This documents examines the factors that affect the decisions of consumers when they are making purchases of good and services especially in the hospitality industry. it will enable the readers to understand the extent of the influence of the determinants of consumer behaviour
The document provides an acknowledgement and abstract for a project on consumer behavior and purchasing decisions related to laptops.
The acknowledgement thanks various individuals who provided support and guidance in completing the project, including the director of the institute, a professor who provided guidance and support, and fellow students.
The abstract introduces the topic of studying the factors that influence consumers' purchase decisions of laptops and whether there are differences among consumer groups (stayers, satisfied switchers, dissatisfied switchers) in the importance given to these factors. It also discusses understanding the attitudes of these three customer groups to help with retention and loyalty strategies.
This document discusses factors that affect the location choices of street vendors in Science City, Muñoz, Nueva Ecija, Philippines. It first provides background on the role and importance of street vendors in the Philippines' economy, noting that they make up 72.5% of employment in the informal sector. It then reviews literature on the evolution of markets and consumer behavior, the role of ethnicity, and the roles of government in regulating street vending. The purpose of the study is to provide baseline data on how street vendors choose locations and to help minimize their costs of competition by understanding the key determinants of their location decisions.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1. The document analyzes factors influencing consumer buying behavior when purchasing smartphones. It conducted a survey of 100 students and staff at VIT University in Vellore, India.
2. The survey found that 87% of respondents were male and brand and price were the most important factors considered when purchasing a smartphone. Most respondents purchased smartphones from dealers and retailers and paid in cash.
3. The majority of respondents purchased smartphones that cost between 5000-10000 Indian rupees. The top findings were that males comprised most respondents and that brands play an important role in purchasing decisions for branded products.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
Consumer buying behavior involves a process where individuals select, purchase, use, and dispose of products and services to meet their needs and desires. Understanding consumer behavior is complex as consumers can say one thing but do another or be influenced by factors they are not fully aware of. Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers research consumer buying behavior to understand what influences purchase decisions and how to meet consumer needs.
This document summarizes a research paper that investigated the relationship between environmental response, emotional response, and consumer buying behavior in Pakistan. The study found that emotional response has a strong association with consumer buying behavior, as people are more likely to purchase brands they feel an emotional attachment to. The mobile sector in Pakistan has grown significantly in recent years, with cellular subscribers increasing from 3.29% of the population in 2004 to 64.8% in 2011, representing a huge potential market for advertisers.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This document summarizes a research article about customer decision making styles based on the Bugis-Makassar culture in Indonesia. The article explores how cultural characteristics and desires of consumers in Makassar, influenced by the Bugis culture, impact their purchasing decisions. Previous research on consumer decision making has focused on demographic and economic factors or compared decision making across different countries and cultures. However, there is a lack of research specifically examining decision making based on the local Bugis-Makassar culture. The article aims to address this gap by exploring the customer decision making model and factors considered in the purchase process according to the Bugis-Makassar cultural background. Understanding local cultural influences can help marketers better predict customer
The document provides an acknowledgement and abstract for a project on consumer behavior and purchasing decisions related to laptops.
The acknowledgement thanks various individuals who provided support and guidance in completing the project, including the director of the institute, a professor who provided guidance and support, and fellow students.
The abstract introduces the topic of studying the factors that influence consumers' purchase decisions of laptops and whether there are differences among consumer groups (stayers, satisfied switchers, dissatisfied switchers) in the importance given to these factors. It also discusses understanding the attitudes of these three customer groups to help with retention and loyalty strategies.
This document discusses factors that affect the location choices of street vendors in Science City, Muñoz, Nueva Ecija, Philippines. It first provides background on the role and importance of street vendors in the Philippines' economy, noting that they make up 72.5% of employment in the informal sector. It then reviews literature on the evolution of markets and consumer behavior, the role of ethnicity, and the roles of government in regulating street vending. The purpose of the study is to provide baseline data on how street vendors choose locations and to help minimize their costs of competition by understanding the key determinants of their location decisions.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1. The document analyzes factors influencing consumer buying behavior when purchasing smartphones. It conducted a survey of 100 students and staff at VIT University in Vellore, India.
2. The survey found that 87% of respondents were male and brand and price were the most important factors considered when purchasing a smartphone. Most respondents purchased smartphones from dealers and retailers and paid in cash.
3. The majority of respondents purchased smartphones that cost between 5000-10000 Indian rupees. The top findings were that males comprised most respondents and that brands play an important role in purchasing decisions for branded products.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
Consumer buying behavior involves a process where individuals select, purchase, use, and dispose of products and services to meet their needs and desires. Understanding consumer behavior is complex as consumers can say one thing but do another or be influenced by factors they are not fully aware of. Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers research consumer buying behavior to understand what influences purchase decisions and how to meet consumer needs.
This document summarizes a research paper that investigated the relationship between environmental response, emotional response, and consumer buying behavior in Pakistan. The study found that emotional response has a strong association with consumer buying behavior, as people are more likely to purchase brands they feel an emotional attachment to. The mobile sector in Pakistan has grown significantly in recent years, with cellular subscribers increasing from 3.29% of the population in 2004 to 64.8% in 2011, representing a huge potential market for advertisers.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This document summarizes a research article about customer decision making styles based on the Bugis-Makassar culture in Indonesia. The article explores how cultural characteristics and desires of consumers in Makassar, influenced by the Bugis culture, impact their purchasing decisions. Previous research on consumer decision making has focused on demographic and economic factors or compared decision making across different countries and cultures. However, there is a lack of research specifically examining decision making based on the local Bugis-Makassar culture. The article aims to address this gap by exploring the customer decision making model and factors considered in the purchase process according to the Bugis-Makassar cultural background. Understanding local cultural influences can help marketers better predict customer
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Role of Attitude as Relationship Mediation between Products Knowledge an...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Perceptions of Market Orientation from a Consumer and Retailer PerspectiveTony Kynes
This document summarizes a study on perceptions of market orientation from consumer and retailer perspectives. It identifies gaps in market orientation that were found through a consumer survey, retailer survey, and interviews. The study revealed gaps in areas like staff training, how retailers deal with complaints, importance of loyalty programs, refund and sales promotion policies, and online presence. These market orientation gaps were found to negatively impact town center shopping and cause consumers to shop more at out-of-town centers instead.
The impact of_age_on_the_customers_buying_behaviourprojectseasy
This document discusses factors that influence consumer buying behavior, with a focus on the impact of age. It provides background on theories of consumer behavior and defines it as the process by which individuals select, purchase, use, and dispose of products. The document reviews literature showing that psychological and demographic characteristics like age significantly shape consumer preferences and decisions. It aims to examine how age influences a customer's perception of price, an important consideration in the purchasing process.
This document summarizes a study on the consumer buying behavior of online shoppers in the Philippines. It found that the majority of online shoppers are female, between 21-30 years old, and students. Clothing and apparel were the most regularly purchased items. Most respondents spent less than 1,000 PHP and used cash on delivery. Convenience was the main motivating factor for online shopping. Misleading product information was the most common problem encountered. The researchers suggest carefully reviewing product details and customer reviews before purchasing.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
1) The document examines how cultural factors like individualism-collectivism and power distance influence adolescents' role in family purchase decisions of computers in Portugal.
2) It analyzes data from surveys of 726 mothers and 726 adolescents about the adolescent's influence on buying a family computer.
3) Results found socio-oriented communication, television influence, and family income predict computer purchases, and perceptions between mothers and adolescents were generally similar, though some differences also emerged.
A study on Mobile phone purchase behavior in women segmentRohit Bhabal
This document summarizes a study on mobile purchase behavior among women. It includes sections on introduction, theoretical views, methodology, and conclusions. Some key findings are that women are more influenced by word-of-mouth, brand followership and perceive higher prices to mean higher quality. Cultural, psychological, personal and social factors affect women's mobile purchase behavior. The methodology section describes the problem statement, need for the study, objectives, and use of questionnaires and a sample size of 100 women to understand factors influencing their mobile phone choices.
This document provides an overview of marketing concepts and terms. It defines marketing as "the process involved in identifying, anticipating and satisfying consumer requirements profitably." The key aspects of marketing discussed include the 4Ps (product, price, place, promotion), market segmentation, the product life cycle, and various marketing research methods. It also examines the role of branding, pricing strategies, distribution channels, and advertising.
This study examined factors that influence the purchasing intentions of cosmetics and health products in Tehran, Iran. A survey was administered to 410 consumers in Tehran to measure the effects of marketing mix, socio-cultural factors, situational factors, and psycho-personal factors on purchase intentions. Statistical analysis found that all four factors had a significant positive effect on purchase intentions for both cosmetics and health products. The results suggest that marketing strategies should consider all of these influence factors to better understand consumers and increase sales.
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...Sushanka Malakar
The document provides a research report on consumer buying behavior for smartphones among young people in Kolkata, India. It includes an introduction, literature review, objectives, research methodology, limitations, data analysis, findings, future scope, conclusion, and references. The literature review discusses consumer decision-making models and the external and internal factors that influence consumer behavior, such as culture, demographics, social status, reference groups, and family. It focuses on the Hawkins, Best, and Coney model of consumer behavior. The research aims to analyze the factors influencing consumers' smartphone purchase decisions and examine attitudes toward brands.
This document summarizes a book review of "Food and Beverage Management" by Bernard D., Andrew L., Peter A. Ioannis S. In 3 sentences:
The book provides comprehensive coverage of managing food and beverage operations across different sectors. It discusses topics such as operations management, marketing, control systems, staffing, and trends in the industry. The reviewer finds the book to be a valuable resource for professionals, academics and students due to its clear presentation of concepts and inclusion of tools to apply knowledge.
Organizational customers’ retention strategies on customer satisfaction case ...Alexander Decker
This document summarizes a research study that examined customer retention strategies at Equity Bank's Thika branch in Kenya. The study found that service quality has a significant impact on customer retention, while demographic factors like age, gender, education, and marital status do not influence retention. Additionally, the bank's stability, reliability, and community involvement also influence customer retention. The document recommends that banks focus on service quality improvements like operating hours, speed of service, responsiveness, and staff communication to boost retention.
Consumer Behavior - Information Behavior Group Project - 10 14 2009guestf164ae
The document discusses various aspects of consumer behavior, including who influences consumers, what influences their purchasing decisions, and how behaviors differ across age groups. It also examines how the internet has shaped consumer behaviors through easier access to information, comparison shopping, online purchases, and more. Impulse buying and browsing behaviors are specifically discussed in the context of Mr. Bean.
This document summarizes a research study that examined how limited edition products, consumer culture, and perceived product value influence purchase intention of Magnum Filter's limited edition cigarettes in Indonesia. The study involved a survey of 100 cigarette consumers in Bandung, Indonesia. The results of the study found:
1) Limited edition product packaging and consumer culture significantly influence perceived product value.
2) Limited edition product packaging and perceived product value significantly influence purchase intention, but consumer culture does not significantly influence purchase intention.
3) Perceived product value significantly influences purchase intention.
The study provides insights into factors that drive the success of limited edition products in the tobacco industry in Indonesia.
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
Influencing In-Store Purchase Decisions In The Era of Daily DealsG3 Communications
How does pricing effect the customer experience? Recent and historic research from ForeSee, a pioneer in technology-driven customer satisfaction analytics, illustrates that price is affecting customer behavior in new ways. Base price actually is one of the lowest impacting elements for a majority of companies when it comes to measuring the consumer experience. On the other hand, daily deals and mobile technology are changing customers' behavior and expectations when it comes to price and brand image.
Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers’ social networks think about your product — in real-time.
Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process.
The document discusses the purchase decision process and post-purchase behavior of consumers. It covers topics like consumer choice factors, risks involved in purchase decisions, and how marketers should monitor customer satisfaction, actions, use and disposal of products after purchase. The post-purchase phase is important for marketers to maintain strong customer relationships and receive feedback to improve future products and services.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Role of Attitude as Relationship Mediation between Products Knowledge an...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Perceptions of Market Orientation from a Consumer and Retailer PerspectiveTony Kynes
This document summarizes a study on perceptions of market orientation from consumer and retailer perspectives. It identifies gaps in market orientation that were found through a consumer survey, retailer survey, and interviews. The study revealed gaps in areas like staff training, how retailers deal with complaints, importance of loyalty programs, refund and sales promotion policies, and online presence. These market orientation gaps were found to negatively impact town center shopping and cause consumers to shop more at out-of-town centers instead.
The impact of_age_on_the_customers_buying_behaviourprojectseasy
This document discusses factors that influence consumer buying behavior, with a focus on the impact of age. It provides background on theories of consumer behavior and defines it as the process by which individuals select, purchase, use, and dispose of products. The document reviews literature showing that psychological and demographic characteristics like age significantly shape consumer preferences and decisions. It aims to examine how age influences a customer's perception of price, an important consideration in the purchasing process.
This document summarizes a study on the consumer buying behavior of online shoppers in the Philippines. It found that the majority of online shoppers are female, between 21-30 years old, and students. Clothing and apparel were the most regularly purchased items. Most respondents spent less than 1,000 PHP and used cash on delivery. Convenience was the main motivating factor for online shopping. Misleading product information was the most common problem encountered. The researchers suggest carefully reviewing product details and customer reviews before purchasing.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
1) The document examines how cultural factors like individualism-collectivism and power distance influence adolescents' role in family purchase decisions of computers in Portugal.
2) It analyzes data from surveys of 726 mothers and 726 adolescents about the adolescent's influence on buying a family computer.
3) Results found socio-oriented communication, television influence, and family income predict computer purchases, and perceptions between mothers and adolescents were generally similar, though some differences also emerged.
A study on Mobile phone purchase behavior in women segmentRohit Bhabal
This document summarizes a study on mobile purchase behavior among women. It includes sections on introduction, theoretical views, methodology, and conclusions. Some key findings are that women are more influenced by word-of-mouth, brand followership and perceive higher prices to mean higher quality. Cultural, psychological, personal and social factors affect women's mobile purchase behavior. The methodology section describes the problem statement, need for the study, objectives, and use of questionnaires and a sample size of 100 women to understand factors influencing their mobile phone choices.
This document provides an overview of marketing concepts and terms. It defines marketing as "the process involved in identifying, anticipating and satisfying consumer requirements profitably." The key aspects of marketing discussed include the 4Ps (product, price, place, promotion), market segmentation, the product life cycle, and various marketing research methods. It also examines the role of branding, pricing strategies, distribution channels, and advertising.
This study examined factors that influence the purchasing intentions of cosmetics and health products in Tehran, Iran. A survey was administered to 410 consumers in Tehran to measure the effects of marketing mix, socio-cultural factors, situational factors, and psycho-personal factors on purchase intentions. Statistical analysis found that all four factors had a significant positive effect on purchase intentions for both cosmetics and health products. The results suggest that marketing strategies should consider all of these influence factors to better understand consumers and increase sales.
Consumer Buying Behavior for a Smart Phone: A study on young generation in Ko...Sushanka Malakar
The document provides a research report on consumer buying behavior for smartphones among young people in Kolkata, India. It includes an introduction, literature review, objectives, research methodology, limitations, data analysis, findings, future scope, conclusion, and references. The literature review discusses consumer decision-making models and the external and internal factors that influence consumer behavior, such as culture, demographics, social status, reference groups, and family. It focuses on the Hawkins, Best, and Coney model of consumer behavior. The research aims to analyze the factors influencing consumers' smartphone purchase decisions and examine attitudes toward brands.
This document summarizes a book review of "Food and Beverage Management" by Bernard D., Andrew L., Peter A. Ioannis S. In 3 sentences:
The book provides comprehensive coverage of managing food and beverage operations across different sectors. It discusses topics such as operations management, marketing, control systems, staffing, and trends in the industry. The reviewer finds the book to be a valuable resource for professionals, academics and students due to its clear presentation of concepts and inclusion of tools to apply knowledge.
Organizational customers’ retention strategies on customer satisfaction case ...Alexander Decker
This document summarizes a research study that examined customer retention strategies at Equity Bank's Thika branch in Kenya. The study found that service quality has a significant impact on customer retention, while demographic factors like age, gender, education, and marital status do not influence retention. Additionally, the bank's stability, reliability, and community involvement also influence customer retention. The document recommends that banks focus on service quality improvements like operating hours, speed of service, responsiveness, and staff communication to boost retention.
Consumer Behavior - Information Behavior Group Project - 10 14 2009guestf164ae
The document discusses various aspects of consumer behavior, including who influences consumers, what influences their purchasing decisions, and how behaviors differ across age groups. It also examines how the internet has shaped consumer behaviors through easier access to information, comparison shopping, online purchases, and more. Impulse buying and browsing behaviors are specifically discussed in the context of Mr. Bean.
This document summarizes a research study that examined how limited edition products, consumer culture, and perceived product value influence purchase intention of Magnum Filter's limited edition cigarettes in Indonesia. The study involved a survey of 100 cigarette consumers in Bandung, Indonesia. The results of the study found:
1) Limited edition product packaging and consumer culture significantly influence perceived product value.
2) Limited edition product packaging and perceived product value significantly influence purchase intention, but consumer culture does not significantly influence purchase intention.
3) Perceived product value significantly influences purchase intention.
The study provides insights into factors that drive the success of limited edition products in the tobacco industry in Indonesia.
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
Influencing In-Store Purchase Decisions In The Era of Daily DealsG3 Communications
How does pricing effect the customer experience? Recent and historic research from ForeSee, a pioneer in technology-driven customer satisfaction analytics, illustrates that price is affecting customer behavior in new ways. Base price actually is one of the lowest impacting elements for a majority of companies when it comes to measuring the consumer experience. On the other hand, daily deals and mobile technology are changing customers' behavior and expectations when it comes to price and brand image.
Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers’ social networks think about your product — in real-time.
Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process.
The document discusses the purchase decision process and post-purchase behavior of consumers. It covers topics like consumer choice factors, risks involved in purchase decisions, and how marketers should monitor customer satisfaction, actions, use and disposal of products after purchase. The post-purchase phase is important for marketers to maintain strong customer relationships and receive feedback to improve future products and services.
Buying Tickets: Capturing the Dynamic Factors that Drive Consumer Purchase De...Sloan Sports Conference
This document summarizes research on modeling consumer purchase decisions for sporting event tickets. It describes a two-stage model where fans first use simplifying rules to consider a subset of game-seat options based on factors like team performance, seat price and location, and time until the game. They then use a more complex choice rule to select one option from this consideration set. The researchers modeled this process and found that a winning home team increases sales across games, higher visiting team quality and shorter time until a game increase attractiveness, and higher prices reduce seat desirability. They discuss implications for variable and dynamic pricing strategies.
The document discusses the marketing environment and its importance for business planning and competition. It describes the internal and external environments. The external environment includes the micro and macro environments. The micro environment comprises suppliers, marketing intermediaries, competitors, publics, and customers. The macro environment includes the demographic, economic, socio-cultural, natural, technological, and political-legal environments. Understanding these environments helps businesses identify opportunities and threats and compete more effectively.
This document summarizes key concepts about consumer decision making from a marketing lecture. It discusses:
1) The five stages of the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
2) Types of consumer buying decisions based on involvement: routine response, limited decision making, and extensive decision making. More involved purchases require more search and consideration of alternatives.
3) Cultural, social, and psychological factors that influence consumer decisions at each stage of the process, such as recommendations from personal contacts, brand perceptions, and efforts to reduce cognitive dissonance after purchase.
A Study on Consumer Behaviour and Purchase Decisions with respect to Feminine...Niviya Vas
As part of the course requirement for the paper on Consumer Behaviour, we undertook a sampled research on the awareness levels of Indian consumer on the various feminine hygiene products available, the usage patterns and the factors governing purchase decisions. This study was conducted in September 2014 using random sampling and survey techniques.
Factors affecting the consumer purchase for Private Label Apparel Brands in I...Kashyap Shah
This document presents a study on factors affecting consumer purchase decisions for private label apparel brands in India. It discusses the growth of the retail industry and organized retail in India. Private label brands make up 10-12% of organized retail currently. The study aims to understand consumer perceptions, preferences, and loyalty towards private label brands. A literature review and qualitative research was conducted. 21 potential factors influencing purchases were identified and a questionnaire was administered to 304 respondents. Factor analysis identified 7 key factors that influence private label purchases: quality, price, store attributes, lifestyle fit, word-of-mouth, promotions, and brand name.
The document discusses major and minor details that support a main idea in a text. Major details are general ideas that support the main idea, such as reasons or points in an argument. Minor details provide specific examples, details, or statistics that illustrate the major details. Signal words can help identify major details like "first" or "furthermore" and minor details such as "for example" or "to illustrate".
The document discusses the purchasing decision process. It outlines the key members of the Decision Making Unit (DMU) which typically includes the gatekeeper, initiator, decider, buyer, user, and financier. It also describes the stages of the Decision Making Process (DMP) which are: recognizing a need, developing specifications, searching for information, evaluating alternatives, selecting a product/supplier, deciding to buy, fulfilling the contract, and evaluating the purchase. Finally, it notes that understanding the DMU members, their influences, and customer behaviors at each DMP stage is important for effectively marketing to customers.
Buying Decision Making Process
Buying roles, Stages of the decision process – High and low effort decisions, Post purchase decisions, Models of consumer behaviour
The document discusses various aspects of tourism in India such as its economic contribution, growth projections, government initiatives, and SWOT analysis. It also provides details about two tour operators - Cox and Kings, the oldest travel company globally established in 1758, and Kesari, an Indian tour operator focusing on quality travel experiences and customer satisfaction. Kesari segments the market based on geography, demographics, psychographics, and behavior to effectively target and position itself.
There are four main types of consumer buying decisions: complex buying behavior, dissonance reducing behavior, habitual buying behavior, and variety-seeking behavior. Complex buying behavior involves high consumer involvement, significant perceived differences between brands, and occurs for expensive, risky purchases like computers. Dissonance reducing behavior also has high involvement but less perceived brand differences, for purchases like carpets where learning occurs but decisions are quick. Habitual buying has low involvement and little brand differences, for everyday low-cost items bought out of habit. Variety-seeking behavior has low involvement but significant perceived brand differences, leading to frequent brand switching for items like cookies.
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
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The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
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This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
Consumer behavior refers to how individuals select, purchase, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior allows businesses to develop effective marketing strategies. The scope of consumer behavior is broad and includes product development, pricing, promotion, distribution, and other marketing activities. Studying consumer behavior helps businesses understand customer needs, create suitable products and services, enhance customer satisfaction, and identify opportunities for growth. Businesses can apply insights from consumer behavior research to decisions around target markets, marketing mix, and designing strategies for social and nonprofit organizations.
Understanding consumer behavior is important for businesses to develop effective marketing strategies. Consumer behavior involves how individuals select, purchase, use, and dispose of products and services. It is influenced by cultural, social, personal, and psychological factors. Businesses can use consumer behavior insights across their marketing mix - in product development, pricing, promotion, and distribution. Analyzing consumer behavior helps businesses understand customer needs, create resonant messaging, identify growth opportunities, and enhance customer satisfaction.
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Consumer behaviour is the study of how consumers make decisions to spend their available resources (time, money, effort) on consumption-related items. It examines how emotions, attitudes and preferences affect buying behavior. Understanding consumer behaviour is important for marketers to design effective strategies. The document discusses the consumer decision process, factors that influence consumer behaviour like culture and marketing activities, and how segmentation and targeting are used to develop marketing strategies tailored for specific consumer groups.
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This document summarizes a research paper on analyzing factors that influence consumer behavior and promoting in marketing. It discusses how studying consumer behavior is important for marketers to understand what influences consumers' purchasing decisions. It also examines different types of consumer behavior and factors that affect consumer behavior, such as advertising, financial conditions, personal preferences, social influence, and purchasing power. Additionally, it outlines patterns of consumer behavior including area of purchase, time and frequency of purchase, and method of purchase. The document concludes that understanding consumer psychology and how consumers think, feel, reason and make decisions is important for effective marketing.
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3. The scope of consumer behavior is defined as understanding consumption patterns related to what, why, when, where, and how often consumers buy goods and services.
Consumer behavior refers to how individuals make purchase decisions based on psychological, social, and economic factors. Businesses study consumer behavior to develop effective marketing strategies by understanding target audiences. Consumer behavior is influenced by needs, perceptions, attitudes, motivations, and social influences. It involves a complex decision-making process. Businesses analyze consumer behavior to forecast demand, manage marketing, select target markets, optimize their marketing mix, educate customers, and design product portfolios that satisfy consumer preferences.
This document provides an introduction to consumer behaviour. It discusses that consumer behaviour involves how consumers acquire, consume and dispose of products based on internal and external factors. It outlines the consumer decision making process which involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses how marketers analyze consumer behaviour through understanding the consumer, competition, company and market conditions in order to segment markets and develop effective marketing strategies.
The document discusses consumer behavior and provides definitions from various scholars. It covers topics like the concepts of customers vs consumers, the activities of obtaining, consuming and disposing products. It also summarizes models of consumer behavior, including Andreason's 1965 model and the Howard-Sheth model from 1969. Finally, it outlines key concepts in consumer behavior like needs and motivation, psychographics, perception, learning, involvement and attitudes.
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1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence, and repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1) The document discusses factors that influence consumers' shopping behaviors and purchase decisions for different types of products.
2) It conducted a survey of 1000 Malaysian consumers to examine relationships between product attributes, demographics, social influence, and repurchase intentions.
3) The results supported that purchase involvement and influential factors vary between high and low involvement products, with quality, brand name, and information influencing high involvement purchases more while price and brand name mattered more for low involvement products.
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The demographic environment is of major interest to marketers because it involves people and people make up market. Fragmentation of the mass market into numerous micro markets differentiated by age, sex, education, life style, geography and so on. Because each group has strong preferences and consumer characteristics that can be easily reached through increasingly targeted communication and distribution channels. Most of marketers’ strategic decision making heavily depend on the demographic variables of people in the region where they focus on marketing their products. This study makes known the vital demographic structure of premium car owners in Chennai city and provides models for predicting the consumer’s decision to buy a car when his exact demographic profile is known. The relationship established between the demographic variables and the different stages of consumer’s purchase decision process further helps identifying the significant demographic variables. This will be definitely helpful to the marketers of cars to know their target group and to evolve marketing strategies to make them becoming a car owner.
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Determinants of consumer purchase decisions in zero rated hotels in eldoret
1. International Journal of Business and Social Science Vol. 3 No. 21; November 2012
158
Determinants of Consumer Purchase Decisions in Zero Rated Hotels in Eldoret
Town, Kenya
Jacqueline Korir
School of Tourism, Hospitality and Events Management
Moi University
P.O. Box 3900-30100, Eldoret-Kenya
Kimeli Korir
School of Tourism, Hospitality and Events Management
Moi University
P.O Box 6021 Eldoret 30100 Kenya
Joseph Musyoki
School of Tourism, Hospitality and Events Management
Moi University
P.O. Box 3900-30100, Eldoret-Kenya
Barno William
School of Tourism, Hospitality and Events Management
Moi University
P.o Box 7067 Eldoret 30100 Kenya
Abstract
This paper determined the factors that influence consumer purchase decisions in zero rated hotels in Eldoret
town. The objectives were to find out how tangible and intangible aspects of products influence consumers
purchase decision. Descriptive survey research design was used. Data was collected through administration of
questionnaires to a sample of 176 customers. The data collected was analyzed using statistical package for social
sciences (SPSS) version 17.0 and the results were presented using pie charts, frequency tables and bar graphs.
The findings may be used as a guide by different establishments and organizations that may be facing similar
challenges in meeting the diverse needs and wants of different customers which may help them to understand their
customers’ better and hence satisfy their needs and wants thereof.
Keywords: Consumer, Purchase decisions, intangible aspects, tangible aspects, zero-rated hotels
1. Introduction
Consumers have been changing on the way they purchase, use and dispose different products and services.
Marketers had long noted that consumer market was vast and constantly expanding. Billions of dollars are spent
on goods and services by establishments due to consumer preferences that change and become more diversified.
By this way, it has created immense challenges for organizations to understand what customers really need in
order to satisfy them. Customers appear often to indulge in rationalizations of the past decision to buy some
products. They may tend to feel the need for reasons of self prestige and also, buyers frequently search for
acceptable motivation which would enable them to demonstrate [Brunsik 1985]. Many current organizations are
faced with difficulties in retaining the current consumers and satisfying their diverse needs. Organizations of all
types consume products, services, industrial and technical supplies, banking and professional service and should
therefore develop their marketing skills since they all use their scarce finite resources which should be organized
efficiently in order to provide their customers with acceptable products and services [Chisnal 1995]. However,
fast improved modern technology has brought competitors near to each other and access to market.
3. International Journal of Business and Social Science Vol. 3 No. 21; November 2012
160
Fox (1993) notes that a purely behavioral approach, which relies on observed results as a means to infer the end
result of human information processing should be supplemented by an evolutionary explanation. He suggests that
evolution is a causal mechanism which accounts for selection or a decision by consequence. The experience of
results of prior and similar behavior (operant conditioning), environmental influences, and cultural changes
should thus be considered in order to explain and predict changes in consumer behavior.
Solomon et al., 1996 state that consumer rationality is mediated by dynamics such as personal paradigms and
perceptual distortion, risk tolerance, and power relations which in turn are subject to cultural and intellectual
prejudices such as gender, age, and ethnicity. This contributes to the notion of marketing as a normative discipline
with elements of art rather than science in its practice. Arguably as research "explains" the complexity of the
dynamics of consumer behavior, it will expand the definition of what constitutes a rational consumer. This
behavioral component allows marketers to identify prospective customers' needs and wants, and influence the
exchange, perception, and satisfaction dynamics of the purchasing.
Personality characteristics impact consumer behavior because they shape the way in which consumers respond to
messages at a given time. This response changes minute by minute based upon the unique characteristics of the
target consumer and their ongoing life experience. The online environment presents a vast opportunity for
companies to interact with consumers on a personal, customized level. Individual differences are an important
aspect of this interaction as they provide insight into how people with varying levels of experience with the online
environment respond to interactive persuasion techniques. Friestad and Wright (1994) posit that the effectiveness
of advertising persuasion techniques depend upon the level of persuasion expertise each individual possesses. In
an online environment, measurement of this effect can be achieved by looking at user experience levels, self-
efficacy, and number of hours spent online. General knowledge dictates that consumers with more experience in
the online environment was better at coping with persuasion techniques therein, such as open, visually rhetorical
advertisements.
2.1 Conceptual Framework for the study
The purchase decision is the dependent variable whereas intangible and tangible products are the independent
variables that influence the consumer purchase decisions. The intervening variable is the process of decision
making that consumer passes through before arriving at a purchase decision as illustrated in figure 1.
3. Methodology
The study was carried out in Eldoret town in Kenya. The plan structure and the strategy of investigations
conceived to provide answers to this study was through the use of descriptive survey design. The target
population for this study was 380 customers from three zero rated hotels within the central business district of
Eldoret town. The sample size for this study was 190 customers but only 176 were filled. The sampling technique
used in this study was non probability sampling to select a reasonable number of cases that that represent a target
population Purposive and judgmental sampling techniques were used. Purposive sampling was used to select the
three zero rated hotels whereas judgmental sampling in which sample members conform to some criteria was used
to select the specific respondents. Data was analyzed using the statistical package for social sciences (SPSS).
Descriptive statistics was used to analyze and describe data which was presented using line graphs, pie charts,
percentages and frequency tables.
4. Data Analysis and Results
4.1 Sample Description
From the results, a majority of the respondents were male representing 71.9% of the total respondents whereas
28.1% were female. Majority of 49.1% were students, 22.8% were self employed, 21.8% were employed while a
small percent of 7% indicated that they were unemployed. With regards to marital status, majority of 56.14%
were single while 43.86% were married. 45.6% of the respondents visit the hotel weekly, 23.6% visit the hotel
monthly, 22.81% visit daily while 7.89% visit the hotel annually. This could imply that majority of the customers
are residents of Eldoret town. The age bracket of majority of the respondents who visit the hotel was 18-25 years,
while the minority indicated that they were within the age bracket of 46 and above. This shows that teenagers
could form the highest number of customers as they can afford to purchase products and services with attractive
prices.
5. International Journal of Business and Social Science Vol. 3 No. 21; November 2012
162
5. Conclusion
From the findings, it is evident that tangible aspects of products influence consumer purchase decisions with
regard to the quantity of food offered and the accessibility of the hotels which could have been because the hotel
was located within the customer’s place of work therefore the friendly proximity. The sitting arrangement is
appealing and always adequate, the menu design was attractive and displayed a variety of dishes provides
customers with a wide choice, the price of food was affordable and evidence of good lighting which all influenced
consumer purchase decisions. Therefore, management of zero-rated hotels should consider providing products
and services that possess good attributes in terms of pricing, quantity, accessibility attractiveness and any other
tangible in order to satisfy diverse needs and wants of customers.
Intangible aspects of products such as quality of food, level of cleanliness, responsiveness of employees and
choice of entertainment had an influence on purchase decisions of the customers.
Therefore, hotels need to ensure that each intangible aspect of product and service meet the expectations of
different customers. To sum up, hotels need to become proactive and carry out a research to know how different
factors influence consumer purchase decisions.
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