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DEVELOPING STORIES
READINGS For NEXT WEEK
FIVE TAKEAWAYS
LOCALIZE
VERIFICATION
DOUBLE
SOURCING
LEAKS
PACK REPORTING
WHAT KIND OF SOURCE DO You HAVE?
• Media Relations- bridge between news media and the organization;
balances needs of organization (getting the message out) with needs
of media (getting the story)
• Public Information Officer (PIO)- chief communicator for government
agencies to media and other key publics (citizens)
• FACULTY MEMBER-- Expert/Subject Area Specialist
• STUDENT -- Eyewitness/ Key Informant on Topic/Story/Event
• OFFICIAL– Leader/Important individual in organization
Is that person speaking/appearing on/off-camera?
Could there be another story you could pursue late (i.e. your package)?
WHAT KIND OF STORY DO YOU HAVE?
• Planned EVENT
• Enterprise
• Spontaneous News (Breaking NEWS)
LET’S APPLY THE CONCEPTS:
Write On Your INDEX CARD
COMING UP WEDNESDAY: Transition Day to PKGs
10 Questions
from
Chapter 13--
BE PREPARED
TO ANSWER in
CLASS

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Developing Stories

  • 2. READINGS For NEXT WEEK FIVE TAKEAWAYS LOCALIZE VERIFICATION DOUBLE SOURCING LEAKS PACK REPORTING
  • 3. WHAT KIND OF SOURCE DO You HAVE? • Media Relations- bridge between news media and the organization; balances needs of organization (getting the message out) with needs of media (getting the story) • Public Information Officer (PIO)- chief communicator for government agencies to media and other key publics (citizens) • FACULTY MEMBER-- Expert/Subject Area Specialist • STUDENT -- Eyewitness/ Key Informant on Topic/Story/Event • OFFICIAL– Leader/Important individual in organization Is that person speaking/appearing on/off-camera? Could there be another story you could pursue late (i.e. your package)?
  • 4. WHAT KIND OF STORY DO YOU HAVE? • Planned EVENT • Enterprise • Spontaneous News (Breaking NEWS)
  • 5. LET’S APPLY THE CONCEPTS: Write On Your INDEX CARD
  • 6. COMING UP WEDNESDAY: Transition Day to PKGs 10 Questions from Chapter 13-- BE PREPARED TO ANSWER in CLASS