Is the new, "weaker" blogger more powerful than the experienced, "superhuman" blogger because he tracks data closely?

1. Batman vs. Superman: Dawn of Data
Blog Elevated – 2016
Jared Carrizales - @JaredCarrizales
Founder - Heroic Search

2. But first…a warning.

3. • Worked agency and consultant side
• Founder at Heroic Search
• Digital Public Relations Instructor at SMU
• Sporadic tennis player
Jared Carrizales

4. Image of HS team walking
There are many variations of passages but the majority have
suffered alteration in some form, by injected.

5. You…before this presentation

6. You…before this presentation

7. You…after this presentation

8. You…after this presentation

9. What are we going to talk about?
What are goals?
Goals in Google analytics help track
important activities that are happening
within your website so that you can
understand which parts are successful,
and which parts aren’t.

10. What are we going to talk about?
What are goals? Goals for bloggers
Bloggers should have GA goals setup
around the main objectives that they’re
trying to reach. Pageviews, sales, and
readership locations are good examples.
Goals in Google analytics help track
important activities that are happening
within your website so that you can
understand which parts are successful,
and which parts aren’t.

11. What are we going to talk about?
What are goals? Goals for bloggers GA Dashboards
Bloggers should have GA goals setup
around the main objectives that they’re
trying to reach. Pageviews, sales, and
readership locations are good examples.
Custom dashboards help get quick
snapshots of what’s going on within your
website, as well as how certain areas are
performing.
Goals in Google analytics help track
important activities that are happening
within your website so that you can
understand which parts are successful,
and which parts aren’t.

12. Break slide (introduce conflict)
Cover of movie, or vs pose

13. Claire
PROFIESSIONAL COMPARISON
There are many variations of passages of Lorem Ipsum available,
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Superman
PROFIESSIONAL CONSULTANT
There are many variations of passages of Lorem Ipsum available,
but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even
slightly believable.
If you are going to use a passage of Lorem Ipsum, you need to be
sure there isn't anything embarrassing hidden in the middle of
text. repeat predefined chunks as necessary, making this the first
true generator on the Internet.
Superman
Uninformed, superhuman power
Superman has been around a long time and has amassed a steady
following on his blog. But that strength has become a crutch, and
the need for data-gathering and using intelligence to make
important decisions about his blog isn’t there.
That said, his following is incredibly powerful. His content
spreads faster than a speeding bullet, is more powerful than a
locomotive, able to leap search engine ranking
pages in a single day.

14. Claire
PROFIESSIONAL COMPARISON
There are many variations of passages of Lorem Ipsum available,
but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even
slightly believable.
If you are going to use a passage of Lorem Ipsum, you need to be
sure there isn't anything embarrassing hidden in the middle of
text. repeat predefined chunks as necessary, making this the first
true generator on the Internet.
Batman
Informed, highly intelligent
Unlike Superman, Batman is a newer blogger (mortal), and can’t
rely on amazing blog traffic yet (superhuman strength).
However, he understands the importance of using all
the tools he has available to him to have the best advantage. This
attitude makes him very informed about what’s going on with
his blog and what his visitors are doing.
Batman
PROFIESSIONAL CONSULTANT
There are many variations of passages of Lorem Ipsum available,
but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even
slightly believable.
If you are going to use a passage of Lorem Ipsum, you need to be
sure there isn't anything embarrassing hidden in the middle of
text. repeat predefined chunks as necessary, making this the first
true generator on the Internet.

15. Break slide (introduce goals)
There are many variations of passages but the majority have
suffered alteration in some form, by injected.

16. Wait a second…what
are goals?

17. • Pageviews
• Newsletter Signups
• Purchases
Wait a second…what are goals?

18. What kind of goals
do I need?

19. Common Goals for Bloggers
01 Pageviews

20. Common Goals for Bloggers
01 Pageviews
02 Newsletter Signups

21. Common Goals for Bloggers
01 Pageviews
02 Newsletter Signups
03 Purchases

22. Break slide (introduce goals)
There are many variations of passages but the majority have
suffered alteration in some form, by injected.

23. Want to follow along?

24. Want to follow along?
DESTINATION PAGE
GOAL

30. Fast forward 30 days…

32. Custom Google Analytics
Dashboards

33. Real data, from real
bloggers

37. Making a widget

38. Making a widget
PAGEVIEWS

39. Why might we want
to track pageviews?

40. There are many variations of passages of lorem ipsum available,
but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even
slightly believable. If you are going to use A passage of lorem
ipsum..
Widget 1

45. Making a widget

46. Making a widget
LOCATION

47. Why might we want
to track locations?

48. There are many variations of passages of lorem ipsum available,
but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even
slightly believable. If you are going to use A passage of lorem
ipsum..
Widget 1

52. Making a widget

53. Making a widget
POPULAR CONTENT

54. Why might we want
to track popular
content?

55. There are many variations of passages of lorem ipsum available,
but the majority have suffered alteration in some form, by
injected humour, or randomized words which don't look even
slightly believable. If you are going to use A passage of lorem
ipsum..
Widget 1

59. So who wins…

60. …the blogger who
makes decisions
based on intelligent
analytics?

61. …or the blogger who
relies on the strength
of their following?

62. Resolution slide
Blank for now

63. Jared Carrizales
Thanks!!
Blog Elevated – 2016
Jared Carrizales - @JaredCarrizales
Founder - Heroic Search

64. Image References
• https://websiteadvantage.com.au/Media/Google-Analytics-
Goals.png
• https://www.prestashop.com/blog/en/files/2015/02/8-
dasboards-google-analytics-657x345.jpg
• http://www.flickeringmyth.com/wp-
content/uploads/2016/03/Batman-v-Superman-Dawn-of-
Justice.jpg