Principles
Based on: Picture This: How Pictures Work by Molly Bang

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01 - Horizontal = Stability and Calm
02 - Vertical = more active, reaching up
3 – Diagonal = implies motion or tension, thus dynamic
Exercise:
Use 15 black shapes to create
a dynamic sense of motion.
10 minutes
4 – Upper half of picture plane = freedom, happiness, triumph, “spiritual”
“top of the charts”, “top gun”, “top dog”, “things are looking up”, “high as a kite”
4 -- Lower half of picture plane = grounded, yet, threatened, heavier, sadder, and constrained
“down on the dumps”, “feeling down”, “low life”, “low-down dirty dog”
5 – Center of picture plane = Point of greatest attention
Closer to edges and corners = Greater Tension
“He’s cornered”, “She’s in a tight corner”, “Edgy”, “On edge”, “Being pushed over the edge”.
6–

Light Backgrounds vs. Dark Backgrounds
=
Safe vs. Dangerous - - - - - - - - - (context depending)
Washed out vs. Glowing
7 – Pointed Shapes = Threatening
Knives, arrows, spears, missiles, rockets, rocky mountains, saw blades, fangs, etc.
7 – Curved Shapes = secure
Rolling hills, rolling seas, boulders, rivers, curves of the body, etc.
8 – Larger shapes = Stronger Shapes
Exercise: Cut out the displayed shapes
and arrange into two groups.
10 min.
Exercise: Cut out the displayed shapes
and arrange into two groups.
10 min.
9 – Association of similar colors is stronger than association of similar shapes.
10 – Contrasts enable us to see.
Exercise:
Using black shapes on white paper,
create a picture which evokes repetition
and confusion/regularity and
irregularity/ order and disorder.
40 minutes
Notes on Space
Space creates isolation and vulnerability.
Figure/Ground -- Positive/Negative Space
Overlapping
Furthest ---------- BACKGROUND ----------- top of picture
MIDDLE-GROUND
Closest ------------- FOREGROUND ----------- bottom of picture
Greater sense of space = Progressively smaller/thinner/lighter shapes
Misc. Notes:
Gestalt = Sum is greater than its parts
-Figure/ Ground

-Similarity

-Grouping

-Closure

-Continuity
?s

Design Principles

Editor's Notes

  • #3 Gravity impacts our visual response. Associations: Earth, Floor, prairie, calm sea. Humans are most stable when we are horizontal.