The document outlines the steps for building an effective marketing campaign, including naming the campaign, defining key messaging and objectives, determining target audiences and budgets, and selecting appropriate media outlets. It emphasizes establishing a clear plan with performance indicators to evaluate success, and providing consistent graphics and messaging across promotional materials and events. The presentation was delivered by Symeria Palmer and Eric Jones of the Spotlight Programs Board at Georgia State University to provide guidance on developing a comprehensive marketing strategy.
This document provides information about creating the perfect offer to sell products and services online. It discusses defining the right product, price, messaging, and timing to present to the right person. It also covers crafting a concise "elevator pitch" and architecting an ideal sales funnel with entry point offers to build trust and lead to sales. The document promotes a workshop on building a predictable selling system that includes templates and coaching. It heavily pitches the workshop at heavily discounted prices for a limited time event.
Este documento presenta un problema que involucra tres empresas que reciben servicios de correo electrónico de un proveedor. Se necesita determinar cuántos correos puede almacenar el proveedor para cada empresa, teniendo en cuenta la capacidad de almacenamiento y el peso de los correos según su jerarquía y empresa. Se plantea un sistema de ecuaciones lineales para modelar la situación y se resuelve usando diferentes métodos, obteniendo una solución no válida contextualmente. Finalmente, se propone una variante para obtener infinitas soluciones
El documento presenta las pruebas de diferentes algoritmos propuestos para actividades anteriores. Se realizaron pruebas de algoritmos para sumar números, multiplicar números, dividir números, determinar si un número es par o impar, y sumar los números de 1 a N. Cada prueba muestra las acciones ejecutadas, el estado resultante, y los resultados obtenidos.
El documento describe una actividad obligatoria para un alumno que incluye responder 3 preguntas. Las preguntas seleccionadas son sobre factorizar un número en factores primos, definir resultados de potencias y raíces, y resolver operaciones con potencias y raíces. El alumno procede a responder cada pregunta de forma fundamentada explicando los pasos para resolverlas.
Este documento presenta las respuestas de un estudiante llamado Pablo Novillo a dos preguntas de una autoevaluación. En la primera pregunta, Pablo analiza cinco ecuaciones y determina cuál es una identidad. Explica que la segunda ecuación cumple con los requisitos de una identidad porque es verdadera para cualquier valor asignado a las variables. En la segunda pregunta, Pablo evalúa cuatro sistemas de ecuaciones lineales y determina cuáles son homogéneos. Explica que un sistema es homogéneo si todos sus términos independ
El documento describe las etapas para crear y ejecutar un programa en Java, incluyendo la especificación de clases, creación de métodos, compilación que traduce el código a byte code, ejecución por la máquina virtual de Java, y depuración para corregir errores mediante pruebas y mensajes de error. Existen tres tipos principales de errores: de sintaxis, lógicos y de regresión, que deben identificarse y corregirse durante el proceso de depuración.
El documento presenta orientaciones para el desarrollo del planeamiento escolar en las instituciones educativas. Explica que la gestión de las escuelas públicas se ha caracterizado por estar centrada en lo administrativo y desligada de los aprendizajes de los estudiantes. Propone gestionar las escuelas a través de procesos que permitan ofrecer un servicio educativo de calidad. Identifica tres procesos clave: Dirección y Liderazgo, Desarrollo Pedagógico y Convivencia Escolar, y Soporte al Funcionamiento de la
F. Douglas Flatbush has over 25 years of experience in the semiconductor industry, working at Intel Corporation for over 20 years and in various roles including as an engineering technician supporting lithography, etch, implant, and other processes. He has strong process and equipment knowledge, training skills, and is seen as a go-to resource by peers and engineers. Prior to working in semiconductors, he served in the United States Air Force for over 20 years as a communications maintenance technician and received technical education through various coursework and on-the-job training.
This document provides information about creating the perfect offer to sell products and services online. It discusses defining the right product, price, messaging, and timing to present to the right person. It also covers crafting a concise "elevator pitch" and architecting an ideal sales funnel with entry point offers to build trust and lead to sales. The document promotes a workshop on building a predictable selling system that includes templates and coaching. It heavily pitches the workshop at heavily discounted prices for a limited time event.
Este documento presenta un problema que involucra tres empresas que reciben servicios de correo electrónico de un proveedor. Se necesita determinar cuántos correos puede almacenar el proveedor para cada empresa, teniendo en cuenta la capacidad de almacenamiento y el peso de los correos según su jerarquía y empresa. Se plantea un sistema de ecuaciones lineales para modelar la situación y se resuelve usando diferentes métodos, obteniendo una solución no válida contextualmente. Finalmente, se propone una variante para obtener infinitas soluciones
El documento presenta las pruebas de diferentes algoritmos propuestos para actividades anteriores. Se realizaron pruebas de algoritmos para sumar números, multiplicar números, dividir números, determinar si un número es par o impar, y sumar los números de 1 a N. Cada prueba muestra las acciones ejecutadas, el estado resultante, y los resultados obtenidos.
El documento describe una actividad obligatoria para un alumno que incluye responder 3 preguntas. Las preguntas seleccionadas son sobre factorizar un número en factores primos, definir resultados de potencias y raíces, y resolver operaciones con potencias y raíces. El alumno procede a responder cada pregunta de forma fundamentada explicando los pasos para resolverlas.
Este documento presenta las respuestas de un estudiante llamado Pablo Novillo a dos preguntas de una autoevaluación. En la primera pregunta, Pablo analiza cinco ecuaciones y determina cuál es una identidad. Explica que la segunda ecuación cumple con los requisitos de una identidad porque es verdadera para cualquier valor asignado a las variables. En la segunda pregunta, Pablo evalúa cuatro sistemas de ecuaciones lineales y determina cuáles son homogéneos. Explica que un sistema es homogéneo si todos sus términos independ
El documento describe las etapas para crear y ejecutar un programa en Java, incluyendo la especificación de clases, creación de métodos, compilación que traduce el código a byte code, ejecución por la máquina virtual de Java, y depuración para corregir errores mediante pruebas y mensajes de error. Existen tres tipos principales de errores: de sintaxis, lógicos y de regresión, que deben identificarse y corregirse durante el proceso de depuración.
El documento presenta orientaciones para el desarrollo del planeamiento escolar en las instituciones educativas. Explica que la gestión de las escuelas públicas se ha caracterizado por estar centrada en lo administrativo y desligada de los aprendizajes de los estudiantes. Propone gestionar las escuelas a través de procesos que permitan ofrecer un servicio educativo de calidad. Identifica tres procesos clave: Dirección y Liderazgo, Desarrollo Pedagógico y Convivencia Escolar, y Soporte al Funcionamiento de la
F. Douglas Flatbush has over 25 years of experience in the semiconductor industry, working at Intel Corporation for over 20 years and in various roles including as an engineering technician supporting lithography, etch, implant, and other processes. He has strong process and equipment knowledge, training skills, and is seen as a go-to resource by peers and engineers. Prior to working in semiconductors, he served in the United States Air Force for over 20 years as a communications maintenance technician and received technical education through various coursework and on-the-job training.
Social media is important for businesses for several reasons: it helps brand the business, increases exposure in the marketplace, and increases traffic to the business's website. Using social media effectively can grow a business by developing a loyal following, improving search rankings, growing business partnerships, and more. The document provides tips on how to use various social media platforms like Facebook, LinkedIn, and Twitter to market a business and engage with customers. It also discusses challenges of social media and how to overcome them.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world.
Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them.
Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand.
Get it right and your business will grow from more sales.
Lakme launched The Art of Gloss campaign in order to introduce the international “Gloss” trend in the Indian milieu for the first time. The main objective of the 4-month long campaign was not only to launch the new Lakme Gloss range, but also to make Gloss the new buzzword in makeup trends and digital conversations.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
The Future of Marketing for aged care presentationPhillip Parisis
Phillip Parisis - Digital Strategist. The internet is now the first place loved ones search when looking for a provider and with over 1.8 billion people currently active on social media, it’s a communication channel Aged Care providers must start leveraging.
SEJ Summit 2015: Adventures In Content Marketing: My Best Successes and Worst...Search Engine Journal
Presenter: Katrina Jefferson, CMT at Chica Intelligente LLC
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Real life anecdotes and examples from Katrina's work with clients like Keurig, Red Bull and Ford. She unpacks why some campaigns knocked it out of the park and what she learned from the ones that didn't go as planned.
Lessons from Prometheus Real Estate: How to Unite Employees, Customers, & Com...CafeGive Social
See the FULL WEBINAR RECORDING HERE:
http://info.cafegive.com/Successful_Cause_Campaign_Prometheus_Real_Estate
How can you use social media to unite employees, engage more customers, and create lasting change in your communities?
Join special guest Jessica Johnson from Prometheus Real Estate Group to answer this key question. Using examples from Prometheus' hugely successful POrCH cause marketing campaign and community giving programs, Jessica will talk about ways to inspire your team as well as your community to be more involved with your brand through cause-driven social media marketing.
Highlights:
*Tips and best practices for inspiring action among employees
*How to build awareness and get buy-in for your community impact & social media initiatives
*Ideas for building a media strategy around your
*Insights on collaborating effectively with multiple partner
The ME Factor: PR for you and your brandMEPR Agency
You are a brand and should treat yourself accordingly. Personal branding is a part of who you are and when aligned properly it can advance you professionally. Learn how to brand via social media, the community, and awards and acknowledgments. More info, kiajarmon.wordpress.com
This document provides an overview of marketing concepts including definitions of marketing and branding. It discusses key marketing principles such as positioning, unique selling propositions, audience, and channels. Brands are discussed in the context of creating emotional connections. Examples are provided to illustrate these concepts, and exercises are included for participants to think about how to position, pitch, and develop their personal brand. The document aims to educate people about fundamental marketing strategies and communications.
"Integrated Marketing...It's Not an Ugly 4-Letter Word" by Bev Burger, Big 5 ...Visual Media Alliance
This document discusses integrated marketing and provides steps for implementing an integrated marketing campaign. It describes a case study where a company used various marketing mediums including direct mail, email, social media, and an event to promote a technology showcase. Their targeted campaign had a 45% response rate and all registrants attended the event, achieving their goals of driving attendance and new opportunities. The document recommends researching audiences, using multiple consistent brand-building mediums, creating sharable print marketing, cultivating testimonials, having a clear call to action, and tracking effectiveness across all media.
TeamUp is a social media community founded in Finland in 2012 that revolutionizes sponsorships through fan engagement and activation tools. It allows talents, fans, and businesses to connect through unique features like joint sponsorship invitations and team benefits. The founders have won multiple awards and filed patents. Their goal is to become the global leader in sponsorship marketing by helping businesses better measure ROI from their sponsorship budgets.
The document discusses how personal branding can help small business owners become "The Local Celebrity Entrepreneur" and dominate their local market. It defines this term as a business owner who boosts their and their company's visibility through strategic personal branding. The document outlines principles and tools for personal branding, including getting involved in the local community, cultivating influencers, maintaining social media and content websites, and creating regular online shows or media like a podcast. It argues that by following these personal branding strategies, business owners can boost sales, attract more customers, and take their business to the next level.
The new models for aged and community care provision such as Consumer Directed Care (CDC) means that Aged Care providers cannot afford to be invisible, making effective marketing essential.
With over 1.8 billion people currently active on social media, it is a communication channel Aged Care providers must start leveraging to connect with their audience.
Our seminar features presentations from industry experts who have years of experience in helping Aged Care businesses succeed and will focus on giving you practical tips to help engage your audience, tap into new markets and grow your business in this digital age.
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
This document outlines different membership levels for business coaching programs aimed at accelerating business growth. It describes the benefits included at each level from a 30-day challenge costing R25 per day up to an annual "Business Hero" membership costing R350 per day. The benefits increase with each more expensive level and include access to training, tools, networking groups, and personalized coaching. The purpose is to help businesses grow through challenging themselves, ongoing learning and skills development, and accountability. Results are not guaranteed but some client examples show growth rates from 18-3000%.
Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com
Join Films is an organization that aims to support media and entertainment professionals and amateurs by providing guidance and mentorship. Their goal is to create awareness of their talent and location banks through maximum outreach on social media platforms like Facebook. Within the first month of their Facebook marketing campaign for Join Films, they achieved over 2,800 page likes, 5,600 website visits and over 160,000 pageviews, showing the success of their viral social media strategy in creating awareness with no prior online presence.
This document provides an overview of a conference on advocacy marketing. It begins with opening remarks from Jim Williams of Influitive on sparking advocacy movements. It then discusses several topics: April Dunford of Sprint.ly discusses how understanding context, customers, and competition provides competitive advantage; Jeff Wiss of Duo Security explains how turning customer love into a marketing strategy helped grow their business; Lindsey Erlick of Pearson outlines a three step formula for making customers into raving fans; and Mike Bernard discusses how becoming an advocate helped advance his career in marketing. The document emphasizes how cultivating advocates can help companies grow and emphasizes the importance of a systematic approach to advocacy marketing.
Social media is important for businesses for several reasons: it helps brand the business, increases exposure in the marketplace, and increases traffic to the business's website. Using social media effectively can grow a business by developing a loyal following, improving search rankings, growing business partnerships, and more. The document provides tips on how to use various social media platforms like Facebook, LinkedIn, and Twitter to market a business and engage with customers. It also discusses challenges of social media and how to overcome them.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world.
Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them.
Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand.
Get it right and your business will grow from more sales.
Lakme launched The Art of Gloss campaign in order to introduce the international “Gloss” trend in the Indian milieu for the first time. The main objective of the 4-month long campaign was not only to launch the new Lakme Gloss range, but also to make Gloss the new buzzword in makeup trends and digital conversations.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
The Future of Marketing for aged care presentationPhillip Parisis
Phillip Parisis - Digital Strategist. The internet is now the first place loved ones search when looking for a provider and with over 1.8 billion people currently active on social media, it’s a communication channel Aged Care providers must start leveraging.
SEJ Summit 2015: Adventures In Content Marketing: My Best Successes and Worst...Search Engine Journal
Presenter: Katrina Jefferson, CMT at Chica Intelligente LLC
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Real life anecdotes and examples from Katrina's work with clients like Keurig, Red Bull and Ford. She unpacks why some campaigns knocked it out of the park and what she learned from the ones that didn't go as planned.
Lessons from Prometheus Real Estate: How to Unite Employees, Customers, & Com...CafeGive Social
See the FULL WEBINAR RECORDING HERE:
http://info.cafegive.com/Successful_Cause_Campaign_Prometheus_Real_Estate
How can you use social media to unite employees, engage more customers, and create lasting change in your communities?
Join special guest Jessica Johnson from Prometheus Real Estate Group to answer this key question. Using examples from Prometheus' hugely successful POrCH cause marketing campaign and community giving programs, Jessica will talk about ways to inspire your team as well as your community to be more involved with your brand through cause-driven social media marketing.
Highlights:
*Tips and best practices for inspiring action among employees
*How to build awareness and get buy-in for your community impact & social media initiatives
*Ideas for building a media strategy around your
*Insights on collaborating effectively with multiple partner
The ME Factor: PR for you and your brandMEPR Agency
You are a brand and should treat yourself accordingly. Personal branding is a part of who you are and when aligned properly it can advance you professionally. Learn how to brand via social media, the community, and awards and acknowledgments. More info, kiajarmon.wordpress.com
This document provides an overview of marketing concepts including definitions of marketing and branding. It discusses key marketing principles such as positioning, unique selling propositions, audience, and channels. Brands are discussed in the context of creating emotional connections. Examples are provided to illustrate these concepts, and exercises are included for participants to think about how to position, pitch, and develop their personal brand. The document aims to educate people about fundamental marketing strategies and communications.
"Integrated Marketing...It's Not an Ugly 4-Letter Word" by Bev Burger, Big 5 ...Visual Media Alliance
This document discusses integrated marketing and provides steps for implementing an integrated marketing campaign. It describes a case study where a company used various marketing mediums including direct mail, email, social media, and an event to promote a technology showcase. Their targeted campaign had a 45% response rate and all registrants attended the event, achieving their goals of driving attendance and new opportunities. The document recommends researching audiences, using multiple consistent brand-building mediums, creating sharable print marketing, cultivating testimonials, having a clear call to action, and tracking effectiveness across all media.
TeamUp is a social media community founded in Finland in 2012 that revolutionizes sponsorships through fan engagement and activation tools. It allows talents, fans, and businesses to connect through unique features like joint sponsorship invitations and team benefits. The founders have won multiple awards and filed patents. Their goal is to become the global leader in sponsorship marketing by helping businesses better measure ROI from their sponsorship budgets.
The document discusses how personal branding can help small business owners become "The Local Celebrity Entrepreneur" and dominate their local market. It defines this term as a business owner who boosts their and their company's visibility through strategic personal branding. The document outlines principles and tools for personal branding, including getting involved in the local community, cultivating influencers, maintaining social media and content websites, and creating regular online shows or media like a podcast. It argues that by following these personal branding strategies, business owners can boost sales, attract more customers, and take their business to the next level.
The new models for aged and community care provision such as Consumer Directed Care (CDC) means that Aged Care providers cannot afford to be invisible, making effective marketing essential.
With over 1.8 billion people currently active on social media, it is a communication channel Aged Care providers must start leveraging to connect with their audience.
Our seminar features presentations from industry experts who have years of experience in helping Aged Care businesses succeed and will focus on giving you practical tips to help engage your audience, tap into new markets and grow your business in this digital age.
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
This document outlines different membership levels for business coaching programs aimed at accelerating business growth. It describes the benefits included at each level from a 30-day challenge costing R25 per day up to an annual "Business Hero" membership costing R350 per day. The benefits increase with each more expensive level and include access to training, tools, networking groups, and personalized coaching. The purpose is to help businesses grow through challenging themselves, ongoing learning and skills development, and accountability. Results are not guaranteed but some client examples show growth rates from 18-3000%.
Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com
Join Films is an organization that aims to support media and entertainment professionals and amateurs by providing guidance and mentorship. Their goal is to create awareness of their talent and location banks through maximum outreach on social media platforms like Facebook. Within the first month of their Facebook marketing campaign for Join Films, they achieved over 2,800 page likes, 5,600 website visits and over 160,000 pageviews, showing the success of their viral social media strategy in creating awareness with no prior online presence.
This document provides an overview of a conference on advocacy marketing. It begins with opening remarks from Jim Williams of Influitive on sparking advocacy movements. It then discusses several topics: April Dunford of Sprint.ly discusses how understanding context, customers, and competition provides competitive advantage; Jeff Wiss of Duo Security explains how turning customer love into a marketing strategy helped grow their business; Lindsey Erlick of Pearson outlines a three step formula for making customers into raving fans; and Mike Bernard discusses how becoming an advocate helped advance his career in marketing. The document emphasizes how cultivating advocates can help companies grow and emphasizes the importance of a systematic approach to advocacy marketing.
1. THINKING OF A MASTER PLAN
MARKETING
SEO
GRAPHIC
DESIGN
PROMOTION
WEB
DEVELOPER
Video
editing
2. PRESENTED BY SYMERIA PALMER & ERIC JONES
SPOTLIGHT PROGRAMS BOARD: GEORGIA STATE UNIVESITY (ATLANTA,GA)
Building an Effective Marketing Campaign
START
HERE
3. Thinking Of A Master PlanSymeria Palmer & Eric Jones
WHAT IS A MARKETING CAMPAIGN
Thinking Of A Master Plan
Specific activities designed to promote a product, service or business. A
marketing campaign is a coordinated series of steps that can include promotion
of a product through different mediums (television, radio, print, online) using a
variety of different types of advertisements. The campaign doesn't have to rely
solely on advertising, and can also include demonstrations, word of mouth and
other interactive techniques
4. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
01 Name Your Campaign
02Campaign Outline
What is the plan for the
campaign?
03 Key Messaging
What is the key
message/purpose for the
campaign?
5. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
04 Objectives
What are the goals for
the campaign?
05Flight Dates
When will it begin and end?
06 Target Audience
Who is the main audience for
the campaign?
6. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
07 Key Performance Indicators
• This evaluates the campaign.
• What are the indicators that let you know the
campaign was a success or fail?
08Budget
What is the total budget for the campaign?
09 Graphics
What visuals are needed for the campaign?
7. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
08Media Outlets
Which media outlets will be contacted? Will
this event be covered?
09 Wrap Up
How was the overall campaign? Was it successful?
Did things change?
9. Thinking Of A Master PlanSymeria Palmer & Eric Jones
Social Media
Find out what social media platform works best for your organization and target audience.
Do surveys, polls, and questionnaires.
Facebook
Twitter
YouTube
Instagram
LinkedIn
Followers Haters
10. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Build A List
11. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
MailChimp
12. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Raffle
Giveaways
13. Thinking Of A Master PlanSymeria Palmer & Eric Jones
14. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Interaction
15. Thinking Of A Master PlanSymeria Palmer & Eric Jones
16. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Newsletters
17. Thinking Of A Master PlanSymeria Palmer & Eric Jones
• What Types?
• Cookouts, Picnics, Dinners
• Award Ceremonies
• Celebrate birthdays, whether that
birthday is the start of a company
or an employee’s birth date.
PROMOTIONAL EVENTS
18. Thinking Of A Master PlanSymeria Palmer & Eric Jones
DON’T DON’T DON’T
OVER CLUTTER CREATE INSANITY WITH FONTS RELY ON CLICHÉS
DO’S & DON’TS OF GOOD FLYERS
Don’ts
19. Thinking Of A Master PlanSymeria Palmer & Eric Jones
DO DO DO
THINK ABOUT YOUR
TARGET AUDIENCE
Use sizzling graphics and color TEMPLATES ARE OK
DO’S & DON’TS OF GOOD FLYERS
Do’s
20. Thinking Of A Master PlanSymeria Palmer & Eric Jones
GET IT RIGHT THE FIRST TIME
MARKETING PROPOSAL
• Description of the product or service, including
• Special features
• Marketing budget
• Advertising and promotional plan
• Pricing strategy
• Market segmentation (specializing in specific
niche markets or, if mass marketing, how
marketing strategy might differ between different
segments, such as age groups).
21. Thinking Of A Master PlanSymeria Palmer & Eric Jones
GET IT RIGHT THE FIRST TIME
MARKETING PROPOSAL
Graphics
• What Materials are needed
• Key Questions
• Please Provide Specific Key Points?
• What's the Tone/Message that you want to
convey?
• Do you have any Specific Imagery in mind?
• How would the Typography appear?
• Do you have a color preference?
• Any Legal Mandatories or Disclaimers?
• Upload Pictures / Reference Material
22. Thinking Of A Master PlanSymeria Palmer & Eric Jones
KEEP IT CONSISTENT
23. Thinking Of A Master PlanSymeria Palmer & Eric Jones
24. Thinking Of A Master PlanSymeria Palmer & Eric Jones
Our Gallery
25. Thinking Of A Master PlanSymeria Palmer & Eric Jones
Our Gallery
26. Thinking Of A Master PlanSymeria Palmer & Eric Jones
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Lynda
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PSD Tuts
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Da Font
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Font
Squirrel
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Design
Seeds
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Colour
Lovers
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Creative
Bloq
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Behance
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PR Daily
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PR Week
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PRSA
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PR
Examples
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Hootsuite
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Trello
40. Thinking Of A Master PlanSymeria Palmer & Eric Jones
• “Marketing Campaign Definition Investopedia.” Investopedia. n.p., n.d. Web. 8 Oct. 2014.
• http://www.investopedia.com/terms/m/marketing-campaign.asp
WORK CITED
The icons are editable, just ungroup it and then:
Right-click -> Format Shape -> Fill
Attention!
Before use this template, please download the following fonts:
Bebas:
http://www.dafont.com/bebas.font
Bebas Neue
http://www.dafont.com/bebas-neue.font
Lobster
http://www.dafont.com/lobster.font
If you need more icons, you can download icon sets font, here:
modernpics.otf
http://www.fontsquirrel.com/fonts/modern-pictograms
Entypo.otf
http://www.fontsquirrel.com/fonts/entypo
iconic_stroke.ttf
http://somerandomdude.com/work/iconic
Replace it with your picture
For make it easy, ungroup first the people’s bar, and then recolor it, but the animation will be removed.