As designers the most important question we can ask ourselves is "why?" Asking why helps us to understand our purpose and a clear purpose ensures that we know our own value and our contributions are meaningful. Design with purpose.
21. Story is a tool for articulating a why. It is a
format that we have evolved to understand.
Stories are a vessel for our empathy. They
allow us to share emotion.
25. Technology is a glittering lure but there is
the rare occasion when the public can be
engaged on a level beyond flash. If they
have a sentimental bond with the product.
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