Marketing Survival Strategies For The Attention Economy

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This document outlines 7 survival strategies for marketers in the attention economy. The strategies are: be remarkable, listen, practice advocacy, be a connector, don't abuse permission, be open rather than hiding things, and participate instead of trying to control. Following these strategies can help marketers succeed in an environment where attention is scarce and competition for attention is high.

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Marketing Survival Strategies for the Attention Economy Jeremy Epstein IgnitingTheRevolution.com www.linkedin.com/in/jer979

Marketers @ Home Marketers @ Home @jer979

It’s an Attention Economy, Now What? @jer979

Marketing as Gasoline, Not Matches @jer979

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One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.” Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message. Firms of all sizes (with clients of all sizes) struggle with the central question: This is my keynote slide deck, where I ( 1. help you understand the fundamental macro-societal shifts impacting marketers 2. provide guidelines for how to thrive as a marketer in the new environment 3. share the ground rules for the new marketing 4. educate you on the key concepts of using Social Media as a marketing channel 5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy see www.jer979.com/speaking for more info

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