From connected home, to 360 media and virtual reality, future experiences will enable more seamless and multi-sensory interactions with our physical and digital spaces. This brief highlights the opportunity that immersive experiences provide for businesses as they shift the way the interact with and reach customers. Creating an immersive UX strategy is critical for all businesses. Punchcut highlights the opportunity and offers ways to help through their services.

1. Overview of the Immersive Market Opportunity
DEFINE YOUR
IMMERSIVE
UX STRATEGY

2. IS YOUR BUSINESS
READY FOR THE
NEXT WAVE?
DESIGN FOR IMMERSIVE EXPERIENCES © 2017 Punchcut // All rights reserved.

3. THE FUTURE WILL BE
IMMERSIVE
AND IT WILL CHANGE EVERYTHING
DESIGN FOR IMMERSIVE EXPERIENCES

4. 4
AN IMMERSIVE
FUTURE WILL
CHALLENGE
CONVENTIONAL
PARADIGMS
DESIGN FOR IMMERSIVE EXPERIENCES

5. PHOTO: Mini Malist
From smart spaces, to 360° media and
virtual reality, experiences will enable
seamless and multi-sensory interactions
with our physical and virtual spaces.

6. PHYSICAL AND
DIGITAL WORLDS
CONVERGE TO
CREATE IMMERSIVE
EXPERIENCES.
DESIGN FOR IMMERSIVE EXPERIENCES

7. Immersive experiences will create new opportunities
to build deeper relationships with people, products and
businesses. These experiences allow people to explore
new activities, products or locations by merging physical
and digital contexts. This converged context creates a
paradigm shift for consumers and companies.
DESIGN FOR IMMERSIVE EXPERIENCES

8. COMPANIES NEED
TO THINK, TO CREATE
AND TO CONNECT
WITH CUSTOMERS
IN NEW WAYS
DESIGN FOR IMMERSIVE EXPERIENCES

9. Immersive experiences leverage spatial movement,
sensory perception and seamless presence to be a fully
interactive human experience. With new device contexts,
interface controls and human-computer interaction
implications, it requires not only rich, compelling content
and features but in-depth consumer research and insights
into human behavior and user experience.
DESIGN FOR IMMERSIVE EXPERIENCES

10. 10
1 //
Immersive
Presence
When natural motions
are mapped to
movement in a virtual
space, the user has a
greater sense of
presence, the perceived
ability to act and affect in
virtual world.
Passive
Viewing
The user is an audience
member for film and art
with little autonomy to
control the space.
Meaningful and immersive
experiences rely on the
content creator.
Guided
Engagement
Users have guided
experiences with limited
control to navigate
spaces, explore stories,
and participate in
environments using on
screen UI elements.
Active
Participation
Using peripherals that
map to a virtual
experience gives users
greater autonomy to
interact with
environments, objects
and other users.
2 // 3 // 4 //
LEVELS OF IMMERSION
PHOTO: Hanna Alice

11. MORE THAN VR GAMING
AND ENTERTAINMENT,
IMMERSION IS A SHIFT
IN HUMAN INTERACTION
DESIGN FOR IMMERSIVE EXPERIENCES

12. While VR gaming and entertainment have the lead, experts
forecast that immersive experiences will impact almost
every industry: healthcare, financial services, retail,
manufacturing, education, and more. Its influence spans
from how people work, learn, communicate, socialize, play,
and consume content.

13. DESIGN FOR IMMERSIVE EXPERIENCES

14. “A significant shift in the industry is expected to
come in 2020 when revenue from consumer-
related VR experiences like games will be
surpassed by enterprise experiences like
workforce training. The enterprise market will
become the largest part of the VR industry
accounting for nearly a third of total industry
revenues from all sources by 2026.”
Greenlight Insights’ Virtual Reality Industry Report
Fall 2016

15. WE HAVE SEEN THIS
BEFORE WITH THE
MOBILE REVOLUTION
AND NOW IS THE
TIME TO GET AHEAD
DESIGN FOR IMMERSIVE EXPERIENCES

16. Connected
Stage
Web
Stage
Mobile
Stage
Immersive
Stage
TECHNOLOGY IS
MOVING FORWARD.
IMMERSIVE
EXPERIENCES
BUILD ON WHAT
CAME BEFORE

17. The emergence of consumerdevices that enhance
immersion like the Oculus Rift, PlayStation VR, HTC Vive,
Samsung Gear VR, Google Daydream, Microsoft HoloLens,
and others show it is becoming more mainstream as we
move from the early adoption to the early majority phase.
DESIGN FOR IMMERSIVE EXPERIENCES

18. Private and confidential. All rights reserved.
New and better devices and services
are pushing the adoption curve
further and faster.

19. ENVISIONING AND
PLANNING AN
IMMERSIVE STRATEGY
IS CRITICAL FOR ALL
BUSINESSES
DESIGN FOR IMMERSIVE EXPERIENCES

20. CREATE A
BALANCED
STRATEGY Finance
Institutions
Communications
Platforms
Media
Companies
IMMERSIVE STRATEGY:
DESIGN FOR IMMERSIVE EXPERIENCES

21. LET US HELP
YOU BEGIN YOUR
STEP INTO THIS
NEW DIMENSION
DESIGN FOR IMMERSIVE EXPERIENCES

22. WE ARE PUNCHCUT,
AND WE DESIGN FOR THE
FUTURE OF EVERYTHING.

23. SPARK
SESSIONS
Short, targeted sessions and
workshops that provide the initial
inspiration and vision needed to
jumpstart your innovation process.
• VR Readiness Sessions 2d
• Immersive UX Workshops 2d
• Rapid UX Audit Sprints 1wk
FOCUSED
PROJECTS
Focused, project engagements
dedicated to envision and realize a
new product or service when you
need outside vision and expertise.
• Immersive User Research Studies
• Immersive UX Strategy Engagement
• Immersive UI Product Design
We offer variety of engagement models
to move you into the immersive future.
OPEN
SUPPORT
Open, flexible team support that
provides ongoing design leadership
and support services to augment
and scale internal team capacity.
• Flex Team Open Support
• UX Advisory Counsel
DESIGN FOR IMMERSIVE EXPERIENCES

24. Spark Sessions
Immersive Spaces
• Learn the current industry
landscape
• Gain experience with
Immersive Technology (VR, etc.)
• Learn fundamentals of
UX for Immersion/VR
• Understand where
immersive media fits
into your user’s journey
• Outline a strategy
for next steps

25. Focused Projects
Immersive Spaces
• Develop a detailed strategy and
roadmap for the future of your
business in immersive spaces
• Detailed design for new VR
experiences or physical spaces
• Create a vision for your current
services in VR and AR
• User testing and research
on current and future
immersive projects

26. Open Support
Immersive Spaces
• User experience leadership
touch points and guidance
• UX and interaction
recommendations
• Flexible design support
• Team extension for
current initiatives

27.
LET’S TALK
Punchcut is a design and innovation company that
specializes in future experience transformation. We provide
design acceleration services to spark future insight, power
product creation and fuel team growth for our partners.
We offer a range of flexible engagement models from
targeted innovation Spark Sessions, to focused
full-service projects, and flexible open support. We
would be happy to discuss how we can bring design
value and impact to your business.
+1 415.445.8855 | business@punchcut.com | www.punchcut.com
© 2017 Punchcut // All rights reserved.