Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
Source: CEM 2.0 Book
Who you are. What you (now) need to know. And how to collaborate (well) with...Cindy Chastain
My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.
Stage 1 of the Design Process for Growth - the 'What is...' portion first asks us to take the 'customer journey' - this presentation is to help the businesses we work with as we move them forward in a redesign process that sets them up for meaningful, sustainable growth
New Frontiers: UX Professional as Business ConsultantCindy Chastain
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built.
From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next.
Who you are. What you (now) need to know. And how to collaborate (well) with...Cindy Chastain
My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.
Stage 1 of the Design Process for Growth - the 'What is...' portion first asks us to take the 'customer journey' - this presentation is to help the businesses we work with as we move them forward in a redesign process that sets them up for meaningful, sustainable growth
New Frontiers: UX Professional as Business ConsultantCindy Chastain
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built.
From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next.
Website design--pre-testing Neuromarketing - agence de publciité Montréalb-to-one
Website design--PRE-TESTING - USER ENGAGEMENT PRETESTING Neuromarketing - agence de publciité Montréal Montreal Web design - Montreal advertisng - publicité Montréal marketing Montreéal
http://btoone.com
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
What Design Thinking Is and How It Is Used in Software DevelopmentSumatoSoft
Design Thinking: what's in a name?
Why it is not about design [only] and how it can facilitate the whole software development process: http://bit.ly/2KXLKbN
Why Tell a Story? Storytelling is an essential skill for leaders who want to capture the imagination of their employees and spur change. A key element in involving their imagination is by using a story to create mystery and engage their curiosity. Life today is overwhelming. When you offer a story that engages people at an emotional level, entertains them and ignites their passion, they will listen. When they are listening, you have influence. In fact, people will always listen to those who tell the best stories. The best stories are the ones that have the most meaning for the greatest number people. Learn how to ignite action, enable listeners to visualize the transformation needed to instill organizational values and install organizational values. Stories provide you with a venue to be genuine and positive, nurture innovation and establish identity and trust. It is important that you do not tell a single story, rather the characters and themes should be rich and diverse. As a leader you can foster collaboration in which group members develop a shared perspective and create a link between now and a positive result tomorrow. Once people make your story their story, you have tapped into the powerful force of faith. Storytelling creates a natural, collaborative connection between leaders and members of the organization.
Learning Objectives:
1. How can I use the power of story to move my organization/team forward?
2. What and how great leaders tell great stories?
3. What style of story is used and when as a leader?
Craig Menzies' pragmatic and inspiring workshop introduces you to new and effective ways to:
- make the business case for investment
- benchmark performance
- develop a strategy for improvement: now, near and far
- get started with customer journey mapping.
本文件是源自於Acumen+網站上的MOOCs課程「設計工具組:以人為本設計的課程(Design Kit: The Course for Human-Centered Design)」第二週課程講義 ( https://novoed.com/design-kit-q2-2015/home ),歡迎與我聯絡討論設計思考,文中翻譯有建議也請不吝告知,謝謝。
1st Conference - Catherine Hills - Service Design and Design ThinkingCatherine Hills
“Speaking with people. How to collaborate with and deliver value for your customers.”
It’s easy to say that we need to have “customer collaboration”, but how can we do this effectively? One way is by speaking to people, but what do you do with the information gathered to deliver valuable outcomes for them?
What does “human centred design”, “service design” and “design thinking” mean? How can we use “design sprints” and how can this be revalidated through the shorter feedback loops and frequent delivery that working with agility insists upon?
It’s all connected to human factors so let’s learn how these can combine to help us get closer to our customers and really deliver!
Catherine Hills is UX and Service Design Director at RMIT Online.
An accomplished and collaborative agile human-centered experience designer and research lead, she has worked for a range of businesses including ANZ Banking Group, SEEK, REA Group, Thoughtworks, 99designs, Envato and the University of Melbourne. Catherine is a seasoned Agile UX practice, delivery lead and people coach, with experience in product discovery and innovation.
Catherine entered industry as a graphic and interaction designer and front-end engineer. Since then, her experience has been gathered in organisations in both the United Kingdom and Australia. Catherine has led design and research in digital agencies, publishing companies, education, technology and startups.
https://www.1stconf.com/speakers/#catherineh
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
Alan introduces you to a three step approach to unleashing the business changing power of UX by:
Assessing the state of UX in your organisation, learning how to improve the research that you do and seeing new ‘agile’ ways of working and thinking, to join it up.
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
本文件是源自於Acumen+網站上的MOOCs課程「設計工具組:以人為本設計的課程(Design Kit: The Course for Human-Centered Design)」第一週課程講義 ( https://novoed.com/design-kit-q2-2015/home ),歡迎與我聯絡討論設計思考,文中翻譯有建議也請不吝告知,謝謝。
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Design Thinking & Lean UX for Enterprise_UXNightAdam Williams
This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.
It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.
Presentation for the Barcamp Penang 2013 unconference on Design thinking and its application in creating great consumer experiences for an online business
Learn more about stakeholder maps on https://blog.morethanmetrics.com/stakeholdermaps/
This is a cheat sheet on how to create a stakeholder map – what details are important, how to arrange them and how to analyze connections between them.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
The presentation unveil the concept of Design Thinking, its various stages, different tools and the scope of applying the concept of design thinking in tourism management
Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
Website design--pre-testing Neuromarketing - agence de publciité Montréalb-to-one
Website design--PRE-TESTING - USER ENGAGEMENT PRETESTING Neuromarketing - agence de publciité Montréal Montreal Web design - Montreal advertisng - publicité Montréal marketing Montreéal
http://btoone.com
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
What Design Thinking Is and How It Is Used in Software DevelopmentSumatoSoft
Design Thinking: what's in a name?
Why it is not about design [only] and how it can facilitate the whole software development process: http://bit.ly/2KXLKbN
Why Tell a Story? Storytelling is an essential skill for leaders who want to capture the imagination of their employees and spur change. A key element in involving their imagination is by using a story to create mystery and engage their curiosity. Life today is overwhelming. When you offer a story that engages people at an emotional level, entertains them and ignites their passion, they will listen. When they are listening, you have influence. In fact, people will always listen to those who tell the best stories. The best stories are the ones that have the most meaning for the greatest number people. Learn how to ignite action, enable listeners to visualize the transformation needed to instill organizational values and install organizational values. Stories provide you with a venue to be genuine and positive, nurture innovation and establish identity and trust. It is important that you do not tell a single story, rather the characters and themes should be rich and diverse. As a leader you can foster collaboration in which group members develop a shared perspective and create a link between now and a positive result tomorrow. Once people make your story their story, you have tapped into the powerful force of faith. Storytelling creates a natural, collaborative connection between leaders and members of the organization.
Learning Objectives:
1. How can I use the power of story to move my organization/team forward?
2. What and how great leaders tell great stories?
3. What style of story is used and when as a leader?
Craig Menzies' pragmatic and inspiring workshop introduces you to new and effective ways to:
- make the business case for investment
- benchmark performance
- develop a strategy for improvement: now, near and far
- get started with customer journey mapping.
本文件是源自於Acumen+網站上的MOOCs課程「設計工具組:以人為本設計的課程(Design Kit: The Course for Human-Centered Design)」第二週課程講義 ( https://novoed.com/design-kit-q2-2015/home ),歡迎與我聯絡討論設計思考,文中翻譯有建議也請不吝告知,謝謝。
1st Conference - Catherine Hills - Service Design and Design ThinkingCatherine Hills
“Speaking with people. How to collaborate with and deliver value for your customers.”
It’s easy to say that we need to have “customer collaboration”, but how can we do this effectively? One way is by speaking to people, but what do you do with the information gathered to deliver valuable outcomes for them?
What does “human centred design”, “service design” and “design thinking” mean? How can we use “design sprints” and how can this be revalidated through the shorter feedback loops and frequent delivery that working with agility insists upon?
It’s all connected to human factors so let’s learn how these can combine to help us get closer to our customers and really deliver!
Catherine Hills is UX and Service Design Director at RMIT Online.
An accomplished and collaborative agile human-centered experience designer and research lead, she has worked for a range of businesses including ANZ Banking Group, SEEK, REA Group, Thoughtworks, 99designs, Envato and the University of Melbourne. Catherine is a seasoned Agile UX practice, delivery lead and people coach, with experience in product discovery and innovation.
Catherine entered industry as a graphic and interaction designer and front-end engineer. Since then, her experience has been gathered in organisations in both the United Kingdom and Australia. Catherine has led design and research in digital agencies, publishing companies, education, technology and startups.
https://www.1stconf.com/speakers/#catherineh
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
Alan introduces you to a three step approach to unleashing the business changing power of UX by:
Assessing the state of UX in your organisation, learning how to improve the research that you do and seeing new ‘agile’ ways of working and thinking, to join it up.
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
本文件是源自於Acumen+網站上的MOOCs課程「設計工具組:以人為本設計的課程(Design Kit: The Course for Human-Centered Design)」第一週課程講義 ( https://novoed.com/design-kit-q2-2015/home ),歡迎與我聯絡討論設計思考,文中翻譯有建議也請不吝告知,謝謝。
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Design Thinking & Lean UX for Enterprise_UXNightAdam Williams
This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.
It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.
Presentation for the Barcamp Penang 2013 unconference on Design thinking and its application in creating great consumer experiences for an online business
Learn more about stakeholder maps on https://blog.morethanmetrics.com/stakeholdermaps/
This is a cheat sheet on how to create a stakeholder map – what details are important, how to arrange them and how to analyze connections between them.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
The presentation unveil the concept of Design Thinking, its various stages, different tools and the scope of applying the concept of design thinking in tourism management
Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
Human-Centred Design & the Business Model CanvasHeather McQuaid
What’s the best way to show how Human-Centred Design (aka Design Thinking) methods could be applied to the Business Model Canvas? By mapping methods onto a specific challenge within a Building Block. Here, I've looked at how to better understand the Customer Segment in order to inform choices about Value Propositions, Channels, Customer Relationships and Revenue Streams.
Slides from a training session introducing UX concepts to Business Analysts. This includes:
* An explanation of what User Experience involves
* How to include "contextual inquiry" into requirements gathering
* What "Information Architecture" is and how to manage findability and discoverability
* A brief introduction to Usability Testing
From idea to concept - webinar by Michał KrocheckiVisuality
This presentation will help you make your first steps when creating an application. You will be able to painlessly prepare a brief that could be used in multiple situations. Most importantly, you will be better organized and have a clear path towards the final goal.
The presentation was used to conduct a webinar - follow our facebook page to be informed about upcoming webinars.
How to apply design thinking to customer developmentHarry Alford
For entrepreneurs with a concept or early-stage startup, there is a problem/solution fit before product/market fit. This also couldn't be more the case when launching a new project or spinning out a venture within a large enterprise.
According to Simon-Kucher & Partners, customers don't care about seven out of 10 new products introduced to the market. One way to ensure customers want your product is by having a strong value proposition.
Utilizing design thinking tools allows you to design products and services that customers want regardless of the size of your enterprise.
Design thinking and customer development are both customer discovery processes. However, if you want to get it right before making big bets while optimizing for speed on limited resources, then these processes are a winning combination.
Above, in the presentation, are four excellent exercises to utilize to drive innovation forward at your enterprise:
Sailboat
Empathy Map
Lean Canvas
Cover Story
If you're scaling disruptive innovations with new business models, then you are targeting non-consumers of a category. This increases the level of difficulty and rate of failure. But sometimes the problems are well defined and can be solved through design thinking exercises.
These are just four ways to apply design thinking to customer development. Still, when facilitated appropriately, they provide a strong foundation for defining the current state, understanding the customer, making a business case, and visioning success.
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
Business Model Canvas and HAKATHON by Rajendra OjhaRajendra Ojha
This is the part of a international training session on the topic of business model and strategy that is provided after the huge research on Entrepreneurship and Business under ERASMUS+ research project.
tools in IDTelated to first year vtu students is useful where they can refer ...vinbld123
related to first year vtu students is useful where they can refer these notes as module 2 of design thinking elated to first year vtu students is useful where they can refer these notes as module 2 of design thinking elated to first year vtu students is useful where they can refer these notes as module 2 of design thinking
How to visualize the user's end-to-end experience, including touchpoints, emotions, pain points, and opportunities for improvement. The second part is Mental models - a way to get insights into the internal representations and understanding that users have about how your system or product works.
Do you understand the experiences of your customers? How about your employees? In this workshop/presentation Shift breaks down Journey Mapping best practices and offers hands-on guidance to perfecting your Journey Mapping skills.
Digital Transformation with the aim of Maximizing Customer ExperienceDr. Okan Acar
What does digital transformation mean?
The terms digitization, digitalization and digital transformation are often used synonymously to describe the impact of digital technologies on society. On closer inspection, however, we can appreciate the finer nuances at these concepts:
Digitization describes the process of transferring analog data into digital (computer-readable) formats, or put in other words: of turning ABC 123 into 0s and 1s. Rooted in the development of the modern binary system by the German mathematician Gottfried Wilhelm Leibniz in 1679, digitization really took off in the 1940s with the groundbreaking work of John von Neumann that started the information age.
In contrast, digitalization can be defined as the process of technology-induced changes in business. In other words, the term focuses on how emerging digital technologies may be applied to induce meaningful changes to businesses and its customers.
Last but not least, digital transformation focuses on describing the total and overall effects of digitalization on business and society, thus capturing the implications that newly adopted digital technologies will have on the economy, ecology, society, and business ecosystems.
We may capture these nuances in one sentence as follows: Digitization enables digitalization leading to digital transformation
Product development refers to an activity of creating new products or enhancing exitsing products or services. Developing new products in an Islamic bank might be tougher depending on the compliance to not only the regulatory bodies but also the principles in islamic banking.
Katılım Bankacılığı Organizasyon Yapısı ve Kurumsal YönetimDr. Okan Acar
Bu presentasyonda; genel olarak organizasyon yapıları tanıtılarak, bunların katılım bankacılığı çerçevesinde nasıl kullanılabileceği analiz edilecektir.
Finansal yönetimde CAPM modeli oldukça önemlidir. CAPM modelinin içerisinde ise birçok alt model vardır. Bunlardan en bilinenleri statik CAPM ve intertemporal CAPM dir.
Günümüzde büyük kurumların müşteri deneyimini iyileştirebilmek ve müşterilerine hızlı çözüm bulabilmek için fintekler ile işbirlikleri yaptıklarını görmekteyiz. Bu sunumda da fintekler ile çalışılırken nelere dikkat edilmesi gerektiği ortaya konulmuştur.
Dijital dönüşümün en önemli aşamalarından biri kültürel dönüşümdür. Yapılan tüm dönüşüm faaliyetleri eğer organizasyon tarafından benimsenmezse bir fayda üretmez. Bu sunumda kültürel dönüşümün gerçekleştirilebilmesi için gerekenler anlatılmıştır.
Günümüzün en sıcak konularından biri müşteri deneyimi konusudur. Tüm kurumlar artık müşterinin beklentilerinden geri dönerek ürün ve hizmetleri tasarlamaya başlamışlardır. Müşteri deneyimi de tasarım odaklı düşünme yöntemi ile bu konulara çözüm bulmaya çalışmaktadır.
Geçmişten bugüne islami bankacılık veya ülkemizde bilinen adıyla katılım bankacılığı nedir sorusuna yanıt aramaya çalışıyoruz. Hangi ürünleri var? Ne zamandan beri kullanılıyor? Ülkemizde hangi katılım bankaları var?
İnsanların kariyerlerlerinde başarılı olmak için neler yapmaları gerektiğini özetlemeye gayret ettim. Yaptığı işi severek çalışanlar, motivasyonu yüksek olanlar, zamanını iyi planlayanlar ve dürüst insanlar her zaman daha fazla tercih edilir. Bazı kitap önerileri de var.
Customer experience is the latest era of marketing. It is mainly defined as the feeling of the customers when they directly or indirectly encounter with a specific brand. Here in this presentation, we will try to share the fundamentals about CX.
Source: CEM 2.0 Book
The digital trends affecting all individuals and companies. The trends are; AI, robotics, data analytics, machine learning, cloud, blockchain, cyrpto currency, biometry, iot, wearable technologies and 3d printing
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Thinking
▸In the age of complexity and uncertainty with many
unknowns organizations search for a magical way to
achieve these two objectives.
▸This requires a new way of thinking in today’s
dynamic and complex world that is shaped around
bang:
• bytes,
• atoms,
• neurons,
• genes
3. “ “True innovation comes
from recognizing an unmet
need and designing a creative
way to fill it.”
4. Design Thinking
In recent years; startups, large enterprises and non-profit organizations
have been using design thinking to foster innovation and create desirable
solutions, products, services, and experiences.
Not only a mindset, but also a workshop based study.
Design Thinking methodology includes six phases:
▸ Definition
▸ Research
▸ Interpretation
▸ Idea Generation
▸ Prototyping
▸ Evaluation
5.
6. In Design Thinking Projects
▸The definition phase requires concretization skills
▸ The research phase requires observation, asking the right
questions and contextual thinking skills
▸The interpretation phase requires empathy, pattern recognition, and
intuition skills
▸The idea generation phase requires creativity, thinking out of the
box, and organic design skills
▸The prototyping phase requires visual thinking and
conceptualization skills and the ability to simplify and create images
▸The evaluation phase requires critical thinking skills
13. HMW Questions Technique
▸Design thinking teams can use the ‘’how might we’’(HMW)
questions technique to define and frame the design
challenge in a concrete way. HMW questions should not be
too broad or too narrow.
Wrong Design Challenge Definitions
• How might we be a more succesful company? (too broad)
• How might we improve the sales of our dealers at remote
locations by adding a dealer search page on the mobile app? (too
narrow)
Right Design Challenge
• How might we improve the sales of our dealers at remote
locations?
14.
15. Persona
▸ Personas, which are representative imaginary characters, are the best way to
define and visualize target user groups.
▸ Although there can be several user profiles for a product, design thinking teams
should limit the number of personas to three (at most at four, in extreme cases) to
prevent failing into the trap of ‘’designing for everybody’’
▸ A persona description should include a name, photo and demographic info(age,
gender, education, profession, etc.) and scenario section that best represents the
mental model of the persona.
▸ Persona descriptions should not only have demographic information but should
also include psychological aspects such as interests, capabilities, weaknesses
and expectations of the persona. These psychological aspects can be defined in
the scenario section of the persona description.
18. Interview & User Observation
Teams should apply etnographic research techniques such as
interviews and user observations and identify the needs, problems and
expectations of the target audience.
Interview
▸The aim of interviews is to collect as much data as possible about
the needs and expectations of target users by asking them specific
and unbiased questions during preliminary research and the
workshop.
User Observation
▸Design thinking teams should observe users in their own contexts to
uncover the needs and problems that are not captured during
interviews.
19.
20. Costumer Journey Map
▸Journey mapping is an effective technique used to
visualize and evaluate the end-to-end experience of
users during their engagement with a product or
service at different touch points.
▸It provides a holistic representation of each
persona group’s experience, emotions, motivation,
and satisfaction level at each part of the
interaction.
23. Empathy Mapping
Design thinking is an empty-driven methodology which promotes
emotional design. It requires treating people not as subscribers, but as
human beings who form emotional bonds with the products, services,
or spaces they use.
Therefore, in generating insights, teams should consider not only the
needs and problems of the target audience but also the emotions.
▸ Empathy map should be prepared for each persona group.
▸ The team analyzes research data about the persona and discusses
his feelings about the current situation.
26. Brainstorming
Brainstorming is the spontaneous listing of creative ideas, without too
much thinking about their quality. In order to maximize the
effectiveness of brainstorming sessions, design thinking teams should
apply the following best practices:
▸ Invite all of the relevant stakeholders
▸ If needed, use ice-breaking techniques (such as asking them their
opinions about a popular subject) at the beginning of the session to
help people start collaborating.
27. Brain Dump
If the participants are hesitant to share their ideas in front of
the others, design thinking teams can apply the brain dump
technique.
This technique is applied as follows:
▸ Instead of telling their ideas, brainstorming participants
individually write down their ideas on sticky notes.
▸ The facilitator reminds each group to complete this process
within the time allocated.
▸ When the time is up, each group presents their ideas to the
entire team.
28. Reverse Brainstorming
If the participants have difficulty in generating
crative ideas; teams can apply the reverse
brainstorming technique.
It aims to approach the problem in a reversed way.
For example, if the objective is ‘’improving customer
experience at call center’’, then the team questions
how customers can have a worse experience.
30. Prioritization
At the end of the ideation session, design thinking
teams should apply convergent thinking and
prioritize solution ideas according to two main
criteria:
o Value Proposition
o Difficulty of implementation
33. Low-fidelity Prototyping
▸Many teams can generate creative
ideas, but they may not be able to
turn them into tangible solutions.
▸Prototyping allows design thinking
teams to visualize and turn
imaginary solution ideas into
tangible forms which help them
communicate with users to gain a
better understanding of how an idea
might solve the adressed challenge.
34. Story Board Technique
If the new solution to the design challenge is not a
software, a product, or a space but rather a service, a
business model, or a new process, then design thinking
teams can use the storyboard technique to prototype the
solution.
As in film making, the new solution is described by
visualizing user interactions as a story that is graphically
represented with pictures in sequential sections and
frames. The pictures do not have to be perfect, but they
should be easily understandable.
35. Summary
▸Definition
Define the challenge of a specific group of people
▸Research
Interview and observe the target audience in its own context and
identify needs, problems and expectations associated with the
defined challenge.
▸Interpretation
Detect patterns among research data and use them to generate
actionable insights
36. Summary
▸Idea Generation
With inspiration from the insights, generate ideas for creative
solutions that may satisfy the needs and expectations and solve
the problems of the target audience.
▸Prototyping
Turn selected solution ideas into tangible forms.
▸Evaluation
Test the solution alternatives by using prototypes, and refine
them based on target users’ feedback.
37. Design Thinking Case Requirements
▸You will be given basic problems in banking environment.
▸‘’How might we’’ question for the choosen subject.
▸Imaginary Persona description
▸Customer Journey Map Canvas (AS-IS)
▸Empathy Map Canvas for persona
▸Brainstorming and Customer Journey Map Canvas (TO-BE)
▸Value Proposition Canvas for proritization of ideas
▸Story Board Technique to explain the solution as a story
38. Design Thinking Case Assessment
▸Design Thinking Case has 30% weight in the assessment of the course.
▸11 teams will be formed. Team members will be randomly selected.
▸You will be assigned to one of the groups.
▸You need to determine a representative for each group.
▸Before next week the repr. should be determined.
▸Next week, there will be a raffle draw for the projects / problems
▸A team of 5-10 people will score the teams.
▸The assessment criteria will be as follows
Case Assesment Criteria Points
Presentation skills 20
Research Quality 20
Contribution to Customer Experience 30
Compliance With Design Thinking Methods 20
39. Example of CebimPOS Case
What is CebimPOS?
▸Kuveyt Türk CebimPOS is a package solution that ensures the receiving of payments
through the transformation of your smartphone into a POS device .
▸CebimPOS menus can be used after logging into the Corporate Mobile Branch.
▸Card details and transaction information are entered into the Kuveyt Türk CebimPOS
Sales Menu.
▸Then "3D Secure and GO – Pay Safely" payment screen appears.
▸The OTP (One Time Password –) sent to payer’s smartphone, is entered on this
screen.
▸Then the payment is completed.
▸Payment is made using Kuveyt Türk CebimPOS can be shown in a list. End-of-day
follow-up can also be performed in addition to cancellation and refund transactions.
40. HMW Question
How might we set up better customer
experience at new CebimPOS application?
HMW QUESTION
41. Example of Persona
Artisan Ayhan
▸Age: 45
▸Occuption: Ironmonger and has 2 workers
▸Income: 100.000+ TL Annual
▸Usually B2C Works
▸Monthly POS Turnover 10 thousand TL
▸Usually low quantity transactions
▸Requirement of quick and easy operation
▸Want to use alternative methods of 3D
SMS
▸He expects transactions with no cost
▸Receives feedback from some customers
that they do not wish to provide card details
▸Hears the convenience of different
applications from artisan friends
I'm a middle-aged small shopkeeper. I have
two employees, I'm happy with my job. I
usually use leave on Sundays and work hard
on other days.
In my spare time I enjoy spending time with
friends and family. My favorite activity is to
go to the picnic area on Sunday with my
family. I usually take a vacation by the sea
once a year.
I'm dreaming of days when I'm retiring.
When I retire, I'm thinking of buying a house
with a garden.
42. Example of Customer Journey Map Canvas (AS-IS)
Touch Points Application
Activities
Application in
Branch
Mobile Branch
Login
CebimPos Login Data Input SMS Approval
Result
Information
Options
Transaction
History
Detail Cancel
End of Day
Report
Return
Extract of
Account
Customers can
just apply
CebimPOS at
branch.
The CebimPOS
button on the
login screen is not
visible and does
not attract
attention.
The customer
wants to know
how to use
CebimPos.
Customers expect
to see contactless
payment. (NFC)
Inability to receive
password by SMS
when the
cardholder is
someone else
Slip and receipt
requirement
(Invoice
integration may
be required)
There is a need of
viewing batch
transaction
(selecting), listing
and sending
Expectation: How
many days are
blocked when the
customer clicks on
the transaction
detail
Need of receiving
manual day-end
Refund cannot be
made unless there
is money in the
current account
when it is
requested to be
returned in
blocked POS
devices.
The dates of the
extract cannot be
selected and the
extract is not
requested
through the
application
Customers must
come to the
branch to add
new Cebim POS
user.
Customers expect
to easily see
where CebimPos
is when they
enter the Mobile
Branch.
When the first
entry to
CebimPOS, A
''Okey'' button is
displayed. when
clicked it, the
introduction tour
cannot be opened
again.
It receives a
different error
code for each field
that is entered
incorrectly, but
customers does
not know which
information is
entered
incorrectly.
Some customers
want to make
transaction
without SMS.
Lack of
information on
whether the
money has been
withdrawn
Unable to view
transaction report
for a specific
period is a
problem
Inability to receive
and share slip /
receipt mail from
transaction detail
Inability to display
transaction value
date
Changing in POS
conditions is done
manually by
customer
representative at
the branch.
Insufficient SMS
time available to
some customers
Lack of
information in
customers end-of-
day reports
Customer's
remaining limit
cannot be
displayed after
transactions
If the customer
doesn't have
money in his
account, the
customer will
have a refund
problem
Login Transaction Post Transaction
Needs&Problems&Expectations
43. Empathy Map Canvas
Think & Feel
▸He doesn’t want to pay cost
▸Want to get the low cost
▸He wants trust because he doesn't know his
customers.
Hear
▸ He hears the convenience of other application
from his artisan friends.
Say & Do
▸He mentions that no installment transactions
have been made.
See
▸ He sees the opportunities offered by other
banks.
Pain Points
▸Interruption of the operation when the phone
rings.
▸The fact that he can't give receipt to customers.
▸Inability to trade with American Express.
Gain Points
▸Easy to install and use
▸Receiving payments from customers anywhere
44. Example of Customer Journey Map Canvas (TO-BE)
Touch Points Application
Activities
Application in
Branch
Mobile
Branch Login
CebimPos
Login
Data Input SMS Approval
Result
Information
Options
Transaction
History
Detail Cancel
End of Day
Report
Return
Extract of
Account
Customers can apply
online CebimPOS
For the first entry,
there can be a
animation to find the
application in mobile
branch by the
customer
In the new
application, if the first
4 digits of the card
number are entered
as mastercard and
within the first 3 days;
transfer of
information that the
MasterCard
transaction cannot be
made within the first
3 days
NFC and OR code
development and
transfer of card
information to the
system
Receiving SMS OTP
should be left to the
customer's preference
All error codes should
be handled and the
appropriate text
should be written to
be shown to the
customer.
Specific to CebimPOS,
Flexible block and
commission
preference
There should be an
option to send slips to
the printer in bulk or
to send them as mail.
E-slip should be
displayed in the
transaction detail and
there should be
sharing options.
On the End of Day
screen, you will be
informed that the end
of the day is done
automatically.
If there is no money in
the current account in
return, the account
can decrease to
negative balance
The application
should have graphical
reports that can be
displayed on the
screen and mail.
If the customer
already has a fixed
POS, CebimPOS can be
easily purchased from
the mobile branch
without coming to the
branch.
The introduction tour
that will be released
at the first entry
explaining the
features of the
application in a
comprehensible
manner and this
promotion tour
should be accessible
in the form of info on
demand.
Kuveyt Türk cards
have the opportunity
to shop in
installments. In
addition, the
infrastructure
required to install in
all cards should be
researched
Transactions under a
certain amount can be
directly without SMS
OTP.
The option of sharing
E-slip with adding the
mail entering area
(mail from Kuveyt
Türk) and number
entering area (SMS
from Kuveyt Türk).
There should be
information about the
obligation to block 21
days for companies
established within 6
months.
Sending SMS or mail
to the customer after
the money is credited
to the account
The number of
blocked days
remaining and
commission rate
should be displayed
on detail screen.
Displaying the forward-
term cash flow, which
allows the customer
to adjust the
payments.
The demo version of
CebimPOS application
can be installed to the
branch personnel.
In the new application
Once the PIN is
entered 1 time a day,
the application
remains logged in the
background without
the need to login
again.
Send a link to the
cardholder for
collection via SMS and
open the relevant
page from this link.
The option to send
the E-Slip to himself.
Also, the username
will be displayed on
the slip if transaction
comes from multiple
users.
Authorizing the
customer to identify
CebimPOS user.
On multiple users, the
main user sees who is
performing the sales
and day-to-day
transactions
Customers can get
blocked money in
mobile branch before
blocked days end.
Presenting a historical
report screen to the
customer (transaction
date, time, user name)
Preparation of the
infrastructure related
to foreign currency
transactions
This should be
specified if an error is
received because the
customer limit is full
Ideas&ImprovementAreas
Login Transaction Post Transaction
46. Example of Story Board Technique
▸Ayhan downloads the new CebimPOS application.
▸He uploads the necessary documents to application screen.
▸He receives the information that the application has been approved.
▸He logins to CebimPOS by entering user information.
▸A customer comes to his shop.
▸Customer wants to pay with credit card.
▸The card information is automatically filled in when Ayhan shows the
customer's credit card to the camera.
▸He asks the customer whether he wants to pay with or without SMS
OTP.
▸The customer tells him that he wants to buy without SMS OTP.
▸He completes the transaction and sends the electronic slip to the
customer by e-mail.