Branding Session_Day2 by Dharam Mentor, University of the Arts LondonDharam Mentor
Recently, I conducted sessions on What is Branding? Types of Branding and Focused on Corporate Branding.
First thinking First, Branding is NOT a logo :) However, a good number of videos on youtube on branding are telling logo creation is branding. God bless them!
The document discusses establishing a Brand Council to ensure strategic decisions align with an organization's brand. A Brand Council is a cross-functional group that addresses brand-related issues. It provides governance over brand creation, challenges, compliance, measurement and culture. The Council should include senior representatives from all departments and be led by a high-level executive. It analyzes how decisions impact the brand and ensures consistency in delivering the brand promise.
The document outlines a seminar for a principles of business marketing course. The seminar aims to help students understand how to put marketing at the heart of an organization. Students will take on the role of a consultant hired to present recommendations to a company's board of directors. The presentation should include: an overview of the company and its strategy, the role of the organization in society, and how the organization can better meet consumer needs. The seminar will guide students through discussing each topic area and receiving feedback to help structure their recommendations for the board.
startup consulting - what are the basic steps to get started M Baba Sam
Consulting engagement for startUps - As an output, the leadership team would have a document that would clearly articulate the persona of the brand, the name and values by which the company would be identified with, clarity on the customer segments and the value proposition, the goals of the company and the broad organization structure that would make the company a success.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
1) The document discusses how advertising agencies can learn from management consulting firms by focusing more on corporate strategy rather than just communications. It provides examples of how consultants engage with clients on a higher level by framing problems properly and using fact-based analytical approaches.
2) It outlines nine "tricks of the trade" used by consultants like conducting audits to build trust with clients, collaborating with clients in strategic development, and structuring engagements to create future opportunities.
3) It also discusses how McKinsey built a strong brand through its culture of client focus, challenging employees, and respect for analytical rigor, as well as through relationship management.
Branding Session_Day2 by Dharam Mentor, University of the Arts LondonDharam Mentor
Recently, I conducted sessions on What is Branding? Types of Branding and Focused on Corporate Branding.
First thinking First, Branding is NOT a logo :) However, a good number of videos on youtube on branding are telling logo creation is branding. God bless them!
The document discusses establishing a Brand Council to ensure strategic decisions align with an organization's brand. A Brand Council is a cross-functional group that addresses brand-related issues. It provides governance over brand creation, challenges, compliance, measurement and culture. The Council should include senior representatives from all departments and be led by a high-level executive. It analyzes how decisions impact the brand and ensures consistency in delivering the brand promise.
The document outlines a seminar for a principles of business marketing course. The seminar aims to help students understand how to put marketing at the heart of an organization. Students will take on the role of a consultant hired to present recommendations to a company's board of directors. The presentation should include: an overview of the company and its strategy, the role of the organization in society, and how the organization can better meet consumer needs. The seminar will guide students through discussing each topic area and receiving feedback to help structure their recommendations for the board.
startup consulting - what are the basic steps to get started M Baba Sam
Consulting engagement for startUps - As an output, the leadership team would have a document that would clearly articulate the persona of the brand, the name and values by which the company would be identified with, clarity on the customer segments and the value proposition, the goals of the company and the broad organization structure that would make the company a success.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
1) The document discusses how advertising agencies can learn from management consulting firms by focusing more on corporate strategy rather than just communications. It provides examples of how consultants engage with clients on a higher level by framing problems properly and using fact-based analytical approaches.
2) It outlines nine "tricks of the trade" used by consultants like conducting audits to build trust with clients, collaborating with clients in strategic development, and structuring engagements to create future opportunities.
3) It also discusses how McKinsey built a strong brand through its culture of client focus, challenging employees, and respect for analytical rigor, as well as through relationship management.
Corporate brand building process by bhawani nandan prasad mba, iim calcuttaBhawani N Prasad
Corporate branding involves highlighting factors such as heritage, assets, capabilities, people skills, values, priorities, dominance, origin, and performance. It employs product branding techniques but also elevates the approach into the boardroom to manage stakeholder relations. A strong corporate branding strategy requires commitment from senior management. It is more than just changing logos and slogans - it is a serious undertaking involving multiple skills and activities. There are 10 crucial steps to a successful corporate branding strategy including having the CEO lead the work, involving stakeholders, empowering employees to be brand ambassadors, and regularly adjusting the strategy to stay relevant.
Here are the key points about objectives:
- Objectives are specific, measurable targets that a business sets to achieve its overall aims.
- They are more focused and quantifiable than aims. Objectives need to be SMART - specific, measurable, achievable, realistic and time-bound.
- Objectives are set at different levels within a business - corporate, departmental and individual. Corporate objectives focus on the whole organization, departmental objectives are for specific functions, and individual objectives are personal targets.
- Objectives help businesses achieve their aims by providing clear direction. They motivate employees and allow performance to be measured. Objectives must be consistent with a business's overall aims.
- Setting objectives is important
Vladimir Dzenopoljac - Strategy for my businesskragujevac
This document provides an overview of strategic planning and formulation for a business. It discusses key strategic thinking concepts like vision, mission, objectives and the importance of analyzing the internal and external environment. It outlines various generic business strategies and growth strategies for small businesses. It also covers topics important for formulating a strategy, like methods of growth, strategic alliances, investment and financing growth. Finally, it discusses three common stages of small business growth: existence, survival and success.
The document discusses strategic management concepts including strategy formulation and implementation. Strategy formulation includes defining the company's vision, mission, objectives, goals, strategies and policies. Key aspects of vision include communicating purpose and competitive leadership. The mission identifies the company's scope and objectives are specific, measurable goals. Goals are set at different levels to achieve objectives. Policies provide guidelines for decision making. Strategy implementation involves programs, budgets, procedures and leadership roles.
Great companies don't simply brand their marketing materials. They brand the experience for their employees and customers.
Current version facilitated during the Police Officers' Credit Union Conference.
CA 396 005 010 01 Tolpagorni about PM Organisational designBosseTi
This document provides guidance on designing a product management organization through a three step process: 1) Setting goals and baseline hypotheses, 2) Conducting a gap analysis, and 3) Designing the organization. It discusses defining product management roles, setting goals for the organization, different baseline perspectives for analysis, and assessing important contextual factors like company culture, product complexity, and market pace. The overall aim is to create a product management DNA and organizational setup that delivers value within a company's unique context.
The document discusses various marketing concepts including strategic planning, mission statements, SWOT analysis, and the BCG growth-share matrix. It defines strategic planning as developing goals and capabilities to align with changing opportunities. A mission statement communicates an organization's purpose and goals. SWOT analysis involves analyzing internal strengths and weaknesses and external opportunities and threats before introducing new products. The BCG matrix analyzes products based on market share and growth to classify them as stars, cash cows, question marks, or dogs. The four business growth strategies are market penetration, market development, product development, and diversification.
This document outlines the agenda and topics that will be covered in a business seminar on developing a company mission and purpose, and expanding business operations globally. The seminar will first address determining the purpose of the organization and communicating it to stakeholders. Participants will then evaluate strategic choices for expanding the company internationally, considering factors such as country selection, challenges, and overcoming barriers. Key learning outcomes include describing the company's mission and vision, developing a plan to communicate it, evaluating decisions for global expansion, and identifying challenges of going global.
The document discusses key elements of developing a business strategy, including vision and mission statements, core values, SWOT analysis, and action plans. A vision statement provides stakeholders an understanding of the business's meaning and purpose, while a mission statement declares how the company serves its customers. Core values are the foundational beliefs that guide an organization's behavior. SWOT analysis evaluates an organization's strengths, weaknesses, opportunities, and threats. Finally, action plans outline the tasks needed to accomplish goals.
The document provides guidance on developing an effective speaker marketing plan. It discusses guerrilla marketing techniques, leveraging social media platforms, defining target markets, crafting compelling messages, and implementing a consistent marketing strategy. Specific topics covered include developing a marketing mindset, positioning oneself as an expert, integrating calls to action, crafting targeted messages, choosing appropriate marketing vehicles, and creating an implementation plan. The overall aim is to help speakers gain more engagements and build greater awareness of their brand through a strategic and multifaceted marketing approach.
This is a basic marketing strategy I created when I first started working fo rthis advertising firm. They did not have a loft of direction with regards to how to determine their goals for the marketing department mainly because they had not established their marketing strategy. So my first job as Marketing Coordinator was to map out exactly who their target market was and how we were going to grab their attention and based on those ideas we would be able to create realistic goals to rate the department.
Vision and Mission PPT (Roll No. 40 ) Parimal Abruk.pptxParimalAbruk1
This document discusses and provides examples of vision and mission statements of multinational companies. It begins by defining what a mission statement and vision statement are, including that a mission statement describes a company's purpose and objectives, while a vision statement describes where a company wants to be in the future. It then provides details on how to write an effective mission statement by including the company's offering, values, and how the offering aligns with values. Key parts of an effective vision statement are described as being aspirational, ambitious, practical and achievable, and general. Examples of vision and mission statements are then provided for companies like Microsoft, LinkedIn, Sony, Facebook, Paytm, Google, Tesla, and Amazon.
The document provides an overview of PR strategies and tactics that could be used to launch a new investment bank in Bahrain. It recommends first establishing objectives, target audiences, key messages and desired communication channels. For the bank launch PR, it suggests identifying the approved branding theme, developing a media campaign, arranging media interviews and ensuring an exclusive launch event. Other ongoing PR strategies discussed include differentiating the bank's offerings, sponsoring events, building relationships and utilizing various communication channels like websites, newsletters and sponsored content. Checklists are also provided to evaluate the client's needs and scope the required corporate identity and communications collateral.
A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner. The possible associations that a brand may want to have actually comes from many sources. For example, it may come from the benefits the customers in a target market may care the most about. But it can also come from various descriptors or the self-image of the target audience. It can also come from a company’s history or core competency.
The document provides a step-by-step guide to digital marketing. It discusses 7 key steps: 1) Creating a marketing strategy with goals, target groups, and tools. 2) Using the SEE THINK DO CARE framework to focus on customer purchasing process. 3) Creating an effective website. 4) Using SEO to rank high in search engines. 5) Reaching new customers with PPC ads. 6) Building a fan base on social media. 7) Collecting email addresses and engaging customers. For each step, it outlines the process and recommendations for implementation and measurement of success. The overall guide aims to help small and medium businesses understand and implement different online marketing strategies and tools.
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
The document discusses strategic objectives for a shoe company called Senior Shoes across various perspectives.
It outlines strategic objectives in key areas like finance, customers, internal operations, and employees. For finance, objectives are to increase market share, boost customer loyalty, and increase revenue. For customers, objectives are customer retention, satisfaction, and creating value.
For internal operations, objectives are developing metrics to measure success, improving production through reduced costs and efficiency, and measuring performance. Finally, for employees, objectives are employee satisfaction, retention to reduce turnover, and encouraging innovation. The document provides analysis and rationale for objectives in each area.
Professional branding involves marketing yourself as a brand that differentiates you from other job seekers. It is important to identify your unique selling propositions (USPs) which showcase your competencies and how they match employer needs. A 7-step process helps identify hard and soft skills, requirements for roles, eliminate common skills, match skills to roles, verify strengths with others, craft an impactful phrase, and monitor outcomes. Developing a strong professional brand enhances job search effectiveness.
Corporate brand building process by bhawani nandan prasad mba, iim calcuttaBhawani N Prasad
Corporate branding involves highlighting factors such as heritage, assets, capabilities, people skills, values, priorities, dominance, origin, and performance. It employs product branding techniques but also elevates the approach into the boardroom to manage stakeholder relations. A strong corporate branding strategy requires commitment from senior management. It is more than just changing logos and slogans - it is a serious undertaking involving multiple skills and activities. There are 10 crucial steps to a successful corporate branding strategy including having the CEO lead the work, involving stakeholders, empowering employees to be brand ambassadors, and regularly adjusting the strategy to stay relevant.
Here are the key points about objectives:
- Objectives are specific, measurable targets that a business sets to achieve its overall aims.
- They are more focused and quantifiable than aims. Objectives need to be SMART - specific, measurable, achievable, realistic and time-bound.
- Objectives are set at different levels within a business - corporate, departmental and individual. Corporate objectives focus on the whole organization, departmental objectives are for specific functions, and individual objectives are personal targets.
- Objectives help businesses achieve their aims by providing clear direction. They motivate employees and allow performance to be measured. Objectives must be consistent with a business's overall aims.
- Setting objectives is important
Vladimir Dzenopoljac - Strategy for my businesskragujevac
This document provides an overview of strategic planning and formulation for a business. It discusses key strategic thinking concepts like vision, mission, objectives and the importance of analyzing the internal and external environment. It outlines various generic business strategies and growth strategies for small businesses. It also covers topics important for formulating a strategy, like methods of growth, strategic alliances, investment and financing growth. Finally, it discusses three common stages of small business growth: existence, survival and success.
The document discusses strategic management concepts including strategy formulation and implementation. Strategy formulation includes defining the company's vision, mission, objectives, goals, strategies and policies. Key aspects of vision include communicating purpose and competitive leadership. The mission identifies the company's scope and objectives are specific, measurable goals. Goals are set at different levels to achieve objectives. Policies provide guidelines for decision making. Strategy implementation involves programs, budgets, procedures and leadership roles.
Great companies don't simply brand their marketing materials. They brand the experience for their employees and customers.
Current version facilitated during the Police Officers' Credit Union Conference.
CA 396 005 010 01 Tolpagorni about PM Organisational designBosseTi
This document provides guidance on designing a product management organization through a three step process: 1) Setting goals and baseline hypotheses, 2) Conducting a gap analysis, and 3) Designing the organization. It discusses defining product management roles, setting goals for the organization, different baseline perspectives for analysis, and assessing important contextual factors like company culture, product complexity, and market pace. The overall aim is to create a product management DNA and organizational setup that delivers value within a company's unique context.
The document discusses various marketing concepts including strategic planning, mission statements, SWOT analysis, and the BCG growth-share matrix. It defines strategic planning as developing goals and capabilities to align with changing opportunities. A mission statement communicates an organization's purpose and goals. SWOT analysis involves analyzing internal strengths and weaknesses and external opportunities and threats before introducing new products. The BCG matrix analyzes products based on market share and growth to classify them as stars, cash cows, question marks, or dogs. The four business growth strategies are market penetration, market development, product development, and diversification.
This document outlines the agenda and topics that will be covered in a business seminar on developing a company mission and purpose, and expanding business operations globally. The seminar will first address determining the purpose of the organization and communicating it to stakeholders. Participants will then evaluate strategic choices for expanding the company internationally, considering factors such as country selection, challenges, and overcoming barriers. Key learning outcomes include describing the company's mission and vision, developing a plan to communicate it, evaluating decisions for global expansion, and identifying challenges of going global.
The document discusses key elements of developing a business strategy, including vision and mission statements, core values, SWOT analysis, and action plans. A vision statement provides stakeholders an understanding of the business's meaning and purpose, while a mission statement declares how the company serves its customers. Core values are the foundational beliefs that guide an organization's behavior. SWOT analysis evaluates an organization's strengths, weaknesses, opportunities, and threats. Finally, action plans outline the tasks needed to accomplish goals.
The document provides guidance on developing an effective speaker marketing plan. It discusses guerrilla marketing techniques, leveraging social media platforms, defining target markets, crafting compelling messages, and implementing a consistent marketing strategy. Specific topics covered include developing a marketing mindset, positioning oneself as an expert, integrating calls to action, crafting targeted messages, choosing appropriate marketing vehicles, and creating an implementation plan. The overall aim is to help speakers gain more engagements and build greater awareness of their brand through a strategic and multifaceted marketing approach.
This is a basic marketing strategy I created when I first started working fo rthis advertising firm. They did not have a loft of direction with regards to how to determine their goals for the marketing department mainly because they had not established their marketing strategy. So my first job as Marketing Coordinator was to map out exactly who their target market was and how we were going to grab their attention and based on those ideas we would be able to create realistic goals to rate the department.
Vision and Mission PPT (Roll No. 40 ) Parimal Abruk.pptxParimalAbruk1
This document discusses and provides examples of vision and mission statements of multinational companies. It begins by defining what a mission statement and vision statement are, including that a mission statement describes a company's purpose and objectives, while a vision statement describes where a company wants to be in the future. It then provides details on how to write an effective mission statement by including the company's offering, values, and how the offering aligns with values. Key parts of an effective vision statement are described as being aspirational, ambitious, practical and achievable, and general. Examples of vision and mission statements are then provided for companies like Microsoft, LinkedIn, Sony, Facebook, Paytm, Google, Tesla, and Amazon.
The document provides an overview of PR strategies and tactics that could be used to launch a new investment bank in Bahrain. It recommends first establishing objectives, target audiences, key messages and desired communication channels. For the bank launch PR, it suggests identifying the approved branding theme, developing a media campaign, arranging media interviews and ensuring an exclusive launch event. Other ongoing PR strategies discussed include differentiating the bank's offerings, sponsoring events, building relationships and utilizing various communication channels like websites, newsletters and sponsored content. Checklists are also provided to evaluate the client's needs and scope the required corporate identity and communications collateral.
A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner. The possible associations that a brand may want to have actually comes from many sources. For example, it may come from the benefits the customers in a target market may care the most about. But it can also come from various descriptors or the self-image of the target audience. It can also come from a company’s history or core competency.
The document provides a step-by-step guide to digital marketing. It discusses 7 key steps: 1) Creating a marketing strategy with goals, target groups, and tools. 2) Using the SEE THINK DO CARE framework to focus on customer purchasing process. 3) Creating an effective website. 4) Using SEO to rank high in search engines. 5) Reaching new customers with PPC ads. 6) Building a fan base on social media. 7) Collecting email addresses and engaging customers. For each step, it outlines the process and recommendations for implementation and measurement of success. The overall guide aims to help small and medium businesses understand and implement different online marketing strategies and tools.
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
The document discusses strategic objectives for a shoe company called Senior Shoes across various perspectives.
It outlines strategic objectives in key areas like finance, customers, internal operations, and employees. For finance, objectives are to increase market share, boost customer loyalty, and increase revenue. For customers, objectives are customer retention, satisfaction, and creating value.
For internal operations, objectives are developing metrics to measure success, improving production through reduced costs and efficiency, and measuring performance. Finally, for employees, objectives are employee satisfaction, retention to reduce turnover, and encouraging innovation. The document provides analysis and rationale for objectives in each area.
Professional branding involves marketing yourself as a brand that differentiates you from other job seekers. It is important to identify your unique selling propositions (USPs) which showcase your competencies and how they match employer needs. A 7-step process helps identify hard and soft skills, requirements for roles, eliminate common skills, match skills to roles, verify strengths with others, craft an impactful phrase, and monitor outcomes. Developing a strong professional brand enhances job search effectiveness.
Similar to CorporateBranding_Session 2 by Dharam Mentor (20)
Design thinking in Brand Design by Dharam MentorDharam Mentor
The document discusses three case studies that demonstrate how design thinking was used to solve packaging problems:
1. A coffee brand used design thinking to prove their coffee was as fresh as a local cafe by printing the front page of a newspaper on packs to show the daily fresh grinding and packaging. This increased daily sales by 5000 bags.
2. A premium brand enhanced their packaging design using elegant patterns to establish a premium perception and address consumer doubts about quality.
3. An antiquity whisky brand created an iconic bottle shape never seen before in the category to make the brand unique and novel to attract bored consumers.
Design thinking, good design thinking is good businessDharam Mentor
The document discusses the importance and benefits of design thinking. It provides examples of how design thinking was used by various companies to develop better solutions that meet user needs. This includes Oral-B developing an ergonomic toothbrush for kids after observing how they brush. It also discusses how GE Healthcare made MRI scans less scary for children by turning it into an adventure. The document emphasizes that design thinking is a human-centered approach to innovation that helps create valuable products, services and processes. It highlights how companies like Airbnb and Citi Bank improved their business using design thinking methodology.
This document summarizes key findings from Mondelēz International's 2022 State of Snacking report. Some of the main points include:
- 78% of consumers report taking more time to savor indulgent snacks.
- 84% believe snacks should meet different nutritional needs for different consumers.
- 61% are looking for snacks that offer a personalized shopping experience through options like personalized gifts or tailored flavors.
- 75% say they always find room in their budget for snacks, showing snacks remain an affordable treat.
Visual research involves studying visual elements in context. It examines how images, graphics, and other visual components are used and interact within their surrounding environment. The goal is to understand the key messages and information conveyed visually.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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2. Corporate Branding
Sessions
DAY1SESSION:
1. What is Branding?
2. Why is Branding important?
3. Types of Brandings?
- Product branding
- Service branding
- Retail branding
- Cultural & geographic branding
- Personal branding
- Corporate branding
My Introduction
3. Corporate Branding
Sessions
Day2Session:
1. What is corporate branding?
Corporate brand Strategy and Design
2. Importance of Corporate Brand?
Companies need to place special emphasis on their
Corporate branding
3. Corporate branding architecture?
Three major types of corporate brand architecture
DAY2
Session
6. Corporate Branding
Sessions
3. How many types of branding are there?
Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding
7. Corporate Branding
Sessions
3. How many types of branding are there?
Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding
Recap on
the Previous
Session
8. Corporate Branding
Sessions
3. How many types of branding are there?
Product branding, Service branding, Retail branding,
Personal branding, Cultural & geographic branding,
Corporate branding
Recap on
the Previous
Session
14. Corporate Branding
Sessions
1. What is Corporate Branding?
Corporate branding refers to the practice of promoting
the brand name of a corporate entity, as opposed to
specific products or services.
Branding
Product Branding Corporate Branding
15. Corporate Branding
Sessions
1. What is Corporate Brand Strategy?
Corporate branding is the series of strategy and
design choices and actions that communicate the key
message about the corporate brand.
like its:
CORE COMMITTMENTS
Mission
Vision
Values
29. Corporate Branding
Sessions
What is the
- Mission statement
- Vision statement
- Value statement of a Corporate brand?
+ Mission, vision, and values statements serve as the
foundation for a company’s strategic plan.
+ They communicate the purpose, direction, and
inherent values of the company.
+ Further, these statements can serve as powerful
tools, which provide the company with the necessary
guidance.
30. Corporate Branding
Sessions
What is a Mission Statement, and
How do you arrive at it?
+ The mission statement describes a company’s
purpose or reason for being.
+ The mission statement should guide the day-to-day
operations of the company.
+ The mission statement should Communicates to
external stakeholders the core solutions the company
provides in society
+ The mission statement should motivate employees
toward a common near-to-medium term goal.
31. Corporate Branding
Sessions
When writing a mission statement,
consider the following questions:
Q: What do we do today?
------------------------------------------------------------------------
Q: Who do we serve?
------------------------------------------------------------------------
Q: What are we trying to accomplish?
------------------------------------------------------------------------
Q: What impact do we want to achieve?
------------------------------------------------------------------------
32. Corporate Branding
Sessions
What is a Vision Statement, and
How do you arrive at it?
+ The vision statement describes the future of the organization.
+ The vision statement must reveal what the company aspires to
be or hopes to achieve in the long term.
+ The vision statement is inspirational and motivational and
provides direction to the company’s future action.
+ The vision statement should serve as a guide for choosing
current and future courses of action.
+ An effective vision statement should be concise, unambiguous,
futuristic, realistic, aspirational, and inspirational.
+ The vision statement shouldn’t be generic but instead focus on
outcomes specific to the organization.
33. Corporate Branding
Sessions
Q: Where are we going moving forward?
------------------------------------------------------------------------
Q: What do we want to achieve in the future?
------------------------------------------------------------------------
Q: What kind of future society do we envision?
------------------------------------------------------------------------
When writing a vision statement, consider
the following questions:
34. Corporate Branding
Sessions
What is a Values Statement, and How do
you arrive at it?
+ The values statement highlights a company’s core principles
and philosophical ideals.
+ The values statement is used to inform and guide the decisions
and behaviors of the people inside the company and signal to
external stakeholders what’s vital to the company.
+The values statement encompasses the company’s core values
that shape daily culture and establish standards of code and
conduct of the organization
+ A values statement should be memorable, actionable, and
timeless.
+ The format of the values statement depends on the
organization; some organizations use one, two, or three words to
describe their core values while others provide a short phrase.
35. Corporate Branding
Sessions
Q: What do we stand for?
------------------------------------------------------------------------
Q: What behaviors do we value over all else?
------------------------------------------------------------------------
Q: How will we conduct our activities to achieve our mission &
vision?
------------------------------------------------------------------------
Q: How do we treat members of our organization and
community?
------------------------------------------------------------------------
When writing a values statement,
consider the following questions:
36. Corporate Branding
Sessions
In nutshell, corporate branding strategy:
Mission
Vision
Values
What do we do today?
Who do we serve?
What are we trying to
accomplish?
What impact do we want
to achieve?
Where are we going
moving forward?
What do we want to
achieve in the future?
What kind of future
society do we envision?
What do we stand for?
What behaviors do we
value over all else?
How will we conduct our
activities to achieve our
mission and vision?
How do we treat members
of our organization and
community?
108. Corporate Branding
Sessions
WORK
The Client
Kansai Nerolac Paints
The Challenge
The market leader in Industrial Coatings as 3rd in the Home Paints category. And
way behind when it came to consumer perception of the brand. In a category where
the painter is the buyer and the home owner is easily influenced, this was a serious
issue for growth that had to be tackled at a corporate, brand, strategy and design
level.
Our Solution
Through a year long engagement wherein we met stakeholders in the organization,
had workshops with client vendors, experts in the category and consumers, we
arrived at an Essence for the brand.
This was then evolved into a brand portfolio strategy, naming for the sub−brands
and variants and last but not least a vocabulary for the brand.
The Identity itself was morphed into a combination unit of K and N connoting the
possibilities that where inherent in the partnership. The visual metaphor for the
combination was the birth point for the brand language.
Used in the packaging, the interiors, on signage, on internal communication, as well
as in TV commercials, the rejuvenation hasn’t changed the brand’s status in the
market place. But it has made it the best looking no.3 in the Home Paints category!
109. Corporate Branding
Sessions
Kansai Nerolac brand purpose became a core part of its vision, values, and
business practices, providing the foundation for all Kansai Nerolac’s marketing and
advertising activities. The implementation program was initiated in 2007.
Accompanied with the launch was an internal brand engagement program to help
employees understand the refined brand promise and deliver it confidently.
112. Corporate Branding
Sessions
2.ImportanceofCorporateBranding?
Corporate branding helps customers relate to a business and identify a wide range
of product offers over time.
Effective corporate branding could minimize the need for extensive marketing for
every new product as the consumer has a pre-set understanding of the product’s
quality, reliability, and purpose.
114. Corporate Branding
Sessions
There are three main brand architecture models:
1. The branded house
2. The house of brands
3. The endorsed brand
3.Corporatebrandingarchitecture?
