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Design Sprint - Day 1

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This 3 Day Design Sprint was delivered to teenagers between the ages of 13 -18 to teach them how to quickly test ideas without writing a line of code. It has been adapted from Tom Lombardo's course from Fresh Tiled Soil.

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Design Sprint - Day 1

  1. 1. 3 Day Design Sprint August 7th - 9th Andy Ayim Dave Atkinson Twitter: @Andyshvc Twitter: @DaveMAtkinson DAY 1
  2. 2. Before we begin…….
  3. 3. Who is this?
  4. 4. Day 1 Schedule: Understand Welcome & Introductions Overview of the Process Icebreaker Design Sprint rules Sprint Challenge The Challenge Pitch Statement Interview an Expert Assumptions Assumption Storming Prioritisation Problem Statements Defining Problems Challenge: User Personas Daily Review
  5. 5. Where it all began
  6. 6. What is a Design Sprint? A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT PROBLEM SOLVING FRAMEWORK
  7. 7. Cost-effective testing of your ideas to avoid building something nobody wants “ ”Andy & Dave’s definition
  8. 8. ….Avoid this
  9. 9. Typical 5 Day Sprint
  10. 10. 3 Day Sprint Day 1 Day 2 Day 3 Welcome Understand Problem Statement(s) Job Stories Six Up Sketch Prototype Validate Wrap Up
  11. 11. Challenge 1 HIGH FIVE EVERYONE IN THE ROOM In 60 seconds
  12. 12. Challenge 2 MAKE EVERYONE HAPPY In 60 seconds
  13. 13. What is your favourite app? What is your favourite hobby?
  14. 14. “A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.” A) B) C) The Art of The Pitch
  15. 15. “A digital music service that gives you access to millions of songs.” A) B) C) The Art of The Pitch
  16. 16. Pitch Statement 1. Describe the Product 2. What problem does it solve? 3. Who does it solve it for?
  17. 17. 5 Tips on Interviewing Users 1. Keep it simple (language) 2. Open and not leading questions 3. Get users to speak through what they are doing/ feeling/ seeing and thinking 4. Active listening: repeat and summarise back 5. Probe on clues and pauses
  18. 18. Good vs Bad Questions Did you like the login screen? Think aloud and tell me what you think about the login screen?
  19. 19. Good vs Bad Questions How do you commute to work? Do you drive a car to get to work?
  20. 20. Good vs Bad Questions How angry do you get when the app crashes? Can you tell me a time when the app crashed? How did you feel?
  21. 21. Minimise Bias Questions ● Bad: How did you like the login screen? ● Good: Think aloud and tell me what you think about the login screen? ● Bad: Would you take a no interest loan if I offered one? ● Good: What challenges are you facing with growing your business? ● Bad: Do you drive a car to work? ● Good: How do you commute to work? ● Bad: Does this icon look like a ‘Payments’ button? ● Good: Can you talk me through what you see (top to bottom)? ● Bad: How angry do you usually feel when an online transaction fails to go through successfully? ● Good: Recall a time when an online transaction failed to go through successfully. What did you think or feel?
  22. 22. Interview with the Experts Learn more about the hobby!
  23. 23. Connect the 9 dots. With 4 or less straight lines. Do NOT lift your pen.
  24. 24. Assumptions = What you THINK you know
  25. 25. List Your Assumptions
  26. 26. List Your Assumptions
  27. 27. Problem Statement A problem statement is a challenge that has business value for a persona
  28. 28. Problem Statement A problem statement is a challenge that has business value for a persona WHY WHO WHAT
  29. 29. Problem Statement: Example Andy struggles to play football on grass because he has no boots WHYWHO WHAT
  30. 30. Problem Statement: Your Turn
  31. 31. Perspective
  32. 32. Reframe
  33. 33. Think Like a Detective.
  34. 34. CHALLENGE
  35. 35. Day 1 Challenge: Lightweight User Personas Can you agree as a team at least 2 personas for your product? Must include: ● Draw the face of the user ● Context of the situation they would be in when they face your problem statement ● Users needs/ wants or frustrations ● Name, age, gender ● Ideal experience ● Key questions they may ask…….
  36. 36. 3 Day Sprint Day 1 Day 2 Day 3 Welcome Understand Problem Statement(s) Job Stories Six Up Sketch Prototype Validate Wrap Up
  37. 37. Congrats on the first day! How is everyone?

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