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Beating the Bar Queues (*Drink Responsibly)


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Presented at FITC Amsterdam 2017
Details at

AMV BBDO’s creative technology director Biffer Rowley takes you on a behind the scenes tour of creating The Martini Smart Cube – an ice cube that orders additional drinks and locates you within the bar. We’ll discuss everything from prototyping to food safety & scaling up manufacturing.

Published in: Design
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Beating the Bar Queues (*Drink Responsibly)

  1. 1. BeatTheBarQueues* *Drink Responsibly
  3. 3. The Martini Smart Cube What is it? Challenges Design Under The Hood Keeping It Cool Functionality Problems Manufacturing Launch Future Uses
  4. 4. VIDEO
  5. 5. What is it? A barman places a MARTINI Smart Cube in your drink when serving. The ice cube- shaped device, then bobs around until your drink is finished, at which point it senses the lack of liquid and alerts the bar staff, ordering you a fresh glass. The cube uses Bluetooth to triangulate your position within the bar, so bar staff can bring your next drink straight to you.
  6. 6. Challenges Bluetooth doesn't work well under water. Bluetooth doesn't work well around people (people are 60% water). It must be completely food safe. It must float. It must keep drinks cold. It must be washable & reusable.
  7. 7. Design Designed using Solidworks. Account for bouyancy (weight, gravity & other weird physics shit). Walls thick enough to ensure durability. Antenna must be positioned out of the water. Semi-transparent shell to hide electronics, but show light pulsing.
  8. 8. Under The Hood Gimbal S10 Proximity Beacon Custom PCB Atmel Microprocessor Moisture Sensors RGB LED 2 x CR2032 Batteries Food safe glue Food safe plastic
  9. 9. Keeping it cool Aerogel is a synthetic porous ultralight material derived from a gel, in which the liquid component of the gel has been replaced with a gas. The result is a solid with extremely low density and low thermal conductivity. It feels like fragile expanded polystyrene to the touch.
  10. 10. Problems Shoot for Wired : Rome Batteries. Fucking watch batteries & cold temperatures. 2 batteries required. Range is variable depending on environment
  11. 11. Manufacturing 200 cubes created in 2 weeks Injection moulded shell using food safe plastic (Watershed) Custom circuit boards created Pick & Place machines & Reflow Ovens used to place & secure components Cubes manually pieced together
  12. 12. The Launch Formula 1 : Monza 100,000 people over a weekend. Martini VIP Bar serving cocktails. Lots of F1 girls. Couldn't have gone any better!
  13. 13. Future Uses Drink Analytics Responsible Drinking Date Rape Drug detection Private members clubs Post launch
  14. 14. Thankyou. Please don't hesitate to contact us if you have any questions @vanillabrand