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User experience and
your intranet brand.
Ben Rowe
UX Designer, Thirst Studios
WHAT IS
BRANDING?
The history of branding.
IT’S WHAT
YOU SAY IT IS
IT’S WHAT THEY
SAY IT IS
IT’S ALL ABOUT ME
PC or Mac?
Source : The Brand Gap
“Brand is a stand-in, a euphemism, a shortcut
for a whole bunch of expectations, worldview
connections, experiences, and p...
“Our brand will only ever be the
memory of the experience our
people had when interacting with us”
STEVE SAMMARTINO
B = T + DBRAND TRUST DELIGHT
THE BRAND GAP : MARTY NUEMEIER
UX = T + D
USER
EXPERIENCE
TRUST DELIGHT
User Experience
IS
Branding
BUILDING A GREAT
INTRANET
BRAND / EXPERIENCE
safety
love & belonging
physiological
esteem
self-
actualisation
MASLOW
esteem
self-
actualisation
Usable
Useful
Delightful
Functional & Reliable
esteem
self-
actualisation
Usable
Useful
Delightful
Functional & Reliable
TRUST
DELIGHT	
  
FUNCTIONAL
& RELIABLE
USABLE
USABLE CONTENT
Can I navigate to what I’m looking for?
Does search actually work?
Is the content relevant? Accurate?
Is it...
USABLE INTERFACE
Easy to learn?
Easy to use?
Easy to remember?
What if I make a mistake?
“Designing software
that's just usable is like
a chef creating food
that's just edible”
USEFUL
It’s not about ‘more’
“People don’t want a
quarter-inch drill, they want
a quarter-inch hole.”
THEODORE LEVITT
Understand the user
User Interviews & Surveys
Workshops and Jams
Contextual Enquiries
Personas
Talk to them! Involve them!
TRUST FIRST
DELIGHT NEXT
Delightful
Screenshot courtesy of AMP Used with permission of Step Two Designs
Visual design & polish
BEAUTIFUL?
DOES IT HAVE TO BE
YES
“Users spend
99% of their
time on other
websites.”
JAKOB NIELSEN
Understand the user journey
Screenshot : designingcx.com
Screenshot courtesy of Coca Cola
Used with permission of Step Two Designs
Personalised
experience
Insightful
Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs
Show a human side
Sparke Helmore
Lawyers
Screenshot courtesy of Sparke Helmore Lawyers.
Used with permission of Step Two D...
Showcase people & culture
Screenshot courtesy of the
DuluxGroup
Used with permission of Step
Two Designs
Screenshot courtesy
of IDEO
Used with
permission of Step
Two Designs
Bring out the best in staff
Be Indispensible
Screenshot courtesy of Barclays Bank
Used with permission of Step Two Designs
SUSTAINABLE
DELIGHT?
HINT : IT’S ALL ABOUT ME
“This Intranet
is Awesome”
“This Intranet
Makes Me Awesome”
Which one is better?
HOW DOES MY INTRANET
HELP ME TO BE
AWESOME?
AWESOME IS …
Getting Shit Done
Improving my skills
Build my network of awesome people
Collaborating with others
Recognitio...
esteem
self-
actualisation
Usable
Useful
Pleasurable
Functional / Reliable
TRUST
DELIGHT	
  
Awesome
@benhyphenrowe
ben.rowe@thirststudios.com
thirststudios.com
Thanks!
User Experience and your Intranet Brand
User Experience and your Intranet Brand
User Experience and your Intranet Brand
User Experience and your Intranet Brand
User Experience and your Intranet Brand
User Experience and your Intranet Brand
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User Experience and your Intranet Brand

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My talk from #intranets2014

Published in: Internet, Technology, Business

User Experience and your Intranet Brand

  1. 1. User experience and your intranet brand. Ben Rowe UX Designer, Thirst Studios
  2. 2. WHAT IS BRANDING?
  3. 3. The history of branding.
  4. 4. IT’S WHAT YOU SAY IT IS
  5. 5. IT’S WHAT THEY SAY IT IS
  6. 6. IT’S ALL ABOUT ME
  7. 7. PC or Mac?
  8. 8. Source : The Brand Gap
  9. 9. “Brand is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview connections, experiences, and promises that a product or service makes, and these allow us to work our way through a world that has thirty thousand brands that we have to make decisions about every day.” SETH GODIN
  10. 10. “Our brand will only ever be the memory of the experience our people had when interacting with us” STEVE SAMMARTINO
  11. 11. B = T + DBRAND TRUST DELIGHT THE BRAND GAP : MARTY NUEMEIER
  12. 12. UX = T + D USER EXPERIENCE TRUST DELIGHT
  13. 13. User Experience IS Branding
  14. 14. BUILDING A GREAT INTRANET BRAND / EXPERIENCE
  15. 15. safety love & belonging physiological esteem self- actualisation MASLOW
  16. 16. esteem self- actualisation Usable Useful Delightful Functional & Reliable
  17. 17. esteem self- actualisation Usable Useful Delightful Functional & Reliable TRUST DELIGHT  
  18. 18. FUNCTIONAL & RELIABLE
  19. 19. USABLE
  20. 20. USABLE CONTENT Can I navigate to what I’m looking for? Does search actually work? Is the content relevant? Accurate? Is it up to date?
  21. 21. USABLE INTERFACE Easy to learn? Easy to use? Easy to remember? What if I make a mistake?
  22. 22. “Designing software that's just usable is like a chef creating food that's just edible”
  23. 23. USEFUL
  24. 24. It’s not about ‘more’
  25. 25. “People don’t want a quarter-inch drill, they want a quarter-inch hole.” THEODORE LEVITT
  26. 26. Understand the user User Interviews & Surveys Workshops and Jams Contextual Enquiries Personas Talk to them! Involve them!
  27. 27. TRUST FIRST DELIGHT NEXT
  28. 28. Delightful
  29. 29. Screenshot courtesy of AMP Used with permission of Step Two Designs Visual design & polish
  30. 30. BEAUTIFUL? DOES IT HAVE TO BE
  31. 31. YES
  32. 32. “Users spend 99% of their time on other websites.” JAKOB NIELSEN
  33. 33. Understand the user journey Screenshot : designingcx.com
  34. 34. Screenshot courtesy of Coca Cola Used with permission of Step Two Designs Personalised experience
  35. 35. Insightful Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs
  36. 36. Show a human side Sparke Helmore Lawyers Screenshot courtesy of Sparke Helmore Lawyers. Used with permission of Step Two Designs
  37. 37. Showcase people & culture Screenshot courtesy of the DuluxGroup Used with permission of Step Two Designs
  38. 38. Screenshot courtesy of IDEO Used with permission of Step Two Designs Bring out the best in staff
  39. 39. Be Indispensible Screenshot courtesy of Barclays Bank Used with permission of Step Two Designs
  40. 40. SUSTAINABLE DELIGHT? HINT : IT’S ALL ABOUT ME
  41. 41. “This Intranet is Awesome” “This Intranet Makes Me Awesome” Which one is better?
  42. 42. HOW DOES MY INTRANET HELP ME TO BE AWESOME?
  43. 43. AWESOME IS … Getting Shit Done Improving my skills Build my network of awesome people Collaborating with others Recognition for my hard work Expressing myself
  44. 44. esteem self- actualisation Usable Useful Pleasurable Functional / Reliable TRUST DELIGHT   Awesome
  45. 45. @benhyphenrowe ben.rowe@thirststudios.com thirststudios.com Thanks!

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