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Using Qualcomm Vuforia to Build Breakthrough Mobile Experiences
The document discusses Qualcomm's Vuforia SDK and its applications in enhancing mobile experiences through augmented reality (AR). It covers various use cases, including education, shopping, and gaming, showcasing how Vuforia enables interactive and engaging experiences for users. The document highlights the growth of the developer ecosystem, recognition through awards, and outlines plans for future developments in AR technology.
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Using Qualcomm Vuforia to Build Breakthrough Mobile Experiences
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- 2. Using the Qualcomm®Vuforia™ Mobile Vision Platform to Build Breakthrough Mobile Experiences Brigitte Alexander Director Business Development, Qualcomm Connected Experiences, Inc. The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.
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- 4. 4 Range of possibilitiesfor interactive products Books & Magazines Catalogs Newspapers Toys Brochures Posters & Signs Product Packaging
- 5. 5 Smart Terrain isa feature of the Qualcomm Vuforia SDK. Qualcomm® Vuforia™ Smart Terrain™ Breakthrough interactivity Gives apps the ability to interact with objects and surfaces Allows users to create custom play spaces 3D reconstruction capability Available for today’s smartphones and tablets Supporting camera technologies of tomorrow 5
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- 7. 7 With a networkof preferred developers around the world Global developer adoption: 100k+ North America Latin America Europe Middle East & Africa India SE / Asia Pacific Japan & Korea China 13% 17% 26% 6% 7% 7% 9% 15% Numbers reflect percentages of total registered Vuforia developers as of May 2014.
- 8. 8 528 2,872 7,169 12,139 2011 2012 20132014 To Date Vuforia commercial app growth Number of commercial Vuforia apps per year. Source: Google Play Store and App Store
- 9. 9 Qualcomm® Vuforia™ awardsand recognition The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc. Platform Awards Best AR SDK Auggie Award Augmented World Expo 2013 Best Technology Demo ISMAR 2013 Auggie Award for Best Tool Select Developer and App Awards Big Bird’s Words by Sesame Street Workshop Words Cynopsis Media Kids Imagination Award Winner of Mobile Apps: Educational 2014 Interactive Media Awards 'Best in Class' for the Education category 2014 ColAR Mix by Puteko Auggie Award for Best App 2014, Augmented World Expo Horrible Hauntings Children’s Choices Award 2013, International Reading Association and the Children's Book Council iSolar System by Red Frog Digital Best Use of Cross Media 2013, British Book Awards KFC WOW@25 by Blink Digital People’s Voice Award for Augmented Reality 2014, The Webby Awards Living in L.A L.A Land — The Game by KwazyLABS Promax BDA Global Excellence 2013 Silver Winner for Technical Innovations
- 10. 10 Published Apps 23 Brands:2-10 4 Brands: 11-20 3 Brands: 20+ 35 of the Interbrand 100 use Vuforia Source: Best Global Brands 2013, Interbrand, an Omnicom Company; Vuforia Analysis
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- 13. 13 Vuforia in Education MakesLearning Fun Time Tremors AGO Lite Safari 3D Guinness World Records 2014 4D Anatomy Chemistry101 Cyberchase Shape Quest AR Plumbing Solar System Chart
- 14. 14Qualcomm Vuforia isa product of Qualcomm Connected Experiences, Inc. Source: Seasame Workshop • Making vocabulary building a fun and interactive experience • Use text recognition to help kids find, identify, and learn about words, bringing a deeper understanding of what these words mean by exposing children to them in familiar contexts. • 40% increase in preschoolers ability to identify the target words • 2014 Cynopsis Kids Imagination Award Winner of Mobile Apps: Educational ** • 2014 Interactive Media Award for ‘Best in Class’ for the Education category ** 14 Situation Solution Results Big Birds Words Sesame Workshop
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- 17. 17 See Before YouBuy Drive Consumers into RetailAlternate Shopping Channel Vuforia and Shopping Made.com Samsung Real Dreamworks Countdown Heroes LEGO Connect Augmented Reality Architecture
- 18. 18 Sayduck Source: Sayduck Ltd. SayduckLtd. Situation • Simplify the shopping experience at home or in the office to increase sales Solution • Enable virtual showrooms with furniture product visualization apps that create better informed purchasing decisions and allow for purchase directly from app Results • 4+ out of 5 rating • 50% uptick in mobile conversion rates • 20% uplift on basket value • 30% higher engagement than other marketing tactics 18
- 19. 19 Situation • Increase discoverability ofbooks relevant to child reading level/ interests • Drive book sales Solution • Cloud service to scan book covers to access detailed book information: reading levels, age/grade appropriateness, videos, podcasts, book recommendations for similar books. • Ability to create wish lists and buy books Results • In the first two months following app launch, nearly 80K customers downloaded the Scholastic Book Fairs app • The app has received strong ratings, including a Google Play rating of 4 out of 5 stars and an iTunes rating of 3.5 out of 5 stars Scholastic Book Fairs Source: Scholastic Media Scholastic 19
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- 22. 22 Vuforia and Gaming PowerRangers Scanner Tech Deck Shatter Isle Toy Car RC Blizzard AR Viewer Unlock in Game Content AR Gaming Extension of Gaming Boards Plants vs. Zombies 2 (植物大战僵尸：魔法书
- 23. 23 Situation • Create anentirely new way to engage in LEGO® building and app game play for children 7 and up Solution • New LEGO FUSION line with 4 products – Create & Race, Battle Towers, Town Master and Resort Designer • Kids build vertically in 2D on the FUSION capture plate; import and transform the creation into the 3D digital world Results • Encourages back and forth between physical and virtual, keeping children engaged in both worlds • Available in U.S. at LEGO Stores, Legoland parks, Toys“R”Us, shop.lego.com • Ranked “Best New Apps & Games for Kids” in AppStore LEGO FUSION The LEGO Group 23
- 24. 24 McDonald's GOL! Source: McDonalds •Build an engaging, interactive digital experience for customers and unite soccer fans during the 2014 world tournament • Leverage Qualcomm® Vuforia™ Smart Terrain™ to create an AR soccer pitch game on the restaurant table using real-world objects to make trick shots • First time ever global redesign of fry box • Campaign ran in 35,000 locations in 100 countries • More than 70 million people visit McDonald’s every day McDonald's 24 Situation Solution Results
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- 26. 26 Object Recognition for Toys ToyRecognition Beta Detects and tracks toys such as vehicles, action figures and buildings. Enables new play patterns that combine mobile devices with physical toys. 26 Commercial availability and pricing will be announced in the future. Simulated Image
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- 29. 29 Bringing Mobile Vision toWearables Smart Terrain for Depth-Sensing Cameras Qualcomm® Vuforia™ Session Information Time & Place 1:00 PM – 1:50 PM September 19, 2014 Plaza A Session Description #46: Digital Lifestyle Presenter Giuliano Maciocci Time & Place 2:00 PM – 2:50 PM September 19, 2014 Plaza B Session Description #34: Code Lab Presenter David Beard
- 30. 30 For more informationon Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog ©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. Thank you FOLLOW US ON: