SlideShare a Scribd company logo
Design Thinking
Abhishek Koserwal
Origin
Notion of design "way of thinking" in the sciences can be traced to
Herbert A. Simon's 1969 book The Sciences of the Artificial
Stanford University in the 1980 ’s and 1990 ’s teaching
"design thinking as a method of creative action."
David M. Kelley, who founded IDEO in 1991
Empathize
• Observe
• Engage
• Watch and Listen
“To create meaningful innovations, you need to know
your users and care about their lives.”
What?
• Empathy is the centerpiece of a human-centered design process.
Why ?
• It also helps you learn about what they need.
How ?
Define
What ?
Craft a meaningful and actionable problem statement – this is what we call a point-of-
view.
Why ?
Synthesize your scattered findings into powerful insights.
How ?
Provides focus and frames the problem
- Inspires your team
- Informs criteria for evaluating competing ideas
“Framing the right problem is the only way to create the right solution.”
Ideate
What?
Process of “going wide” in terms of concepts and outcomes.
Why ?
Harness the collective perspectives and strengths of your teams
How ?
Prototyping , mind mapping, and sketching.
“It’s not about coming up with the ‘right’ idea, it’s
about generating the broadest range of possibilities.”
Case : 1 MRI Machine
Nearly 80% of pediatric (infants, children) patients in the hospital had to be sedated in
order to deal with MRI machine.
Fear that this machine caused in kids ? Bad User Experience.
Solution: Design Thinking
So from something
like 80 percent
of the kids needing
to be sedated,
to something
like 10 percent of the
kids needing to be sedated
Instead of thinking about what to build,
building in order to think.
Ref
https://dschool.stanford.edu
https://www.ideo.com
https://www.ted.com/speakers/tim_brown

More Related Content

What's hot

Creative thinking
Creative thinkingCreative thinking
Creative thinking
Amro Idris
 
Creative thinking-vs-lateral-thinking
Creative thinking-vs-lateral-thinkingCreative thinking-vs-lateral-thinking
Creative thinking-vs-lateral-thinking
StrengthsTheatre
 
IDEATION and Design Thinking
IDEATION and Design ThinkingIDEATION and Design Thinking
IDEATION and Design Thinking
Startup Experience
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
Amr Kamal
 
Techniques of Creative Thinking
Techniques of Creative ThinkingTechniques of Creative Thinking
Techniques of Creative Thinking
MONIRBA, University of Allahabad
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
sanica
 
Creativity
CreativityCreativity
Creativity
Payel Ghosh
 
Design thinking
Design thinkingDesign thinking
Design thinking
Raul Chong
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
Manage Train Learn
 
Creativity PowerPoint PPT Content Modern Sample
Creativity PowerPoint PPT Content Modern SampleCreativity PowerPoint PPT Content Modern Sample
Creativity PowerPoint PPT Content Modern Sample
Andrew Schwartz
 
Individual brainstorming vs. Group brainstorming - Which is better for genera...
Individual brainstorming vs. Group brainstorming - Which is better for genera...Individual brainstorming vs. Group brainstorming - Which is better for genera...
Individual brainstorming vs. Group brainstorming - Which is better for genera...
CommLab India – Rapid eLearning Solutions
 
Creativity and innovation (Sound Connections Conference)
Creativity and innovation (Sound Connections Conference)Creativity and innovation (Sound Connections Conference)
Creativity and innovation (Sound Connections Conference)
Oliver Quinlan
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
Mina Remon Abdelmalek
 
Critical, creative & innovative thinking
Critical, creative & innovative thinkingCritical, creative & innovative thinking
Critical, creative & innovative thinking
New College Durham
 
Developing creative thinking
Developing creative thinking Developing creative thinking
Developing creative thinking
Shivangi Singh
 
Putting Design Back into Instructional Design
Putting Design Back into Instructional DesignPutting Design Back into Instructional Design
Putting Design Back into Instructional Design
Cammy Bean
 
Creativity
CreativityCreativity
Creativity
Imtiaz Hussain
 
Creative Thinking for small business
Creative Thinking for small businessCreative Thinking for small business
Creative Thinking for small business
Joanna Maxwell
 
Creativity in business
Creativity in businessCreativity in business
Creativity in business
Pradeep Yuvaraj
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
Dr.Reema Varshney
 

What's hot (20)

Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Creative thinking-vs-lateral-thinking
Creative thinking-vs-lateral-thinkingCreative thinking-vs-lateral-thinking
Creative thinking-vs-lateral-thinking
 
IDEATION and Design Thinking
IDEATION and Design ThinkingIDEATION and Design Thinking
IDEATION and Design Thinking
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Techniques of Creative Thinking
Techniques of Creative ThinkingTechniques of Creative Thinking
Techniques of Creative Thinking
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Creativity
CreativityCreativity
Creativity
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
 
Creativity PowerPoint PPT Content Modern Sample
Creativity PowerPoint PPT Content Modern SampleCreativity PowerPoint PPT Content Modern Sample
Creativity PowerPoint PPT Content Modern Sample
 
Individual brainstorming vs. Group brainstorming - Which is better for genera...
Individual brainstorming vs. Group brainstorming - Which is better for genera...Individual brainstorming vs. Group brainstorming - Which is better for genera...
Individual brainstorming vs. Group brainstorming - Which is better for genera...
 
Creativity and innovation (Sound Connections Conference)
Creativity and innovation (Sound Connections Conference)Creativity and innovation (Sound Connections Conference)
Creativity and innovation (Sound Connections Conference)
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
 
Critical, creative & innovative thinking
Critical, creative & innovative thinkingCritical, creative & innovative thinking
Critical, creative & innovative thinking
 
Developing creative thinking
Developing creative thinking Developing creative thinking
Developing creative thinking
 
Putting Design Back into Instructional Design
Putting Design Back into Instructional DesignPutting Design Back into Instructional Design
Putting Design Back into Instructional Design
 
Creativity
CreativityCreativity
Creativity
 
Creative Thinking for small business
Creative Thinking for small businessCreative Thinking for small business
Creative Thinking for small business
 
Creativity in business
Creativity in businessCreativity in business
Creativity in business
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 

Similar to Design thinking

Creative Behaviour - BA2011
Creative Behaviour - BA2011Creative Behaviour - BA2011
Creative Behaviour - BA2011
IIBA UK Chapter
 
Ent300 module03
Ent300 module03Ent300 module03
Ent300 module03
aderusakura
 
Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...
Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...
Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...
Galala University
 
Putting People First at Steelcase
Putting People First at SteelcasePutting People First at Steelcase
Putting People First at Steelcase
Human Capital Media
 
Creativity and Design Thinking 2012 SM MD
Creativity and Design Thinking 2012 SM MDCreativity and Design Thinking 2012 SM MD
Creativity and Design Thinking 2012 SM MD
Michael Tizio
 
A Primer For Design Thinking For Business
A Primer For Design Thinking For BusinessA Primer For Design Thinking For Business
A Primer For Design Thinking For Business
sean carney
 
Sustainable Practices, Art and Design Thinking
 Sustainable Practices, Art and Design Thinking Sustainable Practices, Art and Design Thinking
Sustainable Practices, Art and Design Thinking
drbastiaan
 
Bastiaan article
Bastiaan articleBastiaan article
Bastiaan article
tylergalpin
 
Design Thinking at Sparkloft
Design Thinking at SparkloftDesign Thinking at Sparkloft
Design Thinking at Sparkloft
Matt Alex
 
CREATIVITY Skill
CREATIVITY SkillCREATIVITY Skill
CREATIVITY Skill
Emanuele Musa
 
Design thinking and Role Playing
Design thinking and Role PlayingDesign thinking and Role Playing
Design thinking and Role Playing
Joud Khattab
 
Creative and critical thinking ETC
Creative and critical thinking ETCCreative and critical thinking ETC
Creative and critical thinking ETC
Takshil Gajjar
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
Rutesh Devadiga
 
COPYWRITING - Idea Generation Techniques
COPYWRITING - Idea Generation TechniquesCOPYWRITING - Idea Generation Techniques
COPYWRITING - Idea Generation Techniques
M.V.L.U. COLLEGE
 
Introduction to ideas - A complete insight ( A full semester course)
Introduction to ideas - A complete insight ( A full semester course)Introduction to ideas - A complete insight ( A full semester course)
Introduction to ideas - A complete insight ( A full semester course)
megasheeki
 
Design thinking STLinSTL 2016
Design thinking STLinSTL 2016Design thinking STLinSTL 2016
Design thinking STLinSTL 2016
lmittler
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design Thinking
William Donovan
 
Blooms presentation
Blooms presentationBlooms presentation
Blooms presentation
Jay Sharma
 
BS II module 4
BS II module 4BS II module 4
BS II module 4
Anant Gupta
 
Design thinking -_with_ideo_lecture.ppt
Design thinking -_with_ideo_lecture.pptDesign thinking -_with_ideo_lecture.ppt
Design thinking -_with_ideo_lecture.ppt
Ricardo Amador
 

Similar to Design thinking (20)

Creative Behaviour - BA2011
Creative Behaviour - BA2011Creative Behaviour - BA2011
Creative Behaviour - BA2011
 
Ent300 module03
Ent300 module03Ent300 module03
Ent300 module03
 
Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...
Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...
Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasse...
 
Putting People First at Steelcase
Putting People First at SteelcasePutting People First at Steelcase
Putting People First at Steelcase
 
Creativity and Design Thinking 2012 SM MD
Creativity and Design Thinking 2012 SM MDCreativity and Design Thinking 2012 SM MD
Creativity and Design Thinking 2012 SM MD
 
A Primer For Design Thinking For Business
A Primer For Design Thinking For BusinessA Primer For Design Thinking For Business
A Primer For Design Thinking For Business
 
Sustainable Practices, Art and Design Thinking
 Sustainable Practices, Art and Design Thinking Sustainable Practices, Art and Design Thinking
Sustainable Practices, Art and Design Thinking
 
Bastiaan article
Bastiaan articleBastiaan article
Bastiaan article
 
Design Thinking at Sparkloft
Design Thinking at SparkloftDesign Thinking at Sparkloft
Design Thinking at Sparkloft
 
CREATIVITY Skill
CREATIVITY SkillCREATIVITY Skill
CREATIVITY Skill
 
Design thinking and Role Playing
Design thinking and Role PlayingDesign thinking and Role Playing
Design thinking and Role Playing
 
Creative and critical thinking ETC
Creative and critical thinking ETCCreative and critical thinking ETC
Creative and critical thinking ETC
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
COPYWRITING - Idea Generation Techniques
COPYWRITING - Idea Generation TechniquesCOPYWRITING - Idea Generation Techniques
COPYWRITING - Idea Generation Techniques
 
Introduction to ideas - A complete insight ( A full semester course)
Introduction to ideas - A complete insight ( A full semester course)Introduction to ideas - A complete insight ( A full semester course)
Introduction to ideas - A complete insight ( A full semester course)
 
Design thinking STLinSTL 2016
Design thinking STLinSTL 2016Design thinking STLinSTL 2016
Design thinking STLinSTL 2016
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design Thinking
 
Blooms presentation
Blooms presentationBlooms presentation
Blooms presentation
 
BS II module 4
BS II module 4BS II module 4
BS II module 4
 
Design thinking -_with_ideo_lecture.ppt
Design thinking -_with_ideo_lecture.pptDesign thinking -_with_ideo_lecture.ppt
Design thinking -_with_ideo_lecture.ppt
 

Recently uploaded

Enriching engagement with ethical review processes
Enriching engagement with ethical review processesEnriching engagement with ethical review processes
Enriching engagement with ethical review processes
strikingabalance
 
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
tdt5v4b
 
Comparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile SystemsComparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile Systems
Rob Healy
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
FeteneA
 
Employment Practices Regulation and Multinational Corporations
Employment PracticesRegulation and Multinational CorporationsEmployment PracticesRegulation and Multinational Corporations
Employment Practices Regulation and Multinational Corporations
RoopaTemkar
 
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
William (Bill) H. Bender, FCSI
 
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...
Ram V Chary
 
Risk-Management-presentation for cooperatives
Risk-Management-presentation for cooperativesRisk-Management-presentation for cooperatives
Risk-Management-presentation for cooperatives
bernanbumatay1
 
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
tdt5v4b
 
The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
Ahmed AbdelMoneim
 
Public Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdfPublic Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdf
Pinta Partners
 
20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
Matthew Sinclair
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
Anjana Josie
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
dsnow9802
 
Credit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentationCredit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentation
bernanbumatay1
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
Pierre E. NEIS
 
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
tdt5v4b
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
8p28uk6g
 
Leadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact PlanLeadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact Plan
Muhammad Adil Jamil
 
Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™
Alexey Krivitsky
 

Recently uploaded (20)

Enriching engagement with ethical review processes
Enriching engagement with ethical review processesEnriching engagement with ethical review processes
Enriching engagement with ethical review processes
 
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
 
Comparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile SystemsComparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile Systems
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
 
Employment Practices Regulation and Multinational Corporations
Employment PracticesRegulation and Multinational CorporationsEmployment PracticesRegulation and Multinational Corporations
Employment Practices Regulation and Multinational Corporations
 
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
 
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...
 
Risk-Management-presentation for cooperatives
Risk-Management-presentation for cooperativesRisk-Management-presentation for cooperatives
Risk-Management-presentation for cooperatives
 
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
 
The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
 
Public Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdfPublic Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdf
 
20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
 
Credit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentationCredit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentation
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
 
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
 
一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理一比一原版(QU毕业证)皇后大学毕业证如何办理
一比一原版(QU毕业证)皇后大学毕业证如何办理
 
Leadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact PlanLeadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact Plan
 
Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™
 

Design thinking

  • 2. Origin Notion of design "way of thinking" in the sciences can be traced to Herbert A. Simon's 1969 book The Sciences of the Artificial Stanford University in the 1980 ’s and 1990 ’s teaching "design thinking as a method of creative action." David M. Kelley, who founded IDEO in 1991
  • 3.
  • 4. Empathize • Observe • Engage • Watch and Listen “To create meaningful innovations, you need to know your users and care about their lives.” What? • Empathy is the centerpiece of a human-centered design process. Why ? • It also helps you learn about what they need. How ?
  • 5. Define What ? Craft a meaningful and actionable problem statement – this is what we call a point-of- view. Why ? Synthesize your scattered findings into powerful insights. How ? Provides focus and frames the problem - Inspires your team - Informs criteria for evaluating competing ideas “Framing the right problem is the only way to create the right solution.”
  • 6. Ideate What? Process of “going wide” in terms of concepts and outcomes. Why ? Harness the collective perspectives and strengths of your teams How ? Prototyping , mind mapping, and sketching. “It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.”
  • 7.
  • 8.
  • 9. Case : 1 MRI Machine Nearly 80% of pediatric (infants, children) patients in the hospital had to be sedated in order to deal with MRI machine. Fear that this machine caused in kids ? Bad User Experience.
  • 10. Solution: Design Thinking So from something like 80 percent of the kids needing to be sedated, to something like 10 percent of the kids needing to be sedated
  • 11. Instead of thinking about what to build, building in order to think.