Indonesia’s Blogosphere


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This slides more or less covers the condition of Indonesia's blogosphere in 2009.

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Indonesia’s Blogosphere

  1. 1. INDONESIA’S BLOGOSPHERE Pitra Satvika - Blogger Extraordinaire - - Interactive Communication Specialist - - Social Media Consultant -
  2. 2. Indonesia’s Internet Users <ul><li>In 2007, there are 25 million internet users in Indonesia (about 10% of its population) – </li></ul><ul><li>11.800.000 members of Facebook – </li></ul><ul><li>Top 10 of Facebook’s fastest growing members – </li></ul><ul><li>Top 5 countries of Twitter users: US, UK, Brazil, Japan, Indonesia -  </li></ul>
  3. 3. Top Accessed Website Source: Social Media Social Media Social Media Search Engine Social Media News Portal
  4. 4. Top Accessed Mobile Source: Opera Social Media Social Media Social Media Search Engine Social Media News Portal Pepperonity Mocospace ITSMY Mobile9
  5. 5. Indonesia’s Bloggers <ul><li>By January 2009 </li></ul><ul><ul><li>Blogspot – 587.000 users </li></ul></ul><ul><ul><li>Wordpress – 143.000 users </li></ul></ul><ul><ul><li>Dagdigdug – 10.000 users </li></ul></ul><ul><ul><li>Blogdetik – 23.000 users </li></ul></ul><ul><ul><li>Multiply ??? </li></ul></ul><ul><ul><li>Self-hosted blogs ??? </li></ul></ul><ul><li>Indonesian language is the 3 rd most used language after English and Spanish in – Matt Mullenweg, Wordcamp Indonesia. </li></ul>
  6. 6. Blogger Communities <ul><li>Most every big cities has their own blogger communities </li></ul><ul><ul><li>CahAndong </li></ul></ul><ul><ul><li>BHI </li></ul></ul><ul><ul><li>BBV </li></ul></ul><ul><ul><li>Batagor </li></ul></ul><ul><ul><li>Blogfam </li></ul></ul><ul><ul><li>Bloggor </li></ul></ul><ul><ul><li>TPC </li></ul></ul><ul><ul><li>AngingMammiri </li></ul></ul><ul><ul><li>Loenpia </li></ul></ul><ul><ul><li>Bengawan </li></ul></ul><ul><ul><li>Wongkito </li></ul></ul>
  7. 7. Blogger Communities <ul><li>What blogger communities do: </li></ul><ul><ul><li>Gathering (we call it: kopdar ). </li></ul></ul><ul><ul><li>Spread the blogging spirit. </li></ul></ul><ul><ul><li>Social activities. </li></ul></ul><ul><ul><li>Turn blogs into books. </li></ul></ul><ul><ul><li>Interact in other internet medium (mailing list, Plurk, Twitter, and Facebook). </li></ul></ul>
  8. 8. Pesta Blogger <ul><li>The 1 st Pesta Blogger was held at Oct 27 th 2007, opened by Ministry of Communication and Information. </li></ul><ul><li>Theme: New Voice of Indonesia </li></ul><ul><li>That day was also declared as National Blogger Day. </li></ul><ul><li>There are 500+ bloggers coming from every parts of Indonesia. </li></ul>
  9. 10. Pesta Blogger <ul><li>The 2 nd Pesta Blogger was held on November 2008, with 1.000+ participants. </li></ul><ul><li>Theme: Blogging for Society . </li></ul><ul><li>5 foreigner bloggers were invited and shared their views. </li></ul>
  10. 12. Pesta Blogger <ul><li>The 3 rd Pesta Blogger was held at Oct 24 th 2009, with 1.200+ online activists. </li></ul><ul><li>Theme: One Spirit One Nation . </li></ul><ul><li>Pre events were conducted in several regions, coordinated with local blogger communities. </li></ul>
  11. 14. Web 2.0 Sites Based on Blog <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>etc </li></ul>
  12. 15. Online Social Movement <ul><li> (twitter, facebook, blogs) </li></ul> with 400,000 fans twitter top trending topic for 3 days in a row
  13. 16. Online Social Movement <ul><li> (facebook, blogs) </li></ul><ul><li>1.000 Books Movement ( (blogs) </li></ul><ul><li>Twestival Jakarta (twitter) </li></ul><ul><li>Free Prita Mulyasari (facebook, blogs) </li></ul><ul><li>Support KPK - Corruption Watch Commission (facebook) </li></ul>
  14. 17. Blogging Goes Profit <ul><li>Using Multiply to sell produts. </li></ul><ul><li>Local brands start to ask for bloggers’ advertorial. </li></ul><ul><li>Several prominent bloggers are invited to brand’s events. </li></ul><ul><li>Local brands look forward in cooperating with bloggers and local online communities. </li></ul>
  15. 18. Current Trend
  16. 19. Current Trend <ul><li>Long time blogger now write less posts. </li></ul><ul><li>Lots of new bloggers came from high school and college students. </li></ul><ul><li>They’re more intense in using Twitter and Facebook for conversation than using blogs. </li></ul><ul><li>Serious bloggers still use Facebook Page and Twitter to enhance their personal branding. </li></ul>
  17. 20. Current Trend <ul><li>Blogs are also used by teachers for education materials. </li></ul><ul><li>Not many corporate use blog for communications. </li></ul><ul><li>Local brands and politicians start to involve in Twitter conversation. </li></ul>
  18. 21. Thank You <ul><li>Blogging since July 2005, now with more than 555 posts, talking about creativity and social media in Indonesia. </li></ul>