This document discusses how diagrams are a reflection of human thought and cognition. It makes three key points: 1) The way we organize space, whether on a page or in the real world, conveys meaning. Proximity implies relationships, and we organize items hierarchically. 2) The shapes and figures we use, such as dots, lines, boxes and arrows, also convey meaning. Likenesses can facilitate comprehension when they make sense. 3) Successful diagrams must work within the constraints of human cognition. They are refined over time based on user testing, and should use conventions like vertical for evaluation and horizontal for time. Diagrams express and communicate thought through their use of space and form.