Marketing Survival Strategies for the Attention Economy

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The document discusses marketing strategies for gaining attention in today's economy. It suggests focusing on building communities of raving fans through authentic engagement and participation. The key is finding remarkable ways to connect with others as an advocate and connector rather than just promoting products and services. An overall strategy of community-driven marketing is proposed that involves activating, identifying, and cultivating fans.

Marketing Survival Strategies for the Attention Economy Jeremy Epstein Marketing Navigator NeverStopMarketing.com

Slide Credit: John Moore (BrandAutopsy.com)

@jer979 Marketing as Gasoline, Not Matches

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@jer979 Community Driven Marketing Activate Identify Cultivate

@jer979 Thank you!! Whitepaper: Power of the Raving Fan CommunityDrivenMarketing.com Blog: NeverStopMarketing.com jer979@neverstopmarketing.com linkedin.com/in/jer979

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