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Who Are You?
Developing Your Personal Brand
Personal Branding
The outward
expression of
๏ƒฎ Who You Are
๏ƒฎ What You Do
๏ƒฎ How You Do It
ยฉ 2015 Katalysis. All Rights Reserved.
The practice of marketing yourself
Why does Personal Branding matter to you?
To establish yourself by demonstrating
your character, knowledge, expertise, experience
and become recognized as the โ€œgo-toโ€ person
in your field of niche
ยฉ 2015 Katalysis. All Rights Reserved.
Your Personal Brand is more effective in achieving business success
because it creates a bond between your target clientele and you
Personal Branding Blueprint
ยฉ 2015 Katalysis. All Rights Reserved.
Who are your target
audience?
Who are your
competitors?
What are your unique
strengths?
What is your brand
personality?
What do you want to
be known for?
What are your
objectives?
Strategize Communication of Personal Brand
Identify Communication Channels
Develop Content for Communication of Personal Brand
ยฉ 2015 Katalysis. All Rights Reserved.
Develop Your Personal Brand
consult@katalysis.sg

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Developing personal brand

  • 1. Who Are You? Developing Your Personal Brand
  • 2. Personal Branding The outward expression of ๏ƒฎ Who You Are ๏ƒฎ What You Do ๏ƒฎ How You Do It ยฉ 2015 Katalysis. All Rights Reserved. The practice of marketing yourself
  • 3. Why does Personal Branding matter to you? To establish yourself by demonstrating your character, knowledge, expertise, experience and become recognized as the โ€œgo-toโ€ person in your field of niche ยฉ 2015 Katalysis. All Rights Reserved. Your Personal Brand is more effective in achieving business success because it creates a bond between your target clientele and you
  • 4. Personal Branding Blueprint ยฉ 2015 Katalysis. All Rights Reserved. Who are your target audience? Who are your competitors? What are your unique strengths? What is your brand personality? What do you want to be known for? What are your objectives? Strategize Communication of Personal Brand Identify Communication Channels Develop Content for Communication of Personal Brand
  • 5. ยฉ 2015 Katalysis. All Rights Reserved. Develop Your Personal Brand consult@katalysis.sg