The document discusses using Twitter to build a global microbrand. It provides tips on developing expertise in marketing, community, and technology by following experts on Twitter, filtering tweets to find relevant information, and sharing curated content to establish authority in a niche. The presentation emphasizes using Twitter to build relationships with key contacts through active listening, sharing, and engaging in the community.
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
How blockchain technology gives marketers an opportunity to build trust and how it might impact their function. Presentation from Blockchain Revolution Global in Toronto (April 2019)
14 Rules for Successful High-Growth MarketingJeremy Epstein
Over the course of 4 years, Sprinklr grew from a company valued at $20 million with 30 employees to a company valued at $1.3 billion with 900 employees.
Today, the company is valued at $1.8 billion and has 1400 employees.
These are the marketing lessons we learned and used.
The presentation given on Dec. 30th in Tel Aviv at the US-Israel Chamber of Commerce. Co-sponsored by DLA Piper and Signal Corp.
Background here: http://jer979.com/clients-and-testimonials/telavivdandelion/
Marketing Survival Strategies for the Attention EconomyJeremy Epstein
One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”
Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.
Firms of all sizes (with clients of all sizes) struggle with the central question:
This is my keynote slide deck, where I (
1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Social Media as a marketing channel
5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy
see www.jer979.com/speaking for more info
How blockchain technology gives marketers an opportunity to build trust and how it might impact their function. Presentation from Blockchain Revolution Global in Toronto (April 2019)
14 Rules for Successful High-Growth MarketingJeremy Epstein
Over the course of 4 years, Sprinklr grew from a company valued at $20 million with 30 employees to a company valued at $1.3 billion with 900 employees.
Today, the company is valued at $1.8 billion and has 1400 employees.
These are the marketing lessons we learned and used.
The presentation given on Dec. 30th in Tel Aviv at the US-Israel Chamber of Commerce. Co-sponsored by DLA Piper and Signal Corp.
Background here: http://jer979.com/clients-and-testimonials/telavivdandelion/
Marketing Survival Strategies for the Attention EconomyJeremy Epstein
One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”
Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.
Firms of all sizes (with clients of all sizes) struggle with the central question:
This is my keynote slide deck, where I (
1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Social Media as a marketing channel
5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy
see www.jer979.com/speaking for more info
Marketing Survival Strategies For The Attention Economy
Using Twitter To Build Your Global Micro Brand
1. Twitter.com/jer979
#twebinar
Using Twitter to
Build Your Global MicroBrand*
A Never Stop Marketing Twebinar
Jeremy Epstein
Marketing Navigator
NeverStopMarketing.com
* HT: @gapingvoid
2. Twitter.com/jer979
#twebinar
What Is Your Global MicroBrand?
Marketing
Passion/Expertise
Community
Passion/Expertise Technology
Passion/Expertise