Designing for the Experience Age
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Presented at FITC Amsterdam 2017 Details at http://fitc.ca/event/am17/ In the age of Experience, design is no longer critical just from a functional perspective. Design needs to have an emotional impact on the user that supports the overall design objective. Learn how we use an emphatic design process in creating experiences, products and services for clients such as Supercell, HBO, Ferrari, Google, Lego and more.
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Designing for the Experience Age
- 1. Designing for the ExperienceAge In the age of Experience, design is no longer critical just from a functional perspective. Design needs to have an emotional impact on the user that supports the overall design objective. Learn how we use an emphatic design process in creating experiences, products and services for clients such as Supercell, HBO, Ferrari, Google, Lego and more.
- 2. Jakob Nylund DESIGN DIRECTOR / PARTNER TWITTER: @formconspiracy INSTAGRAM: jakobnylund Robert Lindström CHIEF DESIGN OFFICER / FOUNDER TWITTER: @designchapel INSTAGRAM: designchapel
- 5. Design Agency for the ExperienceAge
- 6. “The Information Age is over. Welcome to the ExperienceAge.” — Mike Wadhera, Tech Crunch
- 8. We create emotional connections between brands and consumers by innovating experiences, products and services that are meaningful and relevant in people’s lives.
- 9. We are digital storytellers
- 11. VR
- 13. Designing for the ExperienceAge means crafting digital stories for other people to experience.
- 25. The details will betray you
- 29. CONCEPT ART
- 32. 2007
- 34. 2013
- 36. 2013
- 39. 2017
- 40. “To make it look real We have to do it for real” — Chimney
- 42. The details will betray you
- 44. Experience Director Film DirectorArt Director
- 46. 3D TECH ED Photorealism 4K film in layers Previz Prototype Production Image from Unitys demo “Adam”
- 47. Future?
- 48. M A D E I N L A B R O Y A L E N O R T H K I N G D O M T M D E S I G N + I N N O V A T I O N
- 49. “If the last 10 years have been about exploring whats possible with new techniques on the web then the next 10 years will be defined by the application of these techniques to the physical world.” — Chris Anderson, Makers (The New Industrial revolution)
- 51. KODON (HTC VIVE) & ZBRUSH MAGICA VOXELCINEMA 4D Personal Development Learning by doing
- 52. Tell stories to reach peoples hearts and minds Details will betrayyou don’t be sloppy
- 53. Thank you Jakob Nylund DESIGN DIRECTOR / PARTNER TWITTER: @formconspiracy INSTAGRAM: jakobnylund Robert Lindström CHIEF DESIGN OFFICER / FOUNDER TWITTER: @designchapel INSTAGRAM: designchapel