Standups are any on-camera presence by a reporter that establishes credibility and builds a relationship with viewers. They help audiences make sense of complicated topics by demonstrating or substituting for a lack of visuals. Effective standups are planned as an integral part of telling the story. Reporters should know where their standup fits in the narrative, what the audience already knows, and what soundbites will be used before and after. When voicing, reporters should mentally prepare by thinking they are sharing what they learned in a conversational tone. Physically preparing involves relaxing the neck and jaw, taking deep breaths, and warming up vocal muscles.