Design Thinking Course by Dharam Mentor --- What drives Dharam in his professional life is practically proving how 'Good Design thinking' translates into 'Good Business' to entrepreneurs, business owners, and startups. He has acquired his master's in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.

1. #dharammentor
Design Thinking Course
Dharam Mentor
Brand Mentor | Author | Educator: Design thinking for Emotional
Innovation | Master’s in Branding, University of the Arts London | Founder
‘Good Design thinking is Good Business’
DAY
2

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Design Thinking Course
Day 1
Empathize—Research Your
Users’ Needs.
Introduction—What is
Design thinking
Ideate—Challenge
Assumptions and Create
Ideas.
Define—State Your Users’
Needs and Problems.
Prototype & Test—Create
and try Your Solutions Out.
Day 3
Day 2
Day 4
Day 5
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations
+ Clustering thoughts
+ Organizing Data on system LATCH
+ Positioning and Semiotic Square
+ Observation Plan & Techniques
+ Interview Plan & Techniques
+ Empathy Mapping
+ Brainstorming Techniques
+ Semiotic Signifier/signified
+ 27 Sutras of Ideation
+ Testing Prototypes Mockup with TG
+ Testing Your Concept/mood with TG

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Empathize—Research Your
Users’ Needs.
Day 2 + Observation Plan & Techniques
+ Interview Plan & Techniques
+ Empathy Mapping Tool

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Recap of the yesterday’s learning

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Recap of the yesterday’s learning
Dharam Mentor
Brand Mentor | Author | Educator: Design thinking for Emotional
Innovation | Master’s in Branding, University of the Arts London |
Founder ‘Good Design thinking is Good Business’

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So What Exactly Is Design Thinking?
1) At its fundamental level, ‘Design thinking’ is a problem-solving method.
2) Furthermore, it’s a ‘deeply human’ and non-linear process
3) One thinks like a ‘designer’ to develop an innovative solution that
addresses people’s needs.
4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.
Thinking Solution
+ =
Problems

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Empathize Ideate
Define Prototype Test
Design thinking Process:
Empathize Ideate
Define Prototype Test
FIVESTAGES
DESIGNTHINKING
PROCESS Iterative Process

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Desirable
Viable
Sustainable
Business
Feasible
implementation
User-centric
Design
Feasible
PROCESS
INNOVATION
FUNCTIONAL
INNOVATION
EMOTIONAL
INNOVATION
Finance &
Manufacturing
Engineering &
Designing
Branding &
Marketing
Design thinking leads to 3 types of Innovations

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Empathize—Research Your
Users’ Needs.
Day 2 + Observation Plan & Techniques
+ Interview Plan & Techniques
+ Empathy Mapping

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Empathize Ideate
Define Prototype Test
FIVESTAGES
DESIGNTHINKING
PROCESS
Design thinking:
Empathise
The Design Thinking process starts by understanding the problem you
are trying to solve. This is achieved through consultation with experts and
engaging in observation, empathy for others’ experiences, and personal
immersion into a physical environment so that your knowledge can be
more thorough.

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What is Empathy research?
Designing with empathy is the first step in design
thinking because it allows us to understand and
share what others feel by putting ourselves into other
people’s shoes. As a result, we can connect on an
emotional level about their problem or circumstance,
which helps to produce successful solutions!

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PLAY VIDEO
What is Empathy research?

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What is research?
Research can be defined as creative and systematic
work undertaken in order to increase our understanding
of a topic or issue. This includes collecting, organizing,
and analyzing information to better understand the
reason behind a topic or issue.

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How do we understand something?
Of course, by asking others, talking to them on the
subject. Interviewing is one of the modes to understand
what the user thinks and feels about a subject.
Moderated
Empathy Interview
What do you like or
dislike?
How does this make
you feel?

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What is research?
1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Research technique: User Experience
Interview

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1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Problems
Solution

17. #dharammentor
1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Problems
Solution

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1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Problems
Solution

19. #dharammentor
1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Problems
Solution

20. #dharammentor
1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Problems
Solution

21. #dharammentor
1) Hard seating surface is not comfortable for
long travel
2) Due to poor suspensions ride is highly bumpy
3) No facility to sleep and travel at night journey
4) Window create a lot of noses
5) No air conditioning further makes a journey
uncomfortable and tiring
Problems
Solution

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Observation techniques AEIOU
A - Activities
E - Environments
I - Interactions
O - Objects
U - Users

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Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

24. #dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

25. #dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

26. #dharammentor
Research: Observation techniques
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

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Example:
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the
office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

28. #dharammentor
SAYS
DOES
THINKS
FEELS
Example: Empathy Mapping
Mr. Zee

29. #dharammentor
SAYS
DOES
THINKS
FEELS
Example: Empathy Mapping
Mr. Zee

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Example:
DOES
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the
office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

31. #dharammentor
SAYS
DOES
THINKS
FEELS
Drinks
coffee every
day
Heavy
smartphone
use
Walk to
work
Example: Empathy Mapping
Mr. Zee

32. #dharammentor
Example:
SAYS
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the
office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

33. #dharammentor
SAYS
DOES
THINKS
FEELS
Wants
convenience
Drinks
coffee every
day
Likes to use
coffee order
App
Heavy
smartphone
use
Enjoys
picking-up
Coffee
Walk to
work
Example: Empathy Mapping
Mr. Zee

34. #dharammentor
Example:
THINKS
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the
office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

35. #dharammentor
SAYS
DOES
THINKS
FEELS
Wants
convenience
Drinks
coffee every
day
Likes to use
coffee order
App
Heavy
smartphone
use
Doesn’t
have time for
long lines
Enjoys
picking-up
Coffee
Walk to
work
caffeine
boost
Example: Empathy Mapping
Mr. Zee

36. #dharammentor
Example:
FEELS
Mr. Zee drinks coffee every day. He gets ready to go to the office at 8 am; usually,
he walks to work and is a heavy smartphone user to carry out his daily tasks. He
likes to have his morning coffee, but he doesn’t get time to prepare or stand in the
crowded cafe long line.
So, he enjoys picking up his coffee from a well-known cafe on the way to the
office.
However, the Cafe is usually crowded in the morning. Hence Mr. Zee uses the App
to book the coffee before reaching the cafe. He finds booking on the App is highly
convenient and overwhelmed by the information technology; he thinks he doesn’t
have the patience like others to wait in the queue for his morning coffee.
Mr. Zee’s main reason to have his morning coffee is to get that caffeine boost of
energy to start his day.

37. #dharammentor
SAYS
DOES
THINKS
FEELS
Wants
convenience
Drinks
coffee every
day
Likes to use
coffee order
App
Heavy
smartphone
use
Doesn’t
have time for
long lines
Impatient
Enjoys
picking-up
Coffee
Walk to
work
caffeine
boost
Overwhelmed
Example: Empathy Mapping
Mr. Zee

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Solution for Mr. Zee

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Thank you