Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

World Transformation: The Secret Agenda of Product Design

43 views

Published on

R.C. Woodmass
Crescendo

Overview
The reports are in: how we relate to technology directly affects how we relate to other humans, to our environments, and to ourselves. Are we headed for a technological dystopia, where robots are in charge and empathy is just a word for the history books? Not necessarily! Learn how the interfaces we interact with can teach us how to be better communicators, increase our understanding of each other, and how product design might be the key to building a positive future for all.

Objective
Directly address fear and skepticism about technology, inspiring all who design and build tech to think more empathetically when building UX and UI.

Target Audience
Product designers, HR specialists, and anyone skeptical about technology

Three Things Audience Members Will Learn
How to create user interfaces that are flexible enough to include everyone, even if they can’t keep up with all the different identities and new labels that people are using
What is conversation design, and how it has the power to teach people how to communicate
How AI has the potential to be more inclusive than previous data analysis systems, if we leverage its weaknesses to the human advantage

Published in: Technology
  • Be the first to comment

  • Be the first to like this

World Transformation: The Secret Agenda of Product Design

  1. 1. W O R L D T R A N S F O R M AT I O N T H E S E C R E T A G E N D A O F P R O D U C T D E S I G N R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  2. 2. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  3. 3. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  4. 4. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  5. 5. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  6. 6. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  7. 7. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  8. 8. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  9. 9. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  10. 10. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  11. 11. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S STEEP LEARNING CURVE LOOKING AT OUR PHONES TOO MUCH FAKE NEWS DEATH THREATS ON TWITTER PRIVACY CONCERNS LOSING OUR JOBS TO ROBOTS NOTIFICATIONS DOMINATING OUR TIME ANTI-SOCIAL TENDENCIES FASCISM / RADICALIZATION INCREASING WEALTH GAP BLACK BOX EFFECTS OF EXTENDED TECH USE ON OUR BODIES DEGRADING MEMORY BIAS ADDICTION ECHO CHAMBERS LANGUAGE POLICING CALLOUT/CANCEL CULTURE DISPOSABILITY CULTURE F E A R
  12. 12. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Sean Parker, Early Facebook Investor:
  13. 13. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Sean Parker, Early Facebook Investor:
  14. 14. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Source: http://balayoga.com/self-love/ EFFECTIVE MEMORY RELAXATION USING INCLUSIVE LANGUAGE MINDFULNESS INTENTIONAL TECHNOLOGY HABITS INTUITIVE USER EXPERIENCE JOB SECURITY RELATIONSHIPS WITH LIVING THINGS EQUAL ACCESS TRANSPARENCY CREDIBILITY OF SOURCES LOOK UP FROM OUR PHONES AI TO HELP HUMANS LIVE AND WORK BETTER DEMOCRACY RESONANCE RELIABLE DATA PRIVACY LAW RESOURCE SHARING ART PHYSICAL CONNECTION WITH THE WORLD WELL-BEING E M P A T H Y
  15. 15. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  16. 16. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Every time a user interacts with your design, their behaviour is impacted.
  17. 17. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  18. 18. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S I M A G I N A T I O N J O U R N A L O F N E U R O P H Y S I O L O G Y , 2 0 1 4 H T T P S : / / W W W . P H Y S I O L O G Y . O R G / D O I / F U L L / 1 0 . 1 1 5 2 / J N . 0 0 3 8 6 . 2 0 1 4
  19. 19. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S I M A G I N A T I O N J O U R N A L O F N E U R O P H Y S I O L O G Y , 2 0 1 4 H T T P S : / / W W W . P H Y S I O L O G Y . O R G / D O I / F U L L / 1 0 . 1 1 5 2 / J N . 0 0 3 8 6 . 2 0 1 4
  20. 20. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  21. 21. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S R E S O N A N C E
  22. 22. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  23. 23. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S C L O S E Y O U R E Y E S A N D L I S T E N .
  24. 24. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  25. 25. A S T H E Q U E E N O F T H E N I G H T I N T H E M A G I C F L U T E , M O N T R E A L , Q C
  26. 26. A S C E L I A I N T H E C A N A D I A N P R E M I E R E O F J O H N M U S T O ’ S V O L P O N E
  27. 27. A S C L O M I R I I N H A N D E L ’ S I M E N E O
  28. 28. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  29. 29. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S I N T E R D I S C I P L I N A R Y H I G H L Y C O L L A B O R A T I V E R E C R E A T I O N O F H U M A N E X P E R I E N C E R E L I E S O N I N F R A S T R U C T U R E P R O D U C T D E S I G N O P E R A M U S T A P P E A R E F F O R T L E S S
  30. 30. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  31. 31. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S “… lend your ears to music, open your eyes to painting, and … stop thinking! Just ask yourself whether the work has enabled you to ‘walk about’ into a hitherto unknown world. If the answer is yes, what more do you want?”  ― Wassily Kandinsky, Concerning the Spiritual in Art
  32. 32. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  33. 33. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  34. 34. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  35. 35. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S E X P E C T G O O D N E S S
  36. 36. P Y G M A L I O N A N D G A L A T E A J E A N - L É O N G É R Ô M E P Y G M A L I O N E F F E C T 1 9 7 9 L E N O R E J A C O B S O N & R O B E R T R O S E N T H A L
  37. 37. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  38. 38. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S B U I L D F O R C O M P L E X I T Y
  39. 39. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  40. 40. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  41. 41. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  42. 42. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S 392 ethnicities 17 genders 40 sets of pronouns
  43. 43. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S
  44. 44. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S H E L P F U L P R O D U C T S B U I L D T R U S T
  45. 45. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Only ask what you need to know.
 Always encrypt personal information of all kinds (even if it’s not strictly PII). Never deduce identity labels nonconsensually.
 Allow users to self-identify, or abstain, and still have access to the product.
 *Keep in mind that data you are collecting will likely end up as part of a dataset, even if it is proprietary.

  46. 46. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Only ask what you need to know.
 Always encrypt personal information of all kinds (even if it’s not strictly PII). Never deduce identity labels nonconsensually.
 Allow users to self-identify, or abstain, and still have access to the product.
 *Keep in mind that data you are collecting will likely end up as part of a dataset, even if it is proprietary.
 U I D A T A C O L L E C T I O N C O D E O F C O N D U C T
  47. 47. R C W O O D M A S S ( T H E Y / T H E M ) ▾ P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O ▾ @ R W O O D M A S S Source: http://balayoga.com/self-love/ EFFECTIVE MEMORY RELAXATION USING INCLUSIVE LANGUAGE MINDFULNESS INTENTIONAL TECHNOLOGY HABITS INTUITIVE USER EXPERIENCE JOB SECURITY RELATIONSHIPS WITH LIVING THINGS EQUAL ACCESS TRANSPARENCY CREDIBILITY OF SOURCES LOOK UP FROM OUR PHONES AI TO HELP HUMANS LIVE AND WORK BETTER DEMOCRACY RESONANCE RELIABLE DATA PRIVACY LAW RESOURCE SHARING ART PHYSICAL CONNECTION WITH THE WORLD WELL-BEING Product people can transform the world by doing better.
  48. 48. T H A N K - Y O U ! R C W O O D M A S S ( T H E Y / T H E M ) P R O D U C T D E S I G N E R , G E T C R E S C E N D O . C O @ R W O O D M A S S

×