This document discusses trends in social media usage in Indonesia between 2010 and early 2011. It notes that the number of Indonesian Facebook users grew from 31.7 million to over 50 million in this period. Twitter also expanded rapidly, with over 5.3 million Indonesian users estimated. This growth was fueled by more affordable smartphones with internet access, as over 80% of users had phones costing less than 1.5 million rupiah that could access the internet. Location-based campaigns, privacy issues, social media managers, and gamification were discussed as emerging trends for 2011.

1. Leaving2010Welcoming2011

2. Indonesian Netizens of Facebook31,7 millions15.3 millionsJANUARYDECEMBER

3. The Rise of Twitter12% of tweets originated from IndonesiaNow est. > 5,3 million Indonesia users

4. 16 Mei 2010

5. 10 Juni 2010

6. Why’s that happening?

7. 1Worse Traffics

8. 2More cheaper phones with GPRS capability85 / 170 millions subscribers have GPRS phone capabilties.*> 80% users with < Rp.1,500,00 phone access internet. *** Dirjen Postel** MarkPlus Insight

9. 3TRENDCredit: http://www.flickr.com/photos/lovestruck94/3898156106/

10. Some highlights

12. Juli 2010

19. Leaving2010Welcoming2011

20. Mobile will become more socialCredit: http://www.flickr.com/photos/whatshername/2322654611/

21. Location based campaign

22. Do you still care about privacy?

23. Awareness is not enoughCredit: http://www.flickr.com/photos/valeriebb/3488188022/

24. Battle of Online StatsCredit: http://www.flickr.com/photos/videocrab/280787884/

25. Role of (so called) Social Media Manager

26. Hello Celebritweets!

27. GamificationCredit: http://www.flickr.com/photos/acarneiro/118677969/

28. Care to share other predictions?@pitra / Strategowww.media-ide.comwww.strategocorp.comModified from: http://www.flickr.com/photos/mararie/520216419/