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Design With Purpose

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As designers the most important question we can ask ourselves is "why?" Asking why helps us to understand our purpose and a clear purpose ensures that we know our own value and our contributions are meaningful. Design with purpose.

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Design With Purpose

  1. 1. Design with Purpose
  2. 2. Hi there! !
  3. 3. Purpose Starts with Why 1
  4. 4. www.startwithwhy.com
  5. 5. WHY HOW WHAT The Golden Circle
  6. 6. WHY HOW WHAT The Golden Circle
  7. 7. WHY HOW WHAT The Golden Circle
  8. 8. WHY HOW WHAT The Golden Circle
  9. 9. WHY HOW WHAT The Golden Circle
  10. 10. WHY HOW WHAT The Golden Circle
  11. 11. Limbic BrainNeocortex The Golden Circle WHY HOW WHAT
  12. 12. WHY HOW WHAT Neocortex Language Numbers Facts & Figures The Golden Circle Limbic Brain
  13. 13. WHY HOW WHAT Limbic Brain Feelings Behavior Decisions Neocortex Language Numbers Facts & Figures The Golden Circle
  14. 14. WHY HOW WHAT The Golden Circle
  15. 15. WHY HOW WHAT The Golden Circle
  16. 16. People don’t buy what you do they buy why you do it Simon Sinek People don’t buy what you do they buy why you it “ ” Simon Sinek
  17. 17. Purpose is a Story 2
  18. 18. Character
  19. 19. Conflict
  20. 20. Resolution
  21. 21. Story is a tool for articulating a why. It is a format that we have evolved to understand. Stories are a vessel for our empathy. They allow us to share emotion.
  22. 22. Technology is a glittering lure but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product. “ ”
  23. 23. Purpose Creates Meaning 3
  24. 24. 2005 Photography
  25. 25. 2005 Graphic Design
  26. 26. 2008 Brand Design
  27. 27. 2010 Web Design
  28. 28. 2012 Product Design
  29. 29. 2016 Company Retreat
  30. 30. To nurture a community that architects and engineers technologically innovative products that positively impact the world “ ” Yeti’s Purpose
  31. 31. Start with Why 
 End with What
  32. 32. Start with Why Tell your Story Create Meaning 1 2 3
  33. 33. Design with Purpose
  34. 34. @house_geoff house.g@gmail.com Thanks! ✌
  • lukasz.majewski

    Jun. 21, 2017

As designers the most important question we can ask ourselves is "why?" Asking why helps us to understand our purpose and a clear purpose ensures that we know our own value and our contributions are meaningful. Design with purpose.

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