Complete guide on how to start hat business (1)

Complete Guide on How to Start Hat
Business
www.brushyourideas.com/

● Printing Business Guide
● Hiral Thaker
●
● Share
February 8 2021
Remember the last time you wore a hat and went out was? Please think before
COVID hit us. Be it wearing those beautiful beaches or in the city while exploring
a new city. Hats have always been one of the favorite accessories of people. For
some people, the craze is so much that they prefer having a collection of it.
This craze and love of hats have helped many brands to come out with exclusive
designs and whole segments of hats. Additionally, it even helped many people to
start up with their own hats business or introduce a brand new collection of hats
in their existing eCommerce website.
Talking about the eCommerce business, we all know how much people have
shopped online during the pandemic. According to research done by Statista,
over 2.14 billion people are expected to purchase products online. It shows the
number of people shopping online and the market growth eCommerce holds.

In the long term, eCommerce is here to stay, giving people the opportunity to
start with many options to sell their products. One of which is to sell hats online.
Many existing businesses are starting new collections of hats along with other
things, whereas some are setting it up from scratch.
A quick outline of entire guide:
● Things to Consider while you Sell Hats Online
● Decide your Printing Methods
● Sourcing Your Hats
● The Success Mantra for These Websites
● Marketing Strategies
If you are here to know how to start hat business, let’s get started.
In the post COVID era, travel and tourism are boosting, leading to more people
purchasing hats and other items. Let’s start with how to sell custom hats step by
step.
Request Consultation

Things to Consider while you Sell Hats Online
Decide Budget
Budget is the most important and crucial thing when you start selling hats. The
more defined and clear you are with budget planning, the more it will help you.
Planning budget helps you decide and set certain goals for the next quarter,
invest when and where needed, give you clarity on which product needs more
attention, and more. It even helps get the right investors and gives a clear
direction to existing investors about your next moves.
Define Target Audience

Clearly defining your target audience is necessary. There are two ways you
can sell hats, either by B2B or B2C. Depending on your business model, you
can decide which target audience you are planning to target.
In the B2C section, you can target end customers directly. You can
understand their requirements, study market trends, and try to fulfill their
needs. Another thing is B2C helps you to create your portfolio, which later
helps you to target B2B.
On the other hand, if you plan to get bulk orders and want to target other
businesses, B2B is a go-to option for you. Other businesses will help you to get
bulk orders for their customers. Additionally, you can even go one step further
and serve your customers custom hats. This will help you to connect with them
emotionally and serve them right.
Select the Correct Technology

This is the crucial step as there are many technologies available in the industry,
making it difficult to choose the best one. We can completely understand this
dilemma. And to help you select one, let’s discuss some of them in brief.
Magento
It is the most preferred platform by companies when planning to create
eCommerce websites. Magento is very popular because of its scalability, SEO
friendly-ness, easy to integrate and customize eStores. Because of its
open-source nature, it becomes easy for developers to customize and get
support from other developers. It is the best solution when planning to upscale
your eStore.
At the core, Magento is one of the strongest platforms when it comes to
eCommerce. Looking at the demand for it, we have enriched our Magento product
design tool. And results are worth trying for. Today most of our clients’ websites
are scaled by the power of Magento and our product designer tool.
How can we help you?

Our Magento based Product Designer tool is developed keeping in mind all the
complexities printing businesses were facing. Our mobile-first approach made it
simpler for customers to create their own designs. It supports the latest Magento
2 version, so you don’t need to worry about integration difficulties. You need to
purchase, integrate with the website, do needful configuration, and voila, you are
ready to use the tool.
To make the web to print flawless, you can simply download it, make changes if
needed, and send it for printing. These files are available in PDF, JPG, and PNG
formats. In a few hours, you can sell custom hats once the extension integrates
with your eStore. If this doesn’t suffice your need and you still need more
features, we can help you with that too.
Live Demo
Shopify
Shopify makes your eStore run in hours because of the ease it provides to
developers. Developers and businesses prefer it because of its ease to customize

and integrate third-party tools. The intuitive designs, themes, customer supports,
hosting, maintenance, and security services make it stand out.
The only drawback it has is the lack of options to customize your website fully.
Despite this most, of the companies power-up their websites using Shopify.
The recent rush by the website developers towards Shopify inspired us to have a
scalable and ready-to-integrate design tool for Shopify users. Our Shopify
Product design tool is easy to integrate on Shopify websites. Many of our Shopify
customers have integrated our tool into their website and provide a better
customer experience.
Using our Shopify based product designer tool, you can make your eStore stand
out. Simply integrate with your website, make needed configurations like; adding
price, products, define product design area, and more. In a while, all these
changes will reflect on your product page, and it is ready to go live.
Live Demo
WooCommerce

Its open-source nature makes it everyone’s favorite. It is easy to get support from
other developers because of its large community support. Additionally, its
open-source nature makes it easy for people to customize and integrate
third-party tools.
Talking about cons, if you plan to integrate third-party tools, then it needs
additional charges. In many cases, attaching plugins also make your website
slow, and it takes time to load.
Live Demo
Each of these platforms is one of a kind in its own ways. Apart from these, our
product design tool supports other coding languages such as PHP, Prestashop,
Opencart, Dot.Net, and more. Each of them is helpful to start your eStore. But, the
problem arises while customizing. Not all of them will be as easy as Magento to
customize, configure and integrate.
This can often leave you confused, considering the budget, usability, and a
number of other things that demand your careful consideration.

Having served in the industry for decades, we have helped many businesses sell
a wide range of custom products. Our experts have served in the industry for
years and help our clients from scratch to set up their eStore.
We have helped a number of start-ups on how to start hat business. We
recommend you seek an active consultation with one of our experts for
technology platform selection.
Request Technical Consultation
Decide your Printing Methods
There are multiple ways to print various designs while selling hats. Each of them
brings their uniqueness to the table. Below are the two most popular types of
printing methods useful. Let’s see them in brief.
Screen Printing
Screen printing is also known as serigraphy or silkscreen printing. It is a popular
method used for a wide range of printing industries. It presses ink through a

stenciled mesh screen and creates printed designs. Fabric and paper are mostly
used surfaces, but using specialized ink can print wood, metal, plastic, or glass.
This method involves creating a stencil on a mesh screen and pushing ink tan to
imprint your design on the surface.
Why is screen printing preferred?
One of the major reasons is because it produces vivid colors even on dark
surfaces. The ink or paint also depends on the layers on the surface of the fabric
or paper; this results in good quality print.
● Advantages
- Cost-effective for large quantities
- Easy to print on special garments
- Long-lasting and durable quantities
● Disadvantages
- Not a feasible solution for small orders
- Not environmentally friendly
- Needs more investment due to the use of multiple colors
Heat Transfer Vinyl

Heat transfer is a printing method used for applying special vinyl to garments via
heat press. This can be applied as a single layer or through a complex design
process.
It can be useful to print designs on surfaces where the usual methods cannot
reach, for instance, a hat. They are a go-to solution for many printers because it
produces high-quality results on any fabric. You can choose from a wide range of
colors, numbering, or lettering and print them via a digital vinyl plotter.
Following are certain things to be considered when working with heat transfer
vinyl
● Garments like combed cotton and polyester are best suited for vinyl heat
transfer
● Not a goto solution when it comes to bulk orders due to more labor efforts
● Limitation in color choices
● Need utmost care while washing garments
● Designs should be in vector format
● The go-to solution for sports and uniform teams
Sourcing Your Hats

This should be the main part of your selling hats business plan. The question is
how and from where you will get hats? Multiple suppliers sell hats online that sell
their products in bulk and serve B2B solely. Research such suppliers and reach
out to them.
You can tie up your business with these vendors and get ready-made hats for
your business. Furthermore, using the product designer tool, you can create
custom designs and sell your products.
You can give them orders of hats according to market trends and your
customers’ demand. This helps them as well as give you more clarity on how to
sell hats online. Additionally, you can even sell custom hats online and reach out
to more customers.
The Success Mantra for These Websites…
Many companies are providing a wide range of collections of hats. Let’s look at
some of these companies and see what they are doing and how they work.
Hats.com

They provide high-quality hats from their customers’ favorite designer
brands. They are a go-to solution for purchasing hats in bulk order, like
sports events or any social gathering. Additionally, they even provide free
shipping on orders above $75. They can also help customers buy hats which
are not in their collection.

Hatstore
Started in 2011, they have developed rapidly in the headgear sector. Today
they provide various types of hats in more than 5000 products. Additionally,
they even have their webs shops in various other countries like Finland,
Germany, Denmark, Sweden, and Norway. Since its inception, they aim to
provide world-class services to their customers and options to choose from.
HatsUnlimited
It was founded in 1994 and since then has never failed to serve its
customers. They provide only high-quality headgear items to their
customers. They are known for selling hats in various designs, shapes,

sizes, and colors. Moving ahead with an aim to provide better customer
service, they provide free shipping to their customers on orders above $75.

Lids.ca
Lids are champions when it comes to having a sports hat. Along with a wide
range of clothing, they also provide products for sports enthusiasts, be it,
adults or children, at a reasonable cost.
Village Hat Shop
Village hat shops started in the US; they provide hats in a wide range, from
sports or fashionable hats to cowboy hats. They even provide a good
amount of discount to customers like free shipping and various coupon
codes. Additionally, if you are someone who doesn't know which type of hat
to choose, then you can even talk with their experts.

Study these different examples in more detail if you wish to and then decide
which type of services you aim to provide. Depending on your customers’ needs
and market trends, decide your services to sell hats. At the initial level, you need
to try out different marketing strategies to get customers. But, once you have a
stable amount of customers, then you can start with additional services.
Talking about marketing strategies, let's see it in more detail.
Marketing Strategies
Marketing your business is one of the essential things and one of the most
important ways to increase your business’s ROI. There are various ways you can
carry out different marketing strategies for selling hats.
Some of the common ways to sell hat are; Digital marketing, Influencer
marketing, social media marketing, email and blog marketing, discounts on
various products, etc.
Each of them is important for your business’s growth, but they need to be in
a flow. Starting with digital marketing, if you plan to make your website stand

out from the crowd on Google, then this is for you. There are two ways SEO
and PPC. If you want instant results on various search engines, then prefer
PPC. Whereas, with SEO, you will organically rank various search engines in
a few months. Additionally, content quality too plays a vital role in ranking.

Influencer marketing is a new way of marketing. If your target audience is GenZ or
millennials, then you can try this out. Thanks to various social media platforms,
today we are having thousands of influencers. Reach out to them, explain your
product and company, and you can sign them up. They will market your products
to their followers on their social media accounts and increase your sales.
Social media marketing has become a basic and necessary part of businesses.
Create your business accounts and get customers from there. To study your
customers’ requirements, various social media platforms provide insights into
your followers’ country, age, interests, and more. These tools help businesses to
understand their followers better and provide them with better services. Email
and blog marketing works wonders for your business. Create quality content,
share your knowledge and expertise in the field, and help you get customers. In
many cases, quality content helps businesses to rank on search engines and get
leads.
At the initial stage, you can even provide your customers with various discounts
on products. You can even add conditions like free shipping above a certain
amount, coupon codes, start membership options, and more. All these things will
help your business to attract more customers and sell better products.

Depending on your business model, decide which method you want to start using
and then move forward. If you are still confused and want to know which of them
will work for you, you can reach out to our marketing experts. We have helped
many clients increase their sales with various marketing strategies.
Request Marketing Consultation
Conclusion
Starting any business is difficult initially. And selling custom hats is no different.
There is a lot of scope of selling hats in the market; rather, you are planning to
exclusively sell hats or start a new collection to sell custom hats.
Follow these steps and start selling hats. The craze among customers and your
services will not let you fail. Going further, you can even provide your customers
with expert help and guide them in choosing the right hat.
If you are still confused and need guidance, then Brush your Ideas will be the
right place for you. We have helped many customers for decades, from setting up

their eStores to guiding at every level. Also, it helped them understand how
customizing is the new way to sell out. Get in touch with our experts, and we will
guide you through how to start hat business.
Request Consultation
All product and company names are trademarks™, registered® or copyright©
trademarks of their respective holders. Use of them does not imply any affiliation
with or endorsement by them.

Complete guide on how to start hat business (1)

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