Branding Session_Day2 by Dharam Mentor, University of the Arts LondonDharam Mentor
Recently, I conducted sessions on What is Branding? Types of Branding and Focused on Corporate Branding.
First thinking First, Branding is NOT a logo :) However, a good number of videos on youtube on branding are telling logo creation is branding. God bless them!
Your Brand is literally the complete experience that your prospects and customers have with your business.
Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.
We will help you to identify and match, from customer view, emotional benefits to each customer and segment type.
Are you ready..? Let's get started..!
Connect with us on Facebook
https://www.facebook.com/FawcettGroup.BrandMarketingFolsom
In this presentation, we'll explore key branding strategies to help you define, develop, and effectively implement a strong, cohesive brand that resonates with your target audience.
This thesis examines the process of branding for a new advertising agency called ADcode. It discusses theories of brands and branding, their history and how they are created and managed. The importance and value brands create for customers is explored. A brand strategy is developed for ADcode using research materials to identify the company's marketing strategy and develop its brand strategy into a concrete form. This will create a uniform understanding of what the brand stands for and how it will be communicated, serving as a framework to guide strategic decision making. The thesis aims to help ADcode begin the process of branding to differentiate itself from competition.
The document discusses brands and branding. It defines a brand as a set of associations in people's minds based on ideas that are different, relevant and simple. A brand consists of its mission, vision, promise, positioning, personality, identity and system. The branding process involves developing a point of difference, verifying target market relevancy, determining audience size, establishing a presence in the marketplace, and creating a name. Building a brand also requires developing consistent elements and experiences across all touchpoints.
Here are my responses to the essay questions:
1. Branding is important to a business or company because it allows them to clearly communicate their identity, values, and messaging to their target audience. An established brand builds trust, recognition, and loyalty with customers. It gives a business a competitive advantage and makes them easily identifiable in the marketplace. Strong branding maximizes marketing efforts and can improve ROI.
2. Branding is important to consumers because it allows them to easily identify companies that align with their own needs and preferences. Recognizable brands simplify the customer experience and create a sense of familiarity and comfort. Powerful brands also satisfy customer ego or self-expressive needs. Customers like to align themselves with brands they feel
Discussion 1This week of assigned reading of the course market.docxcharlieppalmer35273
Discussion 1
This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well.
Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good.
References:
Iacobucci, D. (2016). Marketing Management. Cengage Learning.
Discussion 2
In today’s busines.
Branding Session_Day2 by Dharam Mentor, University of the Arts LondonDharam Mentor
Recently, I conducted sessions on What is Branding? Types of Branding and Focused on Corporate Branding.
First thinking First, Branding is NOT a logo :) However, a good number of videos on youtube on branding are telling logo creation is branding. God bless them!
Your Brand is literally the complete experience that your prospects and customers have with your business.
Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.
We will help you to identify and match, from customer view, emotional benefits to each customer and segment type.
Are you ready..? Let's get started..!
Connect with us on Facebook
https://www.facebook.com/FawcettGroup.BrandMarketingFolsom
In this presentation, we'll explore key branding strategies to help you define, develop, and effectively implement a strong, cohesive brand that resonates with your target audience.
This thesis examines the process of branding for a new advertising agency called ADcode. It discusses theories of brands and branding, their history and how they are created and managed. The importance and value brands create for customers is explored. A brand strategy is developed for ADcode using research materials to identify the company's marketing strategy and develop its brand strategy into a concrete form. This will create a uniform understanding of what the brand stands for and how it will be communicated, serving as a framework to guide strategic decision making. The thesis aims to help ADcode begin the process of branding to differentiate itself from competition.
The document discusses brands and branding. It defines a brand as a set of associations in people's minds based on ideas that are different, relevant and simple. A brand consists of its mission, vision, promise, positioning, personality, identity and system. The branding process involves developing a point of difference, verifying target market relevancy, determining audience size, establishing a presence in the marketplace, and creating a name. Building a brand also requires developing consistent elements and experiences across all touchpoints.
Here are my responses to the essay questions:
1. Branding is important to a business or company because it allows them to clearly communicate their identity, values, and messaging to their target audience. An established brand builds trust, recognition, and loyalty with customers. It gives a business a competitive advantage and makes them easily identifiable in the marketplace. Strong branding maximizes marketing efforts and can improve ROI.
2. Branding is important to consumers because it allows them to easily identify companies that align with their own needs and preferences. Recognizable brands simplify the customer experience and create a sense of familiarity and comfort. Powerful brands also satisfy customer ego or self-expressive needs. Customers like to align themselves with brands they feel
Discussion 1This week of assigned reading of the course market.docxcharlieppalmer35273
Discussion 1
This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well.
Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good.
References:
Iacobucci, D. (2016). Marketing Management. Cengage Learning.
Discussion 2
In today’s busines.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
The document provides an overview of brand management concepts including what a brand is, the importance of brands, attributes of strong brands, what brand management is, brand equity, and the strategic brand management process. Specifically:
- A brand is a name, symbol or design that identifies and differentiates the products/services of one seller from other competitors. Brands create promises to customers about product performance.
- Brand management is the process of building, maintaining and improving a brand over time through developing a brand promise and positioning, and maintaining consistency.
- Brand equity refers to the financial and non-financial value added to a product/service by its brand name. It is measured through customer and market-based perspectives.
This document discusses various questions and answers related to brand management. It addresses what a brand is, why brands matter to consumers in terms of risk reduction and quality signaling. It also covers types of consumer risks, sources of brand equity including awareness and image, the purpose of brand mantras, and factors considered in designing effective advertising campaigns. The challenges of brand management are discussed in terms of savvy customers, increased competition and costs. Key steps in the strategic brand management process and elements of building consumer-based brand equity are also summarized.
Many companies attempt internal branding in an ad hoc and unstructured way. Most believe some great quotes, bright decors and greens thrown in makes for internal branding. In this white paper, Browne & Mohan consultants share an approach that can be used to roll out impact making internal branding exercise.
B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work!
This document outlines the branding process used by Carty Design + Media. It is a 5 phase process that includes conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The goal is to establish direction, purpose, and energy for a company's brand. It affects all communications and promises kept to key audiences. An effective corporate branding process conveys the essence and character of a company to determine its viability.
Sk. Saifur Rahman has held several editorial and reporting positions at newspapers and magazines in Bangladesh, including as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past roles include being in charge of the international desk at RTV and a staff reporter at National Television Limited-RTV. He has also worked as a news adviser and fashion editor for different publications.
Sk. Saifur Rahman has held several editorial positions at magazines and newspapers in Bangladesh, including his current role as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past experience includes being in charge of the international desk at RTV television and working as a staff reporter and news adviser at other publications.
A brand identity system provides a unified vision and tools to help build a brand. It describes the visual devices used to represent a company and ensure its image remains cohesive. An identity system includes style guidelines for proper logo usage, typefaces, colors, and layouts. Developing an identity system involves market research, defining the brand's vision and personality, designing the logo, and creating supporting guidelines. The process starts with a design brief outlining the target audience, messaging, and brand values learned from research. Multiple logo concepts are then created and refined digitally before expanding the identity system around the solidified logo.
brandSmith is a Madrid-based consultancy that helps organizations understand and manage their brands strategically. They believe brands become powerful strategic tools when built on solid foundations. brandSmith leads brainstorming sessions to develop brand concepts, then helps deploy them throughout the organization and market. Their approach, called "conceptual branding," goes beyond logos and symbols to define the emotional qualities that make a brand unique. They have worked with companies like Orbea, Dolmar, Ágathos, and Hune to rethink brands, develop new names and identities, and align internal and external branding.
This document provides an overview of branding and brand strategy concepts. It begins with an introduction that defines key branding terms like products, brands, and value propositions. It then discusses what a brand is, noting that a brand is the total experience gained from interacting with an organization, as well as the perceptions held in customers' minds. The document outlines the tangible and intangible elements of brands, using examples to illustrate concepts like functional benefits, emotional benefits, and self-expressive benefits. It emphasizes that an effective brand strategy communicates a brand's value proposition to attract customers and create meaningful relationships.
Brandit The Personal Branding Training Program for the Established Business O...Runa
This document summarizes the 2011 EUWIIN award-winning personal branding program called "brandit". The 3-day program helps participants define their personal brand through workshops focusing on passions, values, strengths and developing a brand statement. It includes a professional photo shoot, optional video recording, and magazine coverage to help promote the participant's personal brand online. Previous programs have been held in Iceland and Malta, with the next program details to be announced. The full package costs 1,197 Euros, or participants can add 790 Euros to receive a personal 1-minute video trailer.
This document provides an overview of branding concepts and strategies. It begins with introductions to brands, their functions, and importance of brand name and logo. The main body discusses key topics like brand value, equity, holistic branding, managing brand equity, branding strategies including brand portfolios and extensions. It also covers brand packaging, service brands, branding in non-profits. The conclusion emphasizes branding beyond marketing and future of branding. Overall, the document presents a comprehensive review of branding fundamentals and best practices.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
The document provides an overview of an Asian branding consultancy called BrandAsian. Some key points:
- BrandAsian helps Asian companies build great brands that define people and emerge as iconic global brands.
- Their methodology focuses on understanding a company's business realities, fueling brands with strong purposes, and using tangible initiatives ("ACTs") and storytelling to transition brands from talking to doing.
- They provide branding services and education seminars across Asia and have a strong regional profile and network of clients in major Asian cities.
This document discusses creating various branding guides for both internal and external audiences. It suggests structures for different types of guides, including:
- A "thinking behind the brand" book explaining branding insights and strategy.
- A "live the brand" book compelling internal staff to embody the brand.
- A guide to producing branded materials covering style, language, assets and applications.
- A document helping staff express the brand through communication.
- A separate language guide detailing different copy styles.
The document provides outlines for each type of guide to organize content and ensure consistency across branding communications.
Branding Strategies: How to Build and Grow Your Brand Rahul Ghorpade
Your brand is your company's identity, and it can determine your success or failure in the market. That's why it's crucial to have a branding strategy that helps you build and grow your brand.
Dive into the art of branding with our insightful presentation. Uncover the strategies that shape exceptional brands, from crafting compelling narratives to fostering customer loyalty. Explore the pivotal role of visual identity, storytelling, and consistency in creating an impactful brand that resonates.
Restartup Brands - Brand Re/start Strategies for Companies and StartupsRestartup
The document outlines Restartup's brand restart strategy, which has three phases over three months. It involves analyzing the current brand image through workshops and research, defining the desired brand identity and goals, and developing a brand positioning strategy and communication messages. The strategy examines a brand's personality, associations, benefits and relationships with customers. It provides an overview of the process, expected timeline, team size and hours required. The goal is to understand the current brand perception and develop a strategic identity and positioning to achieve desired goals and vision.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
The document provides an overview of brand management concepts including what a brand is, the importance of brands, attributes of strong brands, what brand management is, brand equity, and the strategic brand management process. Specifically:
- A brand is a name, symbol or design that identifies and differentiates the products/services of one seller from other competitors. Brands create promises to customers about product performance.
- Brand management is the process of building, maintaining and improving a brand over time through developing a brand promise and positioning, and maintaining consistency.
- Brand equity refers to the financial and non-financial value added to a product/service by its brand name. It is measured through customer and market-based perspectives.
This document discusses various questions and answers related to brand management. It addresses what a brand is, why brands matter to consumers in terms of risk reduction and quality signaling. It also covers types of consumer risks, sources of brand equity including awareness and image, the purpose of brand mantras, and factors considered in designing effective advertising campaigns. The challenges of brand management are discussed in terms of savvy customers, increased competition and costs. Key steps in the strategic brand management process and elements of building consumer-based brand equity are also summarized.
Many companies attempt internal branding in an ad hoc and unstructured way. Most believe some great quotes, bright decors and greens thrown in makes for internal branding. In this white paper, Browne & Mohan consultants share an approach that can be used to roll out impact making internal branding exercise.
B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work!
This document outlines the branding process used by Carty Design + Media. It is a 5 phase process that includes conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The goal is to establish direction, purpose, and energy for a company's brand. It affects all communications and promises kept to key audiences. An effective corporate branding process conveys the essence and character of a company to determine its viability.
Sk. Saifur Rahman has held several editorial and reporting positions at newspapers and magazines in Bangladesh, including as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past roles include being in charge of the international desk at RTV and a staff reporter at National Television Limited-RTV. He has also worked as a news adviser and fashion editor for different publications.
Sk. Saifur Rahman has held several editorial positions at magazines and newspapers in Bangladesh, including his current role as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past experience includes being in charge of the international desk at RTV television and working as a staff reporter and news adviser at other publications.
A brand identity system provides a unified vision and tools to help build a brand. It describes the visual devices used to represent a company and ensure its image remains cohesive. An identity system includes style guidelines for proper logo usage, typefaces, colors, and layouts. Developing an identity system involves market research, defining the brand's vision and personality, designing the logo, and creating supporting guidelines. The process starts with a design brief outlining the target audience, messaging, and brand values learned from research. Multiple logo concepts are then created and refined digitally before expanding the identity system around the solidified logo.
brandSmith is a Madrid-based consultancy that helps organizations understand and manage their brands strategically. They believe brands become powerful strategic tools when built on solid foundations. brandSmith leads brainstorming sessions to develop brand concepts, then helps deploy them throughout the organization and market. Their approach, called "conceptual branding," goes beyond logos and symbols to define the emotional qualities that make a brand unique. They have worked with companies like Orbea, Dolmar, Ágathos, and Hune to rethink brands, develop new names and identities, and align internal and external branding.
This document provides an overview of branding and brand strategy concepts. It begins with an introduction that defines key branding terms like products, brands, and value propositions. It then discusses what a brand is, noting that a brand is the total experience gained from interacting with an organization, as well as the perceptions held in customers' minds. The document outlines the tangible and intangible elements of brands, using examples to illustrate concepts like functional benefits, emotional benefits, and self-expressive benefits. It emphasizes that an effective brand strategy communicates a brand's value proposition to attract customers and create meaningful relationships.
Brandit The Personal Branding Training Program for the Established Business O...Runa
This document summarizes the 2011 EUWIIN award-winning personal branding program called "brandit". The 3-day program helps participants define their personal brand through workshops focusing on passions, values, strengths and developing a brand statement. It includes a professional photo shoot, optional video recording, and magazine coverage to help promote the participant's personal brand online. Previous programs have been held in Iceland and Malta, with the next program details to be announced. The full package costs 1,197 Euros, or participants can add 790 Euros to receive a personal 1-minute video trailer.
This document provides an overview of branding concepts and strategies. It begins with introductions to brands, their functions, and importance of brand name and logo. The main body discusses key topics like brand value, equity, holistic branding, managing brand equity, branding strategies including brand portfolios and extensions. It also covers brand packaging, service brands, branding in non-profits. The conclusion emphasizes branding beyond marketing and future of branding. Overall, the document presents a comprehensive review of branding fundamentals and best practices.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
The document provides an overview of an Asian branding consultancy called BrandAsian. Some key points:
- BrandAsian helps Asian companies build great brands that define people and emerge as iconic global brands.
- Their methodology focuses on understanding a company's business realities, fueling brands with strong purposes, and using tangible initiatives ("ACTs") and storytelling to transition brands from talking to doing.
- They provide branding services and education seminars across Asia and have a strong regional profile and network of clients in major Asian cities.
This document discusses creating various branding guides for both internal and external audiences. It suggests structures for different types of guides, including:
- A "thinking behind the brand" book explaining branding insights and strategy.
- A "live the brand" book compelling internal staff to embody the brand.
- A guide to producing branded materials covering style, language, assets and applications.
- A document helping staff express the brand through communication.
- A separate language guide detailing different copy styles.
The document provides outlines for each type of guide to organize content and ensure consistency across branding communications.
Branding Strategies: How to Build and Grow Your Brand Rahul Ghorpade
Your brand is your company's identity, and it can determine your success or failure in the market. That's why it's crucial to have a branding strategy that helps you build and grow your brand.
Dive into the art of branding with our insightful presentation. Uncover the strategies that shape exceptional brands, from crafting compelling narratives to fostering customer loyalty. Explore the pivotal role of visual identity, storytelling, and consistency in creating an impactful brand that resonates.
Restartup Brands - Brand Re/start Strategies for Companies and StartupsRestartup
The document outlines Restartup's brand restart strategy, which has three phases over three months. It involves analyzing the current brand image through workshops and research, defining the desired brand identity and goals, and developing a brand positioning strategy and communication messages. The strategy examines a brand's personality, associations, benefits and relationships with customers. It provides an overview of the process, expected timeline, team size and hours required. The goal is to understand the current brand perception and develop a strategic identity and positioning to achieve desired goals and vision.
Similar to CorporateBranding_Session 3 by Dharam Mentor (20)
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1. A coffee brand used design thinking to prove their coffee was as fresh as a local cafe by printing the front page of a newspaper on packs to show the daily fresh grinding and packaging. This increased daily sales by 5000 bags.
2. A premium brand enhanced their packaging design using elegant patterns to establish a premium perception and address consumer doubts about quality.
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This document summarizes key findings from Mondelēz International's 2022 State of Snacking report. Some of the main points include:
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Visual research involves studying visual elements in context. It examines how images, graphics, and other visual components are used and interact within their surrounding environment. The goal is to understand the key messages and information conveyed visually.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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2. Corporate Branding
Sessions
DAY1SESSION:
1. What is Branding?
2. Why is Branding important?
3. Types of Brandings?
- Product branding
- Service branding
- Retail branding
- Cultural & geographic branding
- Personal branding
- Corporate branding
My Introduction
3. Corporate Branding
Sessions
Day2Session:
1. What is corporate branding?
Corporate brand Strategy and Design
2. Importance of Corporate Brand?
Companies need to place special emphasis on their
Corporate branding
3. Corporate branding architecture?
Three major types of corporate brand architecture
32. Corporate Branding
Sessions
WORK
The Client
Kansai Nerolac Paints
The Challenge
The market leader in Industrial Coatings as 3rd in the Home Paints category. And
way behind when it came to consumer perception of the brand. In a category where
the painter is the buyer and the home owner is easily influenced, this was a serious
issue for growth that had to be tackled at a corporate, brand, strategy and design
level.
Our Solution
Through a year long engagement wherein we met stakeholders in the organization,
had workshops with client vendors, experts in the category and consumers, we
arrived at an Essence for the brand.
This was then evolved into a brand portfolio strategy, naming for the sub−brands
and variants and last but not least a vocabulary for the brand.
The Identity itself was morphed into a combination unit of K and N connoting the
possibilities that where inherent in the partnership. The visual metaphor for the
combination was the birth point for the brand language.
Used in the packaging, the interiors, on signage, on internal communication, as well
as in TV commercials, the rejuvenation hasn’t changed the brand’s status in the
market place. But it has made it the best looking no.3 in the Home Paints category!
33. Corporate Branding
Sessions
Kansai Nerolac brand purpose became a core part of its vision, values, and
business practices, providing the foundation for all Kansai Nerolac’s marketing and
advertising activities. The implementation program was initiated in 2007.
Accompanied with the launch was an internal brand engagement program to help
employees understand the refined brand promise and deliver it confidently.
53. Corporate Branding
Sessions
1. What is a corporate brand
manual?
A corporate brand manual sets the rules for applying
the graphic elements to maintain its visual and
communicative coherence.
54. Corporate Branding
Sessions
1. What is a corporate brand
manual?
In short, without a manual, your brand is lost. Your
brand’s identity is the personality of your corporation.
Therefore, consistency is the key to building a seamless
corporate brand image.
56. Corporate Branding
Sessions
2. What should a corporate manual
include?
- Brand strategy and understanding
- Brand Identities: full logos, secondary logos, & icons.
- Brand Color palette: primary and secondary colors.
- Brand Typography: font styles, sizes, and spacing.
- Other imagery: photos, illustrations, and artwork.
- Voice & tone: how the brand uses language & emotion.
