This document discusses design thinking principles for simplifying IT experiences in the cloud. It outlines 6 design principles: just enough, reusable logic, any device, fierce reduction, meaningful journey, and progressive disclosure. Each principle is then explained in more detail across multiple pages. The document also discusses how to apply these principles through a design process that includes discovery, design, development, and delivery.

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Ian H Smith
Chairman and Director
Being Guided
ian.smith@beingguided.com
+44 7785 264 957
In the Cloud

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What is Design Thinking?
The transformation of
existing conditions into
preferred ones.
Herbert Simon
The Sciences of the Artificial (1969)
“
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What is Design Thinking … in the Cloud?
The simplification of IT.

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Is this your IT user experience?

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Software firms can learn from Web designers.

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Generation Y are your decision-makers now.
And they will not put up with a bad user experience.

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6 Design Principles
#1. Just Enough
#2. Reusable Logic
#3. Any Device
#4. Fierce Reduction
#5. Meaningful Journey
#6. Progressive Disclosure

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#1. Just Enough
In pursuit of a simpler, more user-friendly IT, retaining legacy software and surround it with new apps
can seem like a safer bet, and sometimes, it might be the right decision to sweat more from existing
IT assets. However, when you look at Design Principle #2, you may find that existing IT systems are
way over-engineered, and deceptively expensive to maintain.

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#2. Reusable Logic
In the cloud today, you have Platform-as-a-Service (PaaS) and mobile Backend-as-a-Service (mBaaS)
as powerful examples of prebuilt business logic that can eliminate 80% or more of the underlying IT
infrastructure you need to create and run next generation enterprise and mobile apps.

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#3. Any Device
Creating enterprise or consumer cloud apps that work with any PC, tablet or smartphone device. This
means embracing Responsive Web Design (RWD) and in the future, with the emergence of the Internet
of Things, this will extend to many other devices, including sensors and wearables.

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#4. Fierce Reduction
Fierce Reduction starts with the user experience as the Meaningful Journey through the Workflow and
Forms for a particular app. This is where eliminating all unnecessary elements also relates to applying
the principles of Meaningful Journey and Progressive Disclosure.

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#5. Meaningful Journey
By defining users as a set of roles and in turn, thinking of software as an expression of a process,
each process features a set of tasks, where the enterprise or consumer cloud app must guide the user
through a Meaningful Journey to complete a set of tasks.

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#6. Progressive Disclosure
This is a well-established interaction design technique especially important to enabling Fierce
Reduction in the pursuit of simplifying enterprise and consumer cloud apps. As in Web design,
Progressive Disclosure is all about sequencing actions within each screen: enabling software to
intuitively work the way people think and work - and avoiding cognitive overload.

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Simplifying a Complex Process
Forms WorkflowPeople
mmm

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Remember: #6. Progressive Disclosure
Avoid Cognitive Overload!
In Each Screen View – Just Enough – Relevant to Each User Persona or Role

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Simplifying a Complex Process
Form 1
Form n
In Parallel, In Sequence
G G G G G G
Above Organisational Boundaries

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IT silos are a curse in the digital enterprise!
We need the vertical to go horizontal in IT: enabling end-to-end processes.
The cloud is the only way to go – above a single organisational boundary.

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Form n Any Device

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Tablet-first User Experience Design.
Touch, tap, pinch, swipe … not just mouse clicks.
Think tablet and smartphone as the most important user devices.

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Creating the Solution
Discover Design Develop Deliver

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Creating the Solution
Discover
Optimising Form Design

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Creating the Solution
Discover
Optimising Workflow

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Creating the Solution
Design
Meaningful Journey
Progressive Disclosure

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Creating the Solution
Design
Iterative Process
Agile Method
mmm
Research
Prototype
Test
User Experience (UX) Design

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Design Method: User Experience Design.

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Design Method
1. Process Leaning and Optimisation
2. Goals and User Persona Profiling
3. Object Modelling and Selection
4. Wireframes and Visuals
5. Prototyping
6. User Testing
7. Manufacturing
ERP
CRM
SRP
PSA
Touch

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Process Leaning and Optimisation
A trade-off between number of screens
and amount of process or task steps.

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Goals and User Persona Profiling
Next Experience
Looking For
Motivation
Last Experience
Not Looking For
Demotivation

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Object Modelling and Selection
Prebuilt Business Logic
.JS Widgets and Components
Reusable Frameworks and Blueprints
ERP
CRM
SRP
PSA
Touch

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Wireframes and Visuals

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Prototyping

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User Testing

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Manufacturing
Agile Method
Research
Prototype
Test
Low Code
No Code

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Rethink, Don’t Shrink
Responsive Web Design (RWD)
Screen Real Estate v. Cognitive Overload!
Meaningful Journey
Progressive Disclosure
Lean, but Engaging and Relevant!

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Diverse Talent
Back-End Developers
Business Analysts
Data Scientists
Ergonomists
Front-End Developers
Graphic Designers
Interaction Designers
Project Managers
Psychologists
Statisticians
Technical Architects

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Technology Enablers
Platform
Back-end Business Logic
Works in the Serverside
No Code Visual Development
Microsoft C# Code
Front-end Business Logic
Works in the Clientside (Browser)
Low Code Visual Development
JavaScript Code

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Technology Enablers
Develop Deliver