes products and services
through the Internet and online-based
digital technology such as desktop
computers, mobile phones, and other
digital media and platforms.

SEM SMM Online
Marketing
Affiliate
Marketing
SEO
Content
marketing
DIGITAL
MARKETING

Major digital marketing channels,
including social media (Such as
Facebook, Twitter, Instagram,
etc), search engines (such as
Google, Chrome, etc), email,
affiliate marketing, and online
advertising.

RESOURCES
The best way to start for beginners
is to go to this channel or use the
coursera program.
There You will find all of the
courses you need to know and
learn to begin this program online.

Digital marketing
women face challenges
like gender bias,
unequal pay,
underrepresentation,
and work-life balance
issues.

To improve opportunities and
career progression, a
workplace culture promoting
diversity, inclusion, and
professional growth is needed,
including mentorship programs
and work-life balance initiatives.

SUCCESS STORY
Hamdalah Hanafi, a product
marketer with expertise in digital
marketing and business
development, leverages her
consumer behavior knowledge,
Go-To-Market strategies, product
messaging, positioning, sales
enablement, and competition
analysis to create winning
marketing plans.

“Digital
marketing is the
next level to
your business”

44.1% of digital marketing strategists are
women and 55.9% of digital marketing
strategists are men.

THANK YOU EVERYONE FOR YOUR
TIME AND PATIENCE
I HOPE I HAVE ENCOURAGED YOU
TO START YOUR OWN DIGITAL
MARKETING STORY .

Avoiding Burnout in
Nigeria Tech
Ecosystem
GDG Yola
Uthman Ogunkanmi

Yola
Avoiding Burnout
in Tech Ecosystem
Uthman Ogunkanmi

Yola
What does Burn
out means to you?

Give up the delusion that
burnout is the inevitable
cost of success
-Arianna Huffinagton

Yola
Job burnout is a special type of work-related
stress — a state of physical or emotional
exhaustion that also involves a sense of
reduced accomplishment and loss of
personal identity

Don’t confuse burnout with stress, though. Stress is
having too much on your plate — too much work to
handle, too many responsibilities, and too many
hours spent working.
Burnout is the opposite. You typically feel like you
don’t have enough — not enough motivation, not
enough energy, not enough care.

50%
Use more than
Of this number slide

Job burnout symptoms
•Have you become cynical or critical at work?
•Do you drag yourself to work and have trouble getting started?
•Have you become irritable or impatient with co-workers, customers or clients?
•Do you lack the energy to be consistently productive?
•Do you find it hard to concentrate?
•Do you lack satisfaction from your achievements? Do you feel disillusioned about your job?
•Are you using food, drugs or alcohol to feel better or to simply not feel?
•Have your sleep habits changed?
•Are you troubled by unexplained headaches, stomach or bowel problems, or other physical
complaints?

•You have a heavy workload and work long
hours
•You struggle with work-life balance
•You work in a helping profession, such as
health care
•You feel you have little or no control over your
work
Job burnout risk factors

Try these out
★ Allow lots of extra time to deliver on projects
★ Saying NO to projects is not a Crime
★ No free work
★ No free jobs
★ No free projects
★ Most client that price you low burn you more

•https://integrisok.com/resources/on-your-
health/2021/november/what-are-the-5-stages-of-burnout
•https://www.mayoclinic.org/healthy-lifestyle/adult-
health/in-depth/burnout/art-20046642

Building a career in
open source
Yola

Who is Abubakar
Computer Scientist / SWE
Bitcoin core contributor
Community leader
Flutter Enthusiast
@btrust_builders

Overview
1. Tech Enthusiast
2. Joining a community
3. Joining a bootcamp / Mentorship
4. Leading a community
5. Landing my first tech role
6. Building a startup
7. Joining open source
8. Getting an International role

Tech Enthusiast
1. Learnt Python
2. Andela learning bootcamp
3. Think python book

Being a member of GDSC Mau
1. Attended GDSC Events and
2. Meet other fellow techies on campus

Covid Happens
Levelling up with Web Dev Bootcamp
1. Had a learning path guidance and
mentorship from Snr software Engineers
2. Learnt fullstack web development

Back to School as a leader
1. Collaborate with the people I met
during bootcamp and on campus to
lead GDSC Mau.
2. 12 Events and workshops
3. Participated in solution
challenge

Landing my first role
1. CEO reached out to me on twitter
2. Joining postman supernova
community.
3. Landing first international role
as a developer advocate

Open source world
1. Creating my project during
hacktoberfest
2. Joining bitcoin open source
3. Qala fellowship
4. Bitcoin core contributions

And Then…
1. Chaincode
2. Research on fee estimation
1. African bitcoin conference

Consistency
Community
Hardwork
Yola
With sound null safety, all variables
require a value.

Do the work and good things will
happen
Adam Jonas

Thank you listening
twitter: @sadeeq_ismaela
Github: ismaelsadeeq

DESIGN
THINKING
V1.0
Fastnet Cinema, Jimeta-Yola.

Hi!
My name is Sa’ad Ahmad Sa’ad
I’m a Social Entrepreneur for years I have been
Inspiring, Teaching, Mentoring, Empowering and
Training people on STEM Education, Internet
Entrepreneurship and Business Leadership.
A Computer Science Graduate at SPY
❑ International Education Provider
❑ Techie Youth Ambassador New York
❑ Partner at Young Founders School Hong Kong
❑ Founder and CEO at HACKSAT TECH LTD
I’m Passionate about Community Building and
Development.
+2348100448196

Design thinking is a powerful tool for
solving problems. It’s a 5-step process that
leads you to creative and actionable ideas.

Each step is useful on its own, but combining all 5 steps
delivers the most impactful solutions.

“No problem is too big for
design thinking. You can use
this process to tackle problems
at home, at school, in your
community, and more”.

The design thinking process also builds
personal skills like creativity, collaboration,
communication, and critical thinking, which
will help you long after your project is over!

What are you waiting for? Let’s get started!
“To create meaningful
innovations, you need to know
your users and care about their
lives.”

THE DESIGN THINKER’S MINDSETS
“Framing the right problem is the
only way to create the right
solution.”

- Design thinking has been adopted by thousands of students, teachers, employees,
companies, and more around the world. Learning the design thinking process will give
you a new way to look at the world, a new ability to solve challenging problems, and a
new vocabulary to discuss your work like a professional designer.
1
4
3
2 - Design thinking is important because it puts the people we want to design for,
our users, first.
- Design thinking is just as much a mindset as it is a process. That’s why
it’s called design thinking rather than design doing. When you embark on
the design thinking journey, you think critically about who you want to
design for, what problem you want to solve, and how you want to solve it.
- Sometimes we might feel like we know an answer to a problem just by looking
at it. But oftentimes the problems we want to solve are much more complicated
than we think. Design thinking is a structured and widely-used process that
allows us to both hear and act upon the needs of our users.

THINK LIKE A DESIGNER
“It’s not about coming up with the ‘right’
idea, it’s about generating the broadest
range of possibilities.”

- Bias towards action: Rather than talk about doing something, do it! It’s better to test an
idea and fail than to not offer up an idea at all.
1
4
3
2 - Radical collaboration: Listen to everyone-no matter who they are or where
they come from-and work together.
- Focus on human values: Identify real user struggles and create solutions
that meet those needs.
- Be visual: Scribble, sketch, and draw whenever possible. Visualize your ideas
whenever you can.
5
6
- Defer judgment: Have trust in your users, in your teammates, and in your
mentors. Be imaginative and open.
- Embrace experimentation: You may not totally understand where you want
to go next, and that’s ok! Embrace the ambiguity and experiment with new
ideas or points of view whenever you can.

Working well with others is one of the most important aspects of the design
thinking process. You must always treat your teammates, your mentors, and
your users with respect. Part of treating others with respect is knowing how to
give and receive constructive feedback while working in a team. Use the “I
like…,” “I wish…,” “I wonder…,” framework to do so.
“I like…” When offering feedback, start by giving a compliment. Tell your
teammate something you like about their idea.
“I wish…” Once you’ve offered a compliment, offer a suggestion that you wish
your teammate would consider. Your wish may be based on your experience
interacting with your teammate’s design or your own personal experience.
“I wonder…” Now give constructive feedback about how your teammate can
make their idea even better. Suggest an idea that steers your teammate in a
direction you believe in.
TALK LIKE A DESIGNER

DESIGN THINKING MINDSET
Build a team
“Build a team of 3-5 people. Spend some time thinking about how you will
work together and assign specific roles for each team member”.
“Build to think and test to learn.”

1. Skills & interests
- What are we bringing to the table?
- What skills does everyone in the group have?
- How can you utilize people’s strengths and support perceived weaknesses?
2. Roles & responsibilities
- Who is doing what?
- What are the roles and responsibilities for your project?
- Assign team members to each role.
3. Goals
- What are you working towards?
- Have you identified your shared goal?
- Is everyone on the same page?
- What are three things you would collectively like to get out of this project?
- Try to list at least three goals.

4. Communication
- Will your team meet regularly?
- Where and when?
- How will you communicate when you’re not together in person?
5. Team name
- Spend five minutes as a team and come up with as many team names as possible.
- Aim for a minimum of 30.
- Vote on the best team name and capture it here.
- Bonus if you can create a team logo!

Do background research
“Browsing the internet, reading books and articles, and
watching videos are all great methods for deepening your
understanding of a problem”.
“Testing is an opportunity to learn about your solution
and your user.”

Do background research
- Spend some time learning more about your topic from different perspectives
and sources.
- What did you learn?
- Write down compelling stories from your background research.
- What are other people doing?
- Write down 3 existing solutions that address the problem your team is working
on.
- How big is this problem?
- Write down a few statistics from your background research that seem
important to you.

GDG Yola Devfest2023 Slide Deck.pptx

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