SlideShare a Scribd company logo
Jacqueline Foley  Stories that Stick
What clients say about Jacqueline “ One of the best communicators in Canada.”  –  Lisa Martin, Founder, Briefcase Moms & Cornerview Communications (sold to National in 1995)  “ Really understands our business and how to communicate our services to a consumer audience.”  –  Mike Krunic, Director of Marketing, Bayshore Home Health  “ A trusted partner who helps me maximize opportunities for building our brand.”  –  Katherine Halpenny, Director of Marketing & Development, WoodGreen Community Services  “ Excellent at helping our clients really understand their marketing/communications needs. She is a valuable part of our team.”  –  Maria & Emmanuel Papadakis, Principals at d’na  (design)
Brands I’ve worked on
NetSuite Developed an employer brand campaign for NetSuite – who was competing with well known brands (Yahoo, SAP, etc.) to attract dynamic, entrepreneurial talent to their organization. Campaign theme :  Dare to be Yourself
 
 
 
 
 
Xceed Molecullar  Worked with Xceed Molecular to help them develop and communicate their unique story in order to attract new investment and customers. New positioning:  Expect More from Xceed
 
 
 
Bayshore Home Health Have been working with Bayshore Home Health for more than 6 years to help build their brand in a crowded and highly competitive marketplace.
 
 
 
WoodGreen Community Services Worked with WoodGreen for 5 years to help them develop a more compelling story and set the stage for a major capital campaign.
 
 
 
 
 
 
HiringSmart  Helped HiringSmart move their company to the next level with a rebranding exercise including a new website, brochure  and e-marketing campaign. New positioning : Know your people. Know your edge
 
 
 
Talentworks Worked with Talentworks CEO to develop a unique positioning in the marketplace and to create content aimed at attracting candidates and clients. New positioning : Fueling your future
 
 
 
 
 
 
Publishing & Branded Content  An award-winning writer, I have written for various magazines, newspapers and women’s portals. This has included creating both editorial and branded content.
 
 
 
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Story Portfolio 2011

  • 1. Jacqueline Foley Stories that Stick
  • 2. What clients say about Jacqueline “ One of the best communicators in Canada.” – Lisa Martin, Founder, Briefcase Moms & Cornerview Communications (sold to National in 1995) “ Really understands our business and how to communicate our services to a consumer audience.” – Mike Krunic, Director of Marketing, Bayshore Home Health “ A trusted partner who helps me maximize opportunities for building our brand.” – Katherine Halpenny, Director of Marketing & Development, WoodGreen Community Services “ Excellent at helping our clients really understand their marketing/communications needs. She is a valuable part of our team.” – Maria & Emmanuel Papadakis, Principals at d’na (design)
  • 4. NetSuite Developed an employer brand campaign for NetSuite – who was competing with well known brands (Yahoo, SAP, etc.) to attract dynamic, entrepreneurial talent to their organization. Campaign theme : Dare to be Yourself
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Xceed Molecullar Worked with Xceed Molecular to help them develop and communicate their unique story in order to attract new investment and customers. New positioning: Expect More from Xceed
  • 11.  
  • 12.  
  • 13.  
  • 14. Bayshore Home Health Have been working with Bayshore Home Health for more than 6 years to help build their brand in a crowded and highly competitive marketplace.
  • 15.  
  • 16.  
  • 17.  
  • 18. WoodGreen Community Services Worked with WoodGreen for 5 years to help them develop a more compelling story and set the stage for a major capital campaign.
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. HiringSmart Helped HiringSmart move their company to the next level with a rebranding exercise including a new website, brochure and e-marketing campaign. New positioning : Know your people. Know your edge
  • 26.  
  • 27.  
  • 28.  
  • 29. Talentworks Worked with Talentworks CEO to develop a unique positioning in the marketplace and to create content aimed at attracting candidates and clients. New positioning : Fueling your future
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Publishing & Branded Content An award-winning writer, I have written for various magazines, newspapers and women’s portals. This has included creating both editorial and branded content.
  • 37.  
  • 38.  
  • 39.  
  • 40.