User experience (UX) encompasses the overall experience when designing software, focusing on emotional engagement, branding, and visual design to ensure ease of use and enjoyment. It consists of three main disciplines: interaction design, visual design, and kinetic design, all of which must work together to create a successful UX. The document emphasizes that effective UX design requires collaboration among these disciplines to bring products to life for users.

1. What is UX?
Defining User Experience
Curt Collinsworth v3.0

2. User Experience (UX)
Is the umbrella term for the totality of the experience created
when designing software (desktop, mobile, web).
When done well, it includes emotion, how the software “feels”,
branding, visual design, and quick and easy ways for user to
complete tasks. The overall use and enjoyment is the UX.
UX

3. UX has deep roots in physical product design, although lately
is has become more synonymous with digital experiences.
We should not forget: we are still designing products for
PEOPLE to use and interact with. Just because the tools are
different doesn’t mean the audience changes.
UX

4. User Experience (UX) Design is the
sum of 3 main sub-disciplines
interaction
design
UX
kinetic visual
design design

5. But UX is the umbrella they all live under. You need all three
working together to create a great experience.
UX
interaction
design
kinetic visual
design design

6. interaction
design
Interaction Designers (IxD)
focus on how things work.
The structure, flow, and the
tasks that need to be
accomplished to make the
software function at its best.

7. visual
design
Digital Visual Designers (VxD)
need to understand interaction
and brand. More than just
skinning, the digital visual
design needs to inform the
concept and interaction.

8. kinetic
design
Kinetic Design (KxD) can take
many forms: from creating a
linear visual movie to generate
excitement to prototyping in real
technology to prove a concept.
This discipline must make the
work come to life.

9. Great UX = all 3 working together
IxD
UX
KxD VxD

10. Great UX = all 3 working together
as one iterative team.
IxD
UX
KxD VxD

11. It’s pretty easy. really.
IxD
UX
KxD VxD

12. It’s pretty easy. really.
the bones, structure, how users can
easily complete tasks
IxD
UX
KxD VxD

13. It’s pretty easy. really.
the bones, structure, how users can
easily complete tasks
IxD
UX
KxD VxD
the DNA (not just the skin), brand,
emotion, look and feel, personality

14. It’s pretty easy. really.
the bones, structure, how users can
easily complete tasks
IxD
UX
KxD VxD
the soul, breathes life into the design: through
technology, movement, and emotion
the DNA (not just the skin), brand,
emotion, look and feel, personality

15. what they make.
IxD
UX
KxD VxD

16. heuristic analysis, research, personas, user
what they make. journeys, wireframes, UX guidelines and specs
IxD
UX
KxD VxD

17. heuristic analysis, research, personas, user
what they make. journeys, wireframes, UX guidelines and specs
IxD
UX
KxD VxD
brand analysis and definition, refine wires into comps,
screen and component design, style guides

18. heuristic analysis, research, personas, user
what they make. journeys, wireframes, UX guidelines and specs
IxD
UX
KxD VxD
motion studies, vision videos, prototypes (with
throw-away and real tech), even final software
brand analysis and definition, refine wires into comps,
screen and component design, style guides

19. Thanks.