This document outlines a marketing strategy and implementation plan. It includes an agenda for a meeting that celebrates successes and discusses next steps. A proposed go-forward plan is presented, with weekly and biweekly team meetings scheduled for the first few months, including attendance tracking and progress reporting. Time is allotted at the end for discussion.
Think Global. Act Social: Taking Social Programs WorldwideSpredfast
In our increasingly social world, people are more connected than ever to the individuals, brands, and media they care about. When your customers and fans seek you out on social, are you speaking their language? From staffing for scale, to understanding diverse audiences and delivering content that delights, learn from brands that have successfully scaled social to meet audience needs with local, national, and global social presences.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.
Think Global. Act Social: Taking Social Programs WorldwideSpredfast
In our increasingly social world, people are more connected than ever to the individuals, brands, and media they care about. When your customers and fans seek you out on social, are you speaking their language? From staffing for scale, to understanding diverse audiences and delivering content that delights, learn from brands that have successfully scaled social to meet audience needs with local, national, and global social presences.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.
Give and Take - Why helping others drives your success Yee Pam
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social
This is the presentation delivered to the Spendless Academy Virtual Summit 2020. The focus was on creating a human connection in a virtual world with your voice and face
As presented at the APOMA Tucson Technical Workshop November 2014. The 5 biggest challenges faced by engineers responsible for technical sales, and the skills needed to succeed.
You have received tons of advices from upper management on how to become an effective and inspiring leader. But what does it look like, as a great manager from a follower's perspective ? Let's find out.
Influencer marketing: the media trend that matters | Making the news conferen...CharityComms
Jane Hunt, co-founder and marketing director, JBH and Promise Moyo Jr, head of social, The Wall of Comedy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Women in Business Feb 12, 2014 Social Media PanelA Career Above
Women In Business San Diego presents social media experts on 2.12.14 to share tips for building a successful and engaging social media campaign for your business (and personal sites). Separate speakers will present on Facebook, Twitter and LinkedIn. This is sure to be an engaging and informative evening!
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
PeerPreneur Straight Up Care Marketing 101mlicam615
PeerPreneur Straight Up Care Marketing 101 https://straightupcare.com
In the months PeerPreneur Hour we discuss how to improve marketing outcomes for peer specialists by optimizing social media platforms
Give and Take - Why helping others drives your success Yee Pam
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social
This is the presentation delivered to the Spendless Academy Virtual Summit 2020. The focus was on creating a human connection in a virtual world with your voice and face
As presented at the APOMA Tucson Technical Workshop November 2014. The 5 biggest challenges faced by engineers responsible for technical sales, and the skills needed to succeed.
You have received tons of advices from upper management on how to become an effective and inspiring leader. But what does it look like, as a great manager from a follower's perspective ? Let's find out.
Influencer marketing: the media trend that matters | Making the news conferen...CharityComms
Jane Hunt, co-founder and marketing director, JBH and Promise Moyo Jr, head of social, The Wall of Comedy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Women in Business Feb 12, 2014 Social Media PanelA Career Above
Women In Business San Diego presents social media experts on 2.12.14 to share tips for building a successful and engaging social media campaign for your business (and personal sites). Separate speakers will present on Facebook, Twitter and LinkedIn. This is sure to be an engaging and informative evening!
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
PeerPreneur Straight Up Care Marketing 101mlicam615
PeerPreneur Straight Up Care Marketing 101 https://straightupcare.com
In the months PeerPreneur Hour we discuss how to improve marketing outcomes for peer specialists by optimizing social media platforms
Christmas in July: Turn up the heat on the holidaysTRG Arts
Forget about Independence Day. Start thinking about Black Friday.
If not, you could be missing out on your biggest opportunity of next season.
The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.
In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.
You’ll learn:
- What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually
- Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming.
- The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signup
5 Email Marketing Secrets in 22 Minutes
A webinar hosted by DJ Waldow and Jason Falls on May 16, 2012.
Includes a "special surprise" announcement in the end: http://ar.gy/rebelsguide
"Integrated Marketing...It's Not an Ugly 4-Letter Word" by Bev Burger, Big 5 ...Visual Media Alliance
Source: http://www.imarketingsf.com
Bev Burger
President & Founder, Big 5 Marketing
Chris Cullen
Strategic Accounts Manager, Moquin Press
The American Marketing Association (AMA) defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”…but that’s a lot to say…and even a little confusing.
So this session will break down:
• Exactly what Integrated Marketing is
• Why it’s important for your business strategy
• How to apply this into your business
• And…most importantly…how to implement the program
Upon completion of this session, you will receive 5 very specific (and highly do-able) action items as well as the bonus of a marketing plan template that you can use to create your own marketing plan.
The presentation given on Dec. 30th in Tel Aviv at the US-Israel Chamber of Commerce. Co-sponsored by DLA Piper and Signal Corp.
Background here: http://jer979.com/clients-and-testimonials/telavivdandelion/
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Similar to Developing the never stop marketing...to the cloud blueprint part 4 (19)
How blockchain technology gives marketers an opportunity to build trust and how it might impact their function. Presentation from Blockchain Revolution Global in Toronto (April 2019)
14 Rules for Successful High-Growth MarketingJeremy Epstein
Over the course of 4 years, Sprinklr grew from a company valued at $20 million with 30 employees to a company valued at $1.3 billion with 900 employees.
Today, the company is valued at $1.8 billion and has 1400 employees.
These are the marketing lessons we learned and used.
Marketing Survival Strategies for the Attention EconomyJeremy Epstein
One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”
Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.
Firms of all sizes (with clients of all sizes) struggle with the central question:
This is my keynote slide deck, where I (
1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Social Media as a marketing channel
5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy
see www.jer979.com/speaking for more info
15. Go-Forward Plan Month 1 Meet weekly with your team 29 minutes Team Leader takes attendance and sends to Mary@neverstopmarketing.com Weekly reporting on your scorecard Send to Mary@neverstopmarketing.com Every 2 weeks as larger group @jer979
16. Proposed Go-Forward Plan Month 2-3 Weekly reporting on your scorecard Send to Mary@neverstopmarketing.com Every 2 weeks with your group (20 mins) Team Leader takes attendance Sends to mary@neverstopmarketing Every 4 weeks as larger group
17. Larger Group Call Schedule… April 1, 11:01am-11:44am EST April 15, 11:02am-11:43am EST May 13, 11:03am-11:42am EST June 17, 11:04am-11:41am EST
vi. In other words, if you are not passionate, WE DON'T WANT YOU1. So, if you want to build a profitable business with very few resources you MUST forget about the non-passionates Pasted from <http://scobleizer.com/2008/07/29/the-passionates-vs-the-non-passionates/> 2. Meet Clark Spencer a. Russell Yearwood sells Business Software solutions (such as accounting packages) for companies in the Gulf Coast region. His #1 Raving Fan is a man by the name of Clark Spencer. Read more: http://jer979.com/igniting-the-revolution/influencers3#ixzz13TZvlpqL
3. NuryPlumley of Pinstripe Example
When Social Media Closes the Sale For Youa. Picture of Debbie Rosen?I also saw the video of your client talking about one of your sessions. I loved how she said that you “got the creative juices flowing.’ That’s what we need.” Read more: http://jer979.com/igniting-the-revolution/arrigoldberg/#ixzz13UIpEgEJ Under Creative Commons License: Attribution Pasted from <http://jer979.com/igniting-the-revolution/arrigoldberg/
59% will increase spend on content marketinghttp://jer979.com/igniting-the-revolution/b2bcontentmktg/
http://www.ted.com/talks/view/id/814
i. Size doesn't matter!! Passion does.1. You are going for the MOST passionate. http://www.theindiedigest.com/article/what-you-need-know-about-long-tail-fans ii. My dream tool: the Never Stop Marketing "Passion-o-meter", see:My invention (one of these days) will be the Passion-o-meter. You’ll wave that like a TSA wand in front of your allies, friends, customers, etc. (in a literal or digital sense), and you’ll be able to assess whom you should cultivate and whom is not a worthwhile investment. Read more: http://jer979.com/igniting-the-revolution/qualitynotquantity/#ixzz13UGo2oAS Under Creative Commons License: Attribution Pasted from <http://jer979.com/igniting-the-revolution/qualitynotquantity/>