This document discusses developing a word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools. The document provides tips for identifying influential talkers in the community and giving them stories and information to share. It also suggests ways to help conversations spread through tools, online and offline participation, and tracking what is being said. The overall goal is to inspire passionate ambassadors for the school through a remarkable experience and content that encourages positive word-of-mouth referrals.
Why Admission Data is so Important to Word of MouthRick Newberry
Rick Newberry discusses using admissions data and feedback from parents to inform a school's word-of-mouth marketing strategy. He explains that word-of-mouth is the primary way parents first learn about schools. Data like inquiry sources, new parent surveys, retention rates, parent satisfaction surveys, and net promoter scores can provide insights into what is fueling word-of-mouth referrals. Schools can then target advocacy efforts like encouraging satisfied families located near likely prospects to refer the school through their social networks. The goal is to better understand word-of-mouth dynamics and focus marketing resources on nurturing brand advocates.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Why Admission Data is so Important to Word of MouthRick Newberry
Rick Newberry discusses using admissions data and feedback from parents to inform a school's word-of-mouth marketing strategy. He explains that word-of-mouth is the primary way parents first learn about schools. Data like inquiry sources, new parent surveys, retention rates, parent satisfaction surveys, and net promoter scores can provide insights into what is fueling word-of-mouth referrals. Schools can then target advocacy efforts like encouraging satisfied families located near likely prospects to refer the school through their social networks. The goal is to better understand word-of-mouth dynamics and focus marketing resources on nurturing brand advocates.
Developing your school's wom marketing plan, sbacs webinarRick Newberry
The document discusses how to develop an effective word-of-mouth marketing strategy for school enrollment. It emphasizes that word-of-mouth is the number one way families learn about schools and provides a framework to build word-of-mouth using the 5 T's: Talkers, Topics, Tools, Taking Part, and Tracking. It stresses finding passionate brand ambassadors to spread the word and giving them compelling stories and content to share about the school's remarkable qualities.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
From first call to closing the case yankeeXaña Winans
This document provides an overview of branding and marketing strategies for dental practices. It discusses the importance of branding, including developing a branding statement and logo. It also covers various marketing channels such as signage, print advertising, radio, television, direct mail, the internet, and social media. For each channel, it provides tips on effective messaging and examples of campaigns. It emphasizes measuring the results of different marketing tactics and focusing efforts on retaining existing patients through communications like newsletters. The overall goal is to establish trust with patients and get referrals through providing an exceptional customer experience.
Effective retention strategies to keep your current families enrolled, rick n...Rick Newberry
This document discusses strategies for re-recruiting and retaining current families at a school. It recommends appointing a retention champion to lead the effort and focusing on transition grades between levels. Schools should conduct internal marketing during re-enrollment periods and measure retention rates. Annual parent satisfaction surveys and exit interviews with non-returning families can provide feedback. Implementing personalized outreach, internal communication of successes, and interventions for at-risk families can help schools recommit current students for another year.
Checklist for hiring to company culture by HeeboSusanna Rantanen
Hiring based on company culture is important for strengthening an employer brand and making future hires easier. When hiring, companies should profile the position, company purpose and culture. They should storytell about company needs, culture and opportunities. Companies should share job postings internally and externally to engage networks and find the best cultural fit, even if skills need some training. All candidates should be treated kindly throughout the hiring process to build a positive reputation.
Growing your school in troubled times, sbacs webinarRick Newberry
The document provides strategies for growing school enrollment discussed by Rick Newberry. It recommends developing a clear brand, setting enrollment goals, dedicating resources to marketing, launching a parent ambassador program, following up on inquiries, re-recruiting current families, implementing word-of-mouth campaigns, focusing on the school website, generating online leads, and using social media to tell the school's story. The strategies aim to effectively communicate the school's value proposition and experience to attract more students.
Emine is an employee experience agency founded in 2012 in Helsinki, Finland. It was started by Susanna and Leo Rantanen to help companies become more eminent through HR marketing and social media. Originally focused on HR marketing, Emine has expanded its services to include strategic organizational culture and storytelling of employee experiences. Emine shares an office space with another company founded by Susanna Rantanen, where they build team spirit through monthly activities. Emine is transitioning from an innovation culture to a growth culture, placing increased focus on collaboration, goal achievement, customer satisfaction, and business growth.
Creating successful partnerships with vendors and start upsBrian Pichman
Managing a partnership with vendors is a more effective strategy than building the typical client vendor relationship. A partnership is working together while a typical relationship is more just exchanging cash with product. Join Brian Pichman from the Evolve Project has he coaches you through building a strategic partnership with vendors, aligning yourself with start-ups, and working towards building a more focused approach in your day to day purchases. Brian will talk about the importance of win-win negotiation, networking, and how to work with your community to find extra funding, resources, or new programming ideas.
Tony Hsieh is the CEO of Zappos and established its core values which focus on delivering wow through service. Zappos provides the best customer service by offering 24/7 support with no scripted conversations, free shipping both ways, 365 day returns, and a warehouse near a UPS hub to ensure fast delivery. The company also encourages engagement on social media like Twitter. Zappos culture emphasizes nurturing the company values, with all new employees undergoing the same training regardless of role to understand the focus on best customer service, and are even offered $2000 to quit after training to only retain fully committed employees.
Child Care Internet Marketing Plan 2017Jeff Fisher
When you think about your Child Care center do you think beyond picking up supplies for curriculum? Do you worry about when your next phone call and tour will be? Here are some goals to keep in mind when reading through the Child Care Internet Marketing Plan 2017:
What is your revenue target?
How much is that monthly?
How many tours & enrollments will that require?
What is your average enrollment value?
What is your lifetime customer value?
How many new staff members will you need to hit your goal?
Contact us at Local Child Care Marketing for your personalized plan for success!
Creating A Sustainable Employee Engagement CultureDavid Perry
The document discusses 10 keys to creating a sustainable employee engagement culture through common cause. The keys are grouped under the principles of challenge, communication, and compensation. Under challenge are: setting vision and goals, expecting executive excellence, and allowing creative license. Communication keys include: dialogue with a positive attitude, positive reinforcement, allowing no-fault adaptation, and involving employees in decision making. Compensation keys are: exceeding industry norms for pay, long-term financial ties to the company, and over-the-top rewards for top performance.
21 Tips to Improve Culture and Employee Engagement provides Leaders with ideas to increase morale, reduce turnover and produce better results for the bottom line.
This document discusses coaching strategies for Generation Y clients. It begins by defining the generations and their differing work attitudes. Common motivators are discussed along with generational distinctions. Statistics about Gen Y are provided and recent research on their job expectations and desires is summarized. Five key drivers that influence Gen Y - technology, consumer mindset, psychological contract, parental involvement, and competition - are outlined. Challenges in coaching Gen Y are explored and 10 strategies are recommended, such as building rapport, customizing the approach, and focusing on long-term impact over quick fixes.
The document provides information on the strengths, weaknesses, competitors, objectives, and marketing strategies of a company focused on alternative dispute resolution and reform in the family law and child custody arena. The company's strengths include its unique skills, industry knowledge, credibility from data and trust-building, and solutions that can drive revenue while solving problems. Its primary objective is to change how families approach conflict resolution by looking at alternatives to litigation and abusive tactics. The marketing strategy has focused on building the brand and creating valuable content through blogs, social media, and events. SEO and paid advertising could be tested in the future as funding increases.
Andy Sernovitz is a keynote speaker and bestselling author on word of mouth marketing. The document provides testimonials from past clients praising Sernovitz as an engaging and inspiring speaker who provides immediately actionable strategies and lessons. It also lists some of Sernovitz's most popular speaking topics, which focus on generating positive word of mouth through social media, earning customer recommendations, and responding to negative feedback. The document serves to promote Sernovitz as a highly sought-after speaker on word of mouth marketing.
The document provides testimonials from several individuals about Dale Thomas Vaughn's communications skills and experience. Mark Holley describes Dale as an outstanding communicator who grasps concepts quickly. Doug Hughes says Dale is incredibly talented and that his work exceeded expectations. Robert Land calls Dale a rising thought leader who is passionate and wants to make the world better. Kai Hochhausen praises Dale's ability to motivate others and find positives in difficult situations. Wendy Webb refers to Dale as a high-energy professional with strong work ethic.
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
Create a culture of learning to transform your organization | Talent Connect ...LinkedIn Talent Solutions
Britt Andreatta, Lynda.com
Organizations that flourish and succeed create a transformative culture of learning. Employees naturally seek mastery and leaders who know how to harness that natural drive bring out the best in their organization and their talent for years to come.
Dr. Britt Andreatta, author of The Neuroscience of Learning, Wired to Grow, and Leading Change, will share how a transformative culture of learning can boost employee engagement and encourage a “growth mindset” that yields higher levels of performance, motivation, creativity, and innovation. Leave this interactive session with new strategies for intentionally building the professional capacity of people across all functions of your organization.
Session highlights:
Discover the benefits creating a culture of learning based on the growth mindset.
Learn how to maximize employee motivation and engagement.
Discover key learning design principles that lead to long-term behavior change.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
If the Design Process were a boy band, Feature Prioritization would never be the fan favorite with a breakout solo career. Prioritization isn’t sexy. It hurts to let go of the beloved features created during brainstorming. The decision-making design phase often involves negotiation and compromise in an uncomfortable social environment. Prioritization can be downright painful!
If only you could recapture the enthusiasm and creative glow of brainstorming. Well, wish no longer! Design fairy godmothers Carolyn Chandler and Anna van Slee are here to transform this pumpkin into a stage coach. Strap in!
Cornell University School of Hotel Administration Conversations with Entrepre...Elizabeth (Liz) Ngonzi
This document provides an overview of a presentation given by Elizabeth Ngonzi, founder and CEO of Amazing Taste LLC, a values-led consulting firm. The presentation covers the firm's profile, including its entrepreneurial journey starting in 2001, value proposition, size and scope of events and services, and representative clients. Ngonzi also shares career advice, including the importance of relationships and flexibility when life happens. She discusses learning from failures by evaluating opportunities more carefully based on financial value, alignment with values, and scope of work. The presentation concludes with a question and answer session.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
From first call to closing the case yankeeXaña Winans
This document provides an overview of branding and marketing strategies for dental practices. It discusses the importance of branding, including developing a branding statement and logo. It also covers various marketing channels such as signage, print advertising, radio, television, direct mail, the internet, and social media. For each channel, it provides tips on effective messaging and examples of campaigns. It emphasizes measuring the results of different marketing tactics and focusing efforts on retaining existing patients through communications like newsletters. The overall goal is to establish trust with patients and get referrals through providing an exceptional customer experience.
Effective retention strategies to keep your current families enrolled, rick n...Rick Newberry
This document discusses strategies for re-recruiting and retaining current families at a school. It recommends appointing a retention champion to lead the effort and focusing on transition grades between levels. Schools should conduct internal marketing during re-enrollment periods and measure retention rates. Annual parent satisfaction surveys and exit interviews with non-returning families can provide feedback. Implementing personalized outreach, internal communication of successes, and interventions for at-risk families can help schools recommit current students for another year.
Checklist for hiring to company culture by HeeboSusanna Rantanen
Hiring based on company culture is important for strengthening an employer brand and making future hires easier. When hiring, companies should profile the position, company purpose and culture. They should storytell about company needs, culture and opportunities. Companies should share job postings internally and externally to engage networks and find the best cultural fit, even if skills need some training. All candidates should be treated kindly throughout the hiring process to build a positive reputation.
Growing your school in troubled times, sbacs webinarRick Newberry
The document provides strategies for growing school enrollment discussed by Rick Newberry. It recommends developing a clear brand, setting enrollment goals, dedicating resources to marketing, launching a parent ambassador program, following up on inquiries, re-recruiting current families, implementing word-of-mouth campaigns, focusing on the school website, generating online leads, and using social media to tell the school's story. The strategies aim to effectively communicate the school's value proposition and experience to attract more students.
Emine is an employee experience agency founded in 2012 in Helsinki, Finland. It was started by Susanna and Leo Rantanen to help companies become more eminent through HR marketing and social media. Originally focused on HR marketing, Emine has expanded its services to include strategic organizational culture and storytelling of employee experiences. Emine shares an office space with another company founded by Susanna Rantanen, where they build team spirit through monthly activities. Emine is transitioning from an innovation culture to a growth culture, placing increased focus on collaboration, goal achievement, customer satisfaction, and business growth.
Creating successful partnerships with vendors and start upsBrian Pichman
Managing a partnership with vendors is a more effective strategy than building the typical client vendor relationship. A partnership is working together while a typical relationship is more just exchanging cash with product. Join Brian Pichman from the Evolve Project has he coaches you through building a strategic partnership with vendors, aligning yourself with start-ups, and working towards building a more focused approach in your day to day purchases. Brian will talk about the importance of win-win negotiation, networking, and how to work with your community to find extra funding, resources, or new programming ideas.
Tony Hsieh is the CEO of Zappos and established its core values which focus on delivering wow through service. Zappos provides the best customer service by offering 24/7 support with no scripted conversations, free shipping both ways, 365 day returns, and a warehouse near a UPS hub to ensure fast delivery. The company also encourages engagement on social media like Twitter. Zappos culture emphasizes nurturing the company values, with all new employees undergoing the same training regardless of role to understand the focus on best customer service, and are even offered $2000 to quit after training to only retain fully committed employees.
Child Care Internet Marketing Plan 2017Jeff Fisher
When you think about your Child Care center do you think beyond picking up supplies for curriculum? Do you worry about when your next phone call and tour will be? Here are some goals to keep in mind when reading through the Child Care Internet Marketing Plan 2017:
What is your revenue target?
How much is that monthly?
How many tours & enrollments will that require?
What is your average enrollment value?
What is your lifetime customer value?
How many new staff members will you need to hit your goal?
Contact us at Local Child Care Marketing for your personalized plan for success!
Creating A Sustainable Employee Engagement CultureDavid Perry
The document discusses 10 keys to creating a sustainable employee engagement culture through common cause. The keys are grouped under the principles of challenge, communication, and compensation. Under challenge are: setting vision and goals, expecting executive excellence, and allowing creative license. Communication keys include: dialogue with a positive attitude, positive reinforcement, allowing no-fault adaptation, and involving employees in decision making. Compensation keys are: exceeding industry norms for pay, long-term financial ties to the company, and over-the-top rewards for top performance.
21 Tips to Improve Culture and Employee Engagement provides Leaders with ideas to increase morale, reduce turnover and produce better results for the bottom line.
This document discusses coaching strategies for Generation Y clients. It begins by defining the generations and their differing work attitudes. Common motivators are discussed along with generational distinctions. Statistics about Gen Y are provided and recent research on their job expectations and desires is summarized. Five key drivers that influence Gen Y - technology, consumer mindset, psychological contract, parental involvement, and competition - are outlined. Challenges in coaching Gen Y are explored and 10 strategies are recommended, such as building rapport, customizing the approach, and focusing on long-term impact over quick fixes.
The document provides information on the strengths, weaknesses, competitors, objectives, and marketing strategies of a company focused on alternative dispute resolution and reform in the family law and child custody arena. The company's strengths include its unique skills, industry knowledge, credibility from data and trust-building, and solutions that can drive revenue while solving problems. Its primary objective is to change how families approach conflict resolution by looking at alternatives to litigation and abusive tactics. The marketing strategy has focused on building the brand and creating valuable content through blogs, social media, and events. SEO and paid advertising could be tested in the future as funding increases.
Andy Sernovitz is a keynote speaker and bestselling author on word of mouth marketing. The document provides testimonials from past clients praising Sernovitz as an engaging and inspiring speaker who provides immediately actionable strategies and lessons. It also lists some of Sernovitz's most popular speaking topics, which focus on generating positive word of mouth through social media, earning customer recommendations, and responding to negative feedback. The document serves to promote Sernovitz as a highly sought-after speaker on word of mouth marketing.
The document provides testimonials from several individuals about Dale Thomas Vaughn's communications skills and experience. Mark Holley describes Dale as an outstanding communicator who grasps concepts quickly. Doug Hughes says Dale is incredibly talented and that his work exceeded expectations. Robert Land calls Dale a rising thought leader who is passionate and wants to make the world better. Kai Hochhausen praises Dale's ability to motivate others and find positives in difficult situations. Wendy Webb refers to Dale as a high-energy professional with strong work ethic.
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
Create a culture of learning to transform your organization | Talent Connect ...LinkedIn Talent Solutions
Britt Andreatta, Lynda.com
Organizations that flourish and succeed create a transformative culture of learning. Employees naturally seek mastery and leaders who know how to harness that natural drive bring out the best in their organization and their talent for years to come.
Dr. Britt Andreatta, author of The Neuroscience of Learning, Wired to Grow, and Leading Change, will share how a transformative culture of learning can boost employee engagement and encourage a “growth mindset” that yields higher levels of performance, motivation, creativity, and innovation. Leave this interactive session with new strategies for intentionally building the professional capacity of people across all functions of your organization.
Session highlights:
Discover the benefits creating a culture of learning based on the growth mindset.
Learn how to maximize employee motivation and engagement.
Discover key learning design principles that lead to long-term behavior change.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
If the Design Process were a boy band, Feature Prioritization would never be the fan favorite with a breakout solo career. Prioritization isn’t sexy. It hurts to let go of the beloved features created during brainstorming. The decision-making design phase often involves negotiation and compromise in an uncomfortable social environment. Prioritization can be downright painful!
If only you could recapture the enthusiasm and creative glow of brainstorming. Well, wish no longer! Design fairy godmothers Carolyn Chandler and Anna van Slee are here to transform this pumpkin into a stage coach. Strap in!
Cornell University School of Hotel Administration Conversations with Entrepre...Elizabeth (Liz) Ngonzi
This document provides an overview of a presentation given by Elizabeth Ngonzi, founder and CEO of Amazing Taste LLC, a values-led consulting firm. The presentation covers the firm's profile, including its entrepreneurial journey starting in 2001, value proposition, size and scope of events and services, and representative clients. Ngonzi also shares career advice, including the importance of relationships and flexibility when life happens. She discusses learning from failures by evaluating opportunities more carefully based on financial value, alignment with values, and scope of work. The presentation concludes with a question and answer session.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Begin with your personal brand in mind. Who are you really? Who do you want to reach? More questions to answer before you start. Writing your profile well is the difference between success and invisible!
Words To Grow On is a social enterprise that aims to improve early childhood development by creating products and services informed by research in adult learning, early childhood development, and neuroscience. The company is developing evidence-based interventions such as a mobile audio coaching app and personalized development plans for parents. Their primary market is lower-middle and middle class mothers of children aged 0-3 in the U.S. The company plans to engage customers through creative "Heart to Heart" home events that educate parents and build community while also being fun experiences. They will offer proprietary products and curate other companies' products to include in their offerings as well.
Build your professional brand with Linkedin. With over 300 million members on Linkedin, known as the largest professional networking site you want to present yourself in alignment with your professional or executive brand. Your brand enters the meeting before you do. I do not attend any meeting without a preliminary validation or some might call it estalking. Your brand is out there so manage it.
This slide deck with give you a starting point to think about writing your profile as you would creating a consumer products brand and bring your profile to a level of professional branding that when they search and find you they will choose to walk up to you at the next face to face (or virtual) networking event.
Outcomes:
• Identifying your brand
• What to do before you start rewriting your profile
• Writing pointers
• Nuts and bolts on what to do
Summary: What Principals Need to Know About the Principles of School MarketingDenis Masseni
The aim of the paper is to reimagine school marketing so energies can be focussed on activities of greatest gain. This is a summary only; the full 52 page paper can be downloaded at sponsor-ed.com.au.
The document discusses how to create a "culture of better than best" customer service. It identifies 6 keys to unlocking such a culture: 1) knowing and loving customers, 2) building customer loyalty and advocacy, 3) engaging employees, 4) effective communication, 5) celebrating wins, and 6) ensuring top management prioritizes culture. Better than best companies are customer-focused, passionate about loyalty, industry-leading, profitable, and focus on engaged employees. The secret is that better than best is a culture, not just a program.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
A successful online business requires motivating employees through positive rather than negative tactics such as threats. Providing incentives for teams to work towards common goals can boost productivity more than individual competition. Effective communication both externally with customers and internally is also important to build brand loyalty and support employees. Developing new ideas and innovation helps businesses adapt to changing customer needs.
This document describes training and development programs offered by 4Tree. It discusses topics like effective communication, sales, management, workshops for parents and children, and customer care. 4Tree provides customized training materials and uses interactive methods like role-plays and games. Their trainers have extensive experience in industries and jobs and are certified to train others. 4Tree offers a single point of contact and follow-up support to help people grow in their careers.
Kate Austin-Avon of Advokate, LLC gave a presentation on using Facebook for business. She discussed setting up a Facebook page for a business and optimizing it with details like photos, descriptions and call-to-action buttons. She also covered using Facebook groups and advertising to engage customers, as well as tips like having a social media plan, telling a brand story and monitoring insights. The goal is to use Facebook effectively as part of an overall social media marketing strategy.
Cultivating happy customers 2014 - Class #11 HubSpot Inbound Academy Certific...Sorin Magureanu
Your job is to delight and serve your customers.
By serving your employees and your customers, you'll be in a much stronger position to retain, to upsell and to drive success among your customers. You'll pave the way for word-of-mouth referrals and stay ahead of your competition by building trust with people and by battling the attitude of indifference that so often drives customers away.
This class fits into the "Delight" stage of Inbound Methodology - having a paying customer these days is not enough. Let's go one step further.
http://academy.hubspot.com/inbound-marketing-certification/delight/delighting-customers
This document discusses how to cultivate happy customers through customer delight. It outlines seven guidelines for customer delight, including delighting employees, educating employees, empowering employees, listening, asking questions, helping and educating customers, and following up. The key takeaways are that building trust through small interactions is important to customer delight; serving people should be the priority; and innovation, communication, and education are the three pillars of customer delight.
The document discusses personal branding strategies for early childhood decision makers. It begins by explaining that personal branding is about how people perceive you and ensuring others see an accurate reflection of who you are. The document then discusses defining your brand through your mission statement, expertise, and values. It emphasizes differentiating yourself from others and making yourself discoverable to potential customers through various online and offline strategies. Finally, it prompts attendees to reflect on their personal mission statement, value proposition, and unique benefits to define their own personal brand.
The document introduces Mediawise and their "One Step Further" initiative. It discusses challenges facing young people such as high university fees and unemployment. It also notes challenges for businesses like low staff morale during economic downturns. The "One Step Further" initiative aims to help both businesses and schools by providing leadership training for businesses and free employability workshops for schools for every two days of paid business training. This benefits businesses through improved staff and profits, while benefiting schools by providing support for students without straining budgets.
The document provides guidance on preparing for and conducting a job interview. It discusses the purpose of interviews, types of interviews, preparing through research and mock interviews, proper dress and materials, verbal and nonverbal communication skills, and following up after the interview. Preparation such as researching the employer, practicing answers to common questions, dressing professionally, maintaining eye contact and good posture are emphasized as important for interview success. The document also provides tips for online interviews through video conferencing platforms like Skype.
This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.
Inbound Certification Class 12: The Pillars of DelightHubSpot Academy
Customer delight is a competitive advantage that most organizations do not fully embrace or execute well! The Pillars of Delight class will teach you why customer delight is so important to creating an effective inbound strategy. You will learn the pillars of delight, the customer delight checklist and the seven customer delight guidelines that will help your business build trust with customers.
Similar to Developing your schools_wom_marketing_plan_ (20)
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
9. Do you remember the old Faberge Organic
Shampoo TV commercial?
Complete with 80’s hair, a young model
appears on the screen and begins by saying:
“I told two friends about Faberge Organic
Shampoo with pure wheat germ oil and
honey. “
She concludes by saying: “You will tell two
friends, and they’ll tell two friends, and so on
and so on and so on.”
10.
11. We rely upon word of mouth in our own
buying decisions.
25. 1. Be interesting or be invisible
2. Advertising is the cost of being boring
3. Fixing problems is the most powerful
marketing you can do
4. Marketing is what you do, not what you say
5. A penny saved is a penny burned
Andy Sernovitz, WOM Email Newsletter
62. Key stats
Stories faculty, students, parents and alumni
Your vision for the future
How your school is remarkable
How your school makes a life-changing
difference in students
Your USP’s in story form
Educational topics
Parenting topics
65. Stories about your people
◦ faculty, students, parents and alumni
◦ Your USP’s in story form
Real stats connected to real stories
◦ The return on investment (ROI)
Your school
◦ Vision for the future
◦ How your school is remarkable
◦ How your school makes a life-changing difference
in students
Educational topics
Parenting topics
89. When you serve your parents or students in
an exceptional way or do something that is
memorable, this creates a moment that will
be shared by word of mouth.
92. Once you get a family to your campus, make
sure you have an outstanding visit program
set up for them.
An effective campus visit program should
include:
◦ Tour of campus
◦ Meeting with admissions director and administrator
◦ Review of the application process
◦ Introductions to key staff
◦ Connections with Parent Ambassadors
93. Clear signage and great first impression
Welcome sign with your name on it
Friendly welcome from receptionist
Entry area tells the story of your school
Personalized tour with parent, student and
faculty connections
Review of application process
Photo of student by welcome sign
Personal note sent immediately (email and
handwritten)
94.
95. Host a special “friend” day for current
students to invite their friends to spend the
day with them at your school.
The goal is to encourage and motivate
current students to focus on inviting their
friends they want to encourage enrolling in
your school, especially when students are key
to the decision!
130. 1. Opportunity to share dynamic content on
your website.
2. Increase traffic to your website.
3. Provide significant search engine
optimization (SEO) value for your website.
4. Provide a platform to share content.
5. The content can help to drive word of
mouth.
6. It’s fun!
132. 1. Publish your blog once a week.
2. Don’t bury your blog on your website.
3. Make sure your blog is attached to your
website domain.
4. Use a team to strategize and write your blog
posts.
5. Don’t use your blog to sell your school.
6. Include a RSS feed, subscription option and
share/like buttons.
7. Use keywords in your posts.
144. Pictures with captions and stories
Blog posts
Video vignettes
Ask for likes
Ask questions
Summer vacation pictures
145. The thing I like best about (name of school) is
____________________________________________.
Post a picture of a teacher and ask parents to
share comments of appreciation.
Post a picture of your students and tag
parents in the photo.
Thank parents on your Facebook page by
tagging them in the post.
Launch a contest on your Facebook page.
Ask parents to post summer vacation photos
with a school branded shirt.
158. Ask Current Parents – “What do you like best
about your school?”
Ask New Parents – “Why did you select this
school for your child?”
Ask Alumni – “How did your school prepare
you for success in college and in life?”
Ask Faculty – “What do you like best about
teaching at your school?”
Ask Seniors – “What college do you plan to
attend next year?”
159. Traditions
A Day in the Life
Students Say it Best
Senior college plans
Interviews with college reps
Key brand messages
One Topic, Four Perspectives (Student,
Parent, Faculty, Alumnus)
Affordability
166. Brookwood’s BTube
page contains a variety
of videos showcasing
the life of the school.
Brookwood’s BPod page
contains a picture and
caption of the day.