1. The document discusses customer experience (CX), defining it as the sum of subjective ideas that arise from direct or indirect interactions with a product or service at a conscious or subconscious level.
2. It explains how to map the customer journey and identify touchpoints, pain points, pleasure points, and equity points across the stages a customer passes through.
3. Metrics for measuring CX are presented, including Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and First Contact Resolution Rate.
4. The role of integrated marketing communications in designing consistent experiences across consumption stages is covered.
The #Newtonians guide to #Excellent #ServiceFaris Gammoh
A guide for fellow #Newtonians developed by our own Newtonian Ammar Khalifeh, as we developed the brand based on Clarity, Continuity and Community
#Momentum on your side... Looking forward to making this a Global Reality. If interested in learning more or joining the movement, email me at faris@newtoninsurance.com
The #Newtonians guide to #Excellent #ServiceFaris Gammoh
A guide for fellow #Newtonians developed by our own Newtonian Ammar Khalifeh, as we developed the brand based on Clarity, Continuity and Community
#Momentum on your side... Looking forward to making this a Global Reality. If interested in learning more or joining the movement, email me at faris@newtoninsurance.com
Manifesto for Experience Driven Marketing by MESH ExperienceMesh Experience
A new model and framework for future marketing based on 12 years of capturing experiences people have with brands across a variety of categories and picking up every touchpoint/media/channel.
We love Lean Startup! Here are 23 Lean Startup Insights that we've collected for you guys to enjoy and learn from. If you got additional Lean Startup Insights, just comment below! We definitely want to hear about it!
Assignment Consumerism Affecting Innovation DUE 26As we contin.docxwilliejgrant41084
Assignment: Consumerism Affecting Innovation DUE 2/6
As we continue to explore the impact of emerging technologies on business and society, your second assignment is to prepare a discussion on how the new consumerism is affecting innovation in business. We discussed new consumerism last week (see lecture below pg 2-8). The assignment is as follows:
- Explain consumerism (in your own words!)
- Identify a specific aspect of new consumerism and provide detailed examples of how this new consumerism resulted in innovative responses by an organization of your choosing.
- Provide 3 or 4 bullets on ways that companies can 'listen' (and interact with) their customers in order to not miss innovative opportunities. Think like a consultant: if you had to provide 3 or 4 suggestions for an organization to do, what would you suggest?
_____________________________________________
All original writing please and provide your sources.
A business-like presentation / proper spelling, grammar is important.
“New Consumerism”
Overview
With the onslaught of disruptive technology, consumer behavior and ultimately decision-making is changing like never before. The new age consumers are taking control of their journey, discovering relevant product and service information and making decisions their way in real time. With Internet and social media as their weapon, consumers are making sure that businesses have no other way out, than to compete with each other in real time. The behavior of the interconnected consumers is not only changing, it is opening and closing traditional touch points, places, and ways to engage customers in real time and at the right time. Although we are talking about connected customers here, let’s also learn about the three categories that various consumers fall into –
Generation C is building an efficient human network where information and experiences serve as the ties that bind relationships. Therefore, it seems only fitting that firms apply a human touch in their marketing efforts. It is important that firms follow these four steps to connect with the customers:
1 Listen
2 Learn
3 Engage
4 Adapt
How do we manage the emerging trends being driven by these consumers?
Understanding the customers is the only way to develop effective and meaningful marketing, sales, and service strategies. This is the only way a company is able to develop or inspire a vision to provide their customers the satisfaction and experience they desire. Without this, the experience is left to the customer to determine and share.
This creates chaos and confusion in the market. Since connected consumers are the most influenced by those they know, the brand value of a product or service spirals down faster than one thinks.
This means organizations need to be on top of their products, brand - and customers.
The Dynamic Customer Journey
The Dynamic Customer Journey (DCJ) is about businesses building on existing experiences to retain customers. During the journey,.
How is it possible? A Masterclass Customer Experience in 30 minutes. I did it during the Insurtech Amsterdam Meetup. Do you want to have the same masterclass or a 2- or 3 hour masterclass? Contact me: pascal.spelier(monkeything)finno.nl
Business Case #5 Marketing Communications Marketing i.docxRAHUL126667
Business Case #5
Marketing Communications
Marketing is the process through which a firm creates value for its customers by delivering (place)
the goods and services (product) that meet their needs and wants. For this to be sustainable, the
firm must monetarily capture a portion of the value created (price). And for this exchange to occur,
the consumer must be aware of the product’s existence, its value proposition, its place of
availability, and its price. Advertising and sales promotions are the main communication tools by
which companies convey this information and further persuade current and prospective customers
to engage in a value exchange with the firm.
This note identifies the main issues involved in the effective management of the marketing
communication process. It first defines the purpose of communication. Then it classifies the tools
available to communicate with consumers. In the sequel, it elaborates on how consumers respond
to communication attempts. Finally, it lays out a framework for marketers to manage the entire
communication process.
Purposes of Communication
The ultimate purpose of marketing communication is to influence consumers to engage in a value
exchange with the firm. It does so by informing and persuading consumers. Marketing
communications inform consumers of the existence (awareness) and benefits of products, services,
and ideas. It also persuades consumers to change their attitudes and behaviors regarding goo ds and
services. There are, thus, four broad types of intermediary communication goals to be achieved:
Awareness: To capture one’s attention to a product, service, or idea.
Information: To convey factual information about a product, service, or idea.
Attitude (or image): To persuade consumers to change their attitude regarding a brand.
Call-to-action: To persuade consumers to act through specific behavior (e.g., purchase).
If done correctly, these intermediary goals of informing and persuading should eventually lead to
a value exchange. How this is achieved in practice can be understood by looking at the consumer’s
decision-making process (DMP).
Decision-Making Process
While the desired end result of all marketing activities, including communication, is typically an
exchange (often money for goods/services), there is a typical sequence of steps a consumer goes
through that lead up to this event. This sequence of steps or stages defines the consumer’s decision -
making process. A valid communication goal could be just to move the customer from one of these
early steps to the next. Determining the elements of a marketing communication strategy begins
with a careful analysis of the target consumers’ DMP.
Business Case #5
Figure 1 shows the types of responses—categorized as cognitive, affective, and behavioral—
required from consumers to move them along a typical DMP for a short lifecycle category (e.g.,
confectionary). In ...
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
Here is the presentation that I had prepared for Marketing Management classes.
Covers 5 major topics
1) Advertising
2) Ethics in marketing
3) Marketing Strategy and formulation
4) Marketing Plan
5) Creating value proposition
Digital Transformation with the aim of Maximizing Customer ExperienceDr. Okan Acar
What does digital transformation mean?
The terms digitization, digitalization and digital transformation are often used synonymously to describe the impact of digital technologies on society. On closer inspection, however, we can appreciate the finer nuances at these concepts:
Digitization describes the process of transferring analog data into digital (computer-readable) formats, or put in other words: of turning ABC 123 into 0s and 1s. Rooted in the development of the modern binary system by the German mathematician Gottfried Wilhelm Leibniz in 1679, digitization really took off in the 1940s with the groundbreaking work of John von Neumann that started the information age.
In contrast, digitalization can be defined as the process of technology-induced changes in business. In other words, the term focuses on how emerging digital technologies may be applied to induce meaningful changes to businesses and its customers.
Last but not least, digital transformation focuses on describing the total and overall effects of digitalization on business and society, thus capturing the implications that newly adopted digital technologies will have on the economy, ecology, society, and business ecosystems.
We may capture these nuances in one sentence as follows: Digitization enables digitalization leading to digital transformation
Manifesto for Experience Driven Marketing by MESH ExperienceMesh Experience
A new model and framework for future marketing based on 12 years of capturing experiences people have with brands across a variety of categories and picking up every touchpoint/media/channel.
We love Lean Startup! Here are 23 Lean Startup Insights that we've collected for you guys to enjoy and learn from. If you got additional Lean Startup Insights, just comment below! We definitely want to hear about it!
Assignment Consumerism Affecting Innovation DUE 26As we contin.docxwilliejgrant41084
Assignment: Consumerism Affecting Innovation DUE 2/6
As we continue to explore the impact of emerging technologies on business and society, your second assignment is to prepare a discussion on how the new consumerism is affecting innovation in business. We discussed new consumerism last week (see lecture below pg 2-8). The assignment is as follows:
- Explain consumerism (in your own words!)
- Identify a specific aspect of new consumerism and provide detailed examples of how this new consumerism resulted in innovative responses by an organization of your choosing.
- Provide 3 or 4 bullets on ways that companies can 'listen' (and interact with) their customers in order to not miss innovative opportunities. Think like a consultant: if you had to provide 3 or 4 suggestions for an organization to do, what would you suggest?
_____________________________________________
All original writing please and provide your sources.
A business-like presentation / proper spelling, grammar is important.
“New Consumerism”
Overview
With the onslaught of disruptive technology, consumer behavior and ultimately decision-making is changing like never before. The new age consumers are taking control of their journey, discovering relevant product and service information and making decisions their way in real time. With Internet and social media as their weapon, consumers are making sure that businesses have no other way out, than to compete with each other in real time. The behavior of the interconnected consumers is not only changing, it is opening and closing traditional touch points, places, and ways to engage customers in real time and at the right time. Although we are talking about connected customers here, let’s also learn about the three categories that various consumers fall into –
Generation C is building an efficient human network where information and experiences serve as the ties that bind relationships. Therefore, it seems only fitting that firms apply a human touch in their marketing efforts. It is important that firms follow these four steps to connect with the customers:
1 Listen
2 Learn
3 Engage
4 Adapt
How do we manage the emerging trends being driven by these consumers?
Understanding the customers is the only way to develop effective and meaningful marketing, sales, and service strategies. This is the only way a company is able to develop or inspire a vision to provide their customers the satisfaction and experience they desire. Without this, the experience is left to the customer to determine and share.
This creates chaos and confusion in the market. Since connected consumers are the most influenced by those they know, the brand value of a product or service spirals down faster than one thinks.
This means organizations need to be on top of their products, brand - and customers.
The Dynamic Customer Journey
The Dynamic Customer Journey (DCJ) is about businesses building on existing experiences to retain customers. During the journey,.
How is it possible? A Masterclass Customer Experience in 30 minutes. I did it during the Insurtech Amsterdam Meetup. Do you want to have the same masterclass or a 2- or 3 hour masterclass? Contact me: pascal.spelier(monkeything)finno.nl
Business Case #5 Marketing Communications Marketing i.docxRAHUL126667
Business Case #5
Marketing Communications
Marketing is the process through which a firm creates value for its customers by delivering (place)
the goods and services (product) that meet their needs and wants. For this to be sustainable, the
firm must monetarily capture a portion of the value created (price). And for this exchange to occur,
the consumer must be aware of the product’s existence, its value proposition, its place of
availability, and its price. Advertising and sales promotions are the main communication tools by
which companies convey this information and further persuade current and prospective customers
to engage in a value exchange with the firm.
This note identifies the main issues involved in the effective management of the marketing
communication process. It first defines the purpose of communication. Then it classifies the tools
available to communicate with consumers. In the sequel, it elaborates on how consumers respond
to communication attempts. Finally, it lays out a framework for marketers to manage the entire
communication process.
Purposes of Communication
The ultimate purpose of marketing communication is to influence consumers to engage in a value
exchange with the firm. It does so by informing and persuading consumers. Marketing
communications inform consumers of the existence (awareness) and benefits of products, services,
and ideas. It also persuades consumers to change their attitudes and behaviors regarding goo ds and
services. There are, thus, four broad types of intermediary communication goals to be achieved:
Awareness: To capture one’s attention to a product, service, or idea.
Information: To convey factual information about a product, service, or idea.
Attitude (or image): To persuade consumers to change their attitude regarding a brand.
Call-to-action: To persuade consumers to act through specific behavior (e.g., purchase).
If done correctly, these intermediary goals of informing and persuading should eventually lead to
a value exchange. How this is achieved in practice can be understood by looking at the consumer’s
decision-making process (DMP).
Decision-Making Process
While the desired end result of all marketing activities, including communication, is typically an
exchange (often money for goods/services), there is a typical sequence of steps a consumer goes
through that lead up to this event. This sequence of steps or stages defines the consumer’s decision -
making process. A valid communication goal could be just to move the customer from one of these
early steps to the next. Determining the elements of a marketing communication strategy begins
with a careful analysis of the target consumers’ DMP.
Business Case #5
Figure 1 shows the types of responses—categorized as cognitive, affective, and behavioral—
required from consumers to move them along a typical DMP for a short lifecycle category (e.g.,
confectionary). In ...
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? The path we follow to uncover these deep and potent insights here at InSites Consulting is elaborated here. In this paper, the focus lies on insight validation, the often skipped but necessary step in the consumer insight process and how insight validation can help unlock the insights with the greatest innovation, activation or branding potential.
Here is the presentation that I had prepared for Marketing Management classes.
Covers 5 major topics
1) Advertising
2) Ethics in marketing
3) Marketing Strategy and formulation
4) Marketing Plan
5) Creating value proposition
Digital Transformation with the aim of Maximizing Customer ExperienceDr. Okan Acar
What does digital transformation mean?
The terms digitization, digitalization and digital transformation are often used synonymously to describe the impact of digital technologies on society. On closer inspection, however, we can appreciate the finer nuances at these concepts:
Digitization describes the process of transferring analog data into digital (computer-readable) formats, or put in other words: of turning ABC 123 into 0s and 1s. Rooted in the development of the modern binary system by the German mathematician Gottfried Wilhelm Leibniz in 1679, digitization really took off in the 1940s with the groundbreaking work of John von Neumann that started the information age.
In contrast, digitalization can be defined as the process of technology-induced changes in business. In other words, the term focuses on how emerging digital technologies may be applied to induce meaningful changes to businesses and its customers.
Last but not least, digital transformation focuses on describing the total and overall effects of digitalization on business and society, thus capturing the implications that newly adopted digital technologies will have on the economy, ecology, society, and business ecosystems.
We may capture these nuances in one sentence as follows: Digitization enables digitalization leading to digital transformation
Product development refers to an activity of creating new products or enhancing exitsing products or services. Developing new products in an Islamic bank might be tougher depending on the compliance to not only the regulatory bodies but also the principles in islamic banking.
Katılım Bankacılığı Organizasyon Yapısı ve Kurumsal YönetimDr. Okan Acar
Bu presentasyonda; genel olarak organizasyon yapıları tanıtılarak, bunların katılım bankacılığı çerçevesinde nasıl kullanılabileceği analiz edilecektir.
Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
Finansal yönetimde CAPM modeli oldukça önemlidir. CAPM modelinin içerisinde ise birçok alt model vardır. Bunlardan en bilinenleri statik CAPM ve intertemporal CAPM dir.
Günümüzde büyük kurumların müşteri deneyimini iyileştirebilmek ve müşterilerine hızlı çözüm bulabilmek için fintekler ile işbirlikleri yaptıklarını görmekteyiz. Bu sunumda da fintekler ile çalışılırken nelere dikkat edilmesi gerektiği ortaya konulmuştur.
Dijital dönüşümün en önemli aşamalarından biri kültürel dönüşümdür. Yapılan tüm dönüşüm faaliyetleri eğer organizasyon tarafından benimsenmezse bir fayda üretmez. Bu sunumda kültürel dönüşümün gerçekleştirilebilmesi için gerekenler anlatılmıştır.
Günümüzün en sıcak konularından biri müşteri deneyimi konusudur. Tüm kurumlar artık müşterinin beklentilerinden geri dönerek ürün ve hizmetleri tasarlamaya başlamışlardır. Müşteri deneyimi de tasarım odaklı düşünme yöntemi ile bu konulara çözüm bulmaya çalışmaktadır.
Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
Source: CEM 2.0 Book
Geçmişten bugüne islami bankacılık veya ülkemizde bilinen adıyla katılım bankacılığı nedir sorusuna yanıt aramaya çalışıyoruz. Hangi ürünleri var? Ne zamandan beri kullanılıyor? Ülkemizde hangi katılım bankaları var?
İnsanların kariyerlerlerinde başarılı olmak için neler yapmaları gerektiğini özetlemeye gayret ettim. Yaptığı işi severek çalışanlar, motivasyonu yüksek olanlar, zamanını iyi planlayanlar ve dürüst insanlar her zaman daha fazla tercih edilir. Bazı kitap önerileri de var.
The digital trends affecting all individuals and companies. The trends are; AI, robotics, data analytics, machine learning, cloud, blockchain, cyrpto currency, biometry, iot, wearable technologies and 3d printing
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
3. “You’ve got to start with the customer
experience and work back toward the
technology, not the other way around.
(Steve Jobs)
4. Experience
1. Practical contact with and observation of
facts or events.
2. An event or occurrence which leaves an
impression on someone.
3. Encounter or undergo (an event or
occurrence).
4. Feel (an emotion or sensation).
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6. Direct Experiences
occur when a customers in
physical contact with the
offering itself. Such as
when a customer goes to
one of the bank’s braches
or banks online, the
customer has direct
experiences.
Experiences Based on Incurrence
Indirect Experiences
Any interactions that are
second-hand or through an
intermediary, such as an
advertisement, are labeled
indirect.
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7. Experiences based on awareness
▸Conscious
▸Subconscious
▸ The limitations of attention may limit conscious cognition but
don’t totally extinguish subconscious cognition.
▸ The stimuli that the customer is exposed to (even he is not
paying attention) is stored in his subconscious mind
▸ He may not be aware about this.
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8. Experiences based on their appearence
Random
The company has
no real control over
these experiences.
Accidental
During each visit,
the customer gets
more or less a
similar experience.
Designed
Designed
experiences are
consistent,
differentiated,
intentional and
sustainable.
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9. Customer Experience Management
Customer Experience Management refers to tracking, designing
and optimizing processes and interactions
that a company provides according to experiential needs of
customers with an aim of generating sustainable business value.
Experiences are the products of the five senses.
Same product or same service can be perceived differently by
different customers or same customer at different times.
Very hard to manage…
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10. Customer Experience is subjective
▸CX varies from customer to customer,
time to time, culture to culture or context to
context
▸The companies goal is to make this
subjective experience pleasant, memorable
and positive…
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12. Customer Experience
CX is the sum of subjective ideas that
arise as a result of direct or indirect
interaction with a product or service at
conscious or subconscious level.
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20. Customer Journey Map
A Customer Journey Map(CJM) is a
powerful tool that provides a visual
representation across all the stages that
customers pass through and records what
they think, do and feel at each interaction
with the brand.
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22. Moment of Truths vs Touchpoints
▸Touchpoint refers for every interaction between
customer and the brand along the customer
experience journey.
▸Moment of Truth refers for final decision of the
customer whether to continue the journey or not at
major stage ends of consumption
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23. Moment of Truths
▸0 - Social Discorevy
▸1 - Purchase
▸2 - Consumption
▸3 - Sharing
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24. Pain Points, Pleasure Points, Equity Points
▸Pain Point refers for an interaction spot between
customers and the brand that causes customers to
suffer.
▸Pleasure Point refers for an interaction spot
between customers and the brand that causes
customers to be gratified.
▸Equity Point refers for an equity in comparison
between what customer expects and receives.
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27. Customer Persona
Persona is the individual representation of an experiential
customer segment.
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Dimensions of Persona
Relevant Values
Involvement
Borders
Demographics
Current Interests
Goals
Behaviors
Experiential Commonalities
28.
29.
30. Outside In Strategy
▸Outside In strategy refers for deliberately adopting
customer as the major driver of the activities of the
company.
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31. Customer Centricity
▸Customer Centricity refers for the organizational
attitude that places customer to the center of the focus.
▸A Customer Centric Company, emphasizes coordinating
resources in order to deliver the expected value instead of the
delivering the value that is convenient to the company itself.
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33. Voice of the Customer
refers to process that is
administered to capture the
feedback from internal and
external customer, in order
to excel an offering or the
way it is delivered.
Voice of the Customer
VoC Collection Instruments
▸ Surveys
▸ Polls
▸ Social Media Analysis
▸ Online Communities
▸ Mystery Shoppers
▸ Employees
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40. Contact Resolution Rate (CR)
▸Contact Resolution Rate refers for the
ratio that represents customers, whose
complaints are resolved when they contact
with the company.
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41. First Contact Resolution Rate (FCR)
▸First Contact Resolution refers for the
ratio that represents customers, whose
complaints are resolved within their first
contact with the company.
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44. Experiential Marketing Communications
▸ Experiential marketing communications (EMC) is an expansion of
experiential marketing strategies, to foster consistent and relevant
messages across consumption stages.
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45. Customer Decision Funnel
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▸In the past, a customer would be aware of a set of brands, would
consider a few of them and would choose to buy one.
46. Customer Decision Prisim
▸The Customer Decision Prism is a natural outgrowth of customer
behavior to digital marketing.
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51. What is Segmentation?
Segmentation is the process of dividing a
broad market into economically meaningful
clusters based on some types of shared
characteristics.
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53. What is Experiential Segmentation?
Experiential segmentation refers dividing
market into sub-groups based on
customers’ experiential accumulation that
make them coercively behave in a similar
way.
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54. Pillars of Experiential Segmentation
▸Value centricity
▸Stage focus
▸Reciprocity
▸Approach and Avoid Perspective
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56. Segmentation & Targeting & Positioning
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▸Once you have determined which values are important to
your target customer Segment, the next step is to go deeper
and explore the associations that your target Segment shares.