The document discusses the design and instantiation of a reference architecture for a pluggable service platform tailored for e-commerce, addressing integration challenges posed by various technologies. It outlines research questions related to current solutions, architectural design, and evaluation methodologies, emphasizing an adaptable, lightweight platform to enhance operational agility for retailers. The study concludes with contributions to both theory and practice, proposing a functional prototype while highlighting limitations and potential areas for future research.

1. DESIGN AND INSTANTIATION OF
REFERENCE ARCHITECTURE FOR
PLUGGABLE SERVICE PLATFORM
IN E-COMMERCE
MOHAMMAD ANGGASTA PARAMARTHA - S1341243
MASTER INDUSTRIAL ENGINEERING & MANAGEMENT

2. Traditional approach
27/9/14Design and Instantiation of Reference Architecture of Pluggable
Service Platform in E-Commerce
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INTRODUCTION
BACKGROUND & MOTIVATION
E-
commerce
Platform
Function
1
Function
2
Function
3E-
commerce
Platform
Function
1
Function
2
Function
3
Flexible & Lightweight Platform
- Impact to agility
- Limited options for retailers - Pluggable Platform
- Integration

3.  Needs to integrate diverse applications of
business partners
 Emergence of new technologies (Cloud, SaaS,
Mobile, Social Media)
 Lack of suitable E-commerce platform
27/9/14Design and Instantiation of Reference Architecture of Pluggable
Service Platform in E-Commerce
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RESEARCH PROBLEMS

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Service Platform in E-Commerce
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RESEARCH QUESTION
MAIN RESEARCH QUESTION
What reference architecture can best serve as
the foundation for a
pluggable e-commerce platform
which supports
seamless integration and coordination
of e-commerce supply chain partners’
application and services?

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RESEARCH QUESTION
SUB RESEARCH QUESTIONS
 RQ 1: What is the current e-commerce platform
solutions landscape?
 RQ 2: How is the current integration platform
solutions landscape?
 RQ 3: How to design the reference architecture of
pluggable E-commerce platform which support
seamless integration and coordination?
 RQ 4: How to implement and evaluate the
reference architecture?

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RESEARCH METHODOLOGY
 Design Science Research Methodology (DSRM)
(Peffers et. al. , 2007)
RQ1
RQ2
RQ3
RQ4

7.  Common components: compilation of
common e-commerce platform functionalities
 Gaps & issues:
 Webshop-specific
connectors
 Point-to-point
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Service Platform in E-Commerce
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E-COMMERCE WEB SHOP STATE-OF-THE-ART
KEY FINDINGS

8.  Web Services
 Service Oriented Architecture & SOAP Web Services
 RESTful Services & REST API
 Cloud Computing
 Cloud-based Integration platform
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Service Platform in E-Commerce
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B2B INTEGRATION TECHNOLOGIES
LATEST DEVELOPMENT

9.  Common components:
 SOA Governance and API Management
 Process management
 Gaps:
 Lack of BPM engine
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Service Platform in E-Commerce
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CLOUD-BASED INTEGRATION PLATFORM
KEY FINDINGS

10.  Enterprise Architecture
 Architecture Framework : TOGAF
 Architecture Modeling Language : Archimate
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Service Platform in E-Commerce
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REFERENCE ARCHITECTURE
KEY CONCEPTS

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Service Platform in E-Commerce
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ARCHIMATE

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Service Platform in E-Commerce
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THE COMPLETE REFERENCE ARCHITECTURE

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ONLINE RETAILER
Common e-commerce
platform functionalities
from the state-of-the-art
analysis

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Service Platform in E-Commerce
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SERVICE PROVIDER

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Service Platform in E-Commerce
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PLATFORM PROVIDER
SOA Governance & API Management Process Management

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Service Platform in E-Commerce
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PLATFORM PROVIDER
 Collaborative Data Management
 Canonical data model
 Schema mapper & matching
 Identity and Access Management

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CASE SELECTION
ARCHITECTURE INSTANTIATION AS PROTOTYPE
 Return Registration Process
 Efficient return handling can increase customer
satisfaction and lead to major cost saving
 Not provided in most of e-commerce platform &
ERP (van Hillegersberg et. al. , 2001)
 Not present in existing online retailer process
models

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Service Platform in E-Commerce
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PROTOTYPE DEVELOPMENT
 Model Driven Architecture (MDA)
 Computation Independent Model (CIM)
 Platform Independent Model (PIM)
 Platform Specific Model (PSM)

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CIM & BUSINESS PROCESS DIAGRAM
RETURN REGISTRATION PROCESS

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PIM& RETURN HANDLING ARCHITECTURE

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PSM & MULESOFT INTEGRATION FLOW

22. PROTOTYPE DEMONSTRATION
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Service Platform in E-Commerce
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 Catelog Front-end Webshop (1)

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DESIGN VALIDATION
 System agility aspects (Lankhorst, 2012)
 The ease of making changes to a system: adaptability
 The ease of rapidly deploying changes: manageability
 The ease of minimizing and dealing with effects of
changes: resilience
 The ease of integrating a system with its
environment: interoperability
 The ease of decoupling a system from its
environment: reusability

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DESIGN VALIDATION
Replace some of the existing services with new
set of services
Type of services Existing New
Mailing Google Mail Yahoo Mail
Shippping Postmaster Shipcloud

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DESIGN VALIDATION
RESULTS
 Only few parameters need to be changed
 ESB architecture design, one endpoint for each
service
 Schema mapping as the key to replace services
 Manual service configuration during design-time
 Deploying changes to Cloudhub takes few minutes
 Hard to define the right granularity

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CONCLUSION
CONTRIBUTIONS
 Contributions to theory
 Add to the literatures of e-commerce, integration
platform and enterprise architecture
 Fill the gap in pluggable platform topic research
line
 State-of-the-art analysis
 Contributions to practice
 The architecture as the basis for real products
 Fully functional prototype

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CONCLUSION
LIMITATION & FUTURE RESEARCH
Limitations Future Research
Qualitative, subjective
assessment to the platform
design
Try to find suitable metrics for
assessment with external
experts
Simplified use-case Broader & more complex use-
case, or more than one case
Implement security
mechanism
Partial evaluation on some
architecture components
Detailed service classification
with respect to pluggability

28. THANK YOU
DISCUSSION TIME
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Service Platform in E-Commerce
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 conclusion
 contributions

29. RESERVED SLIDES
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Service Platform in E-Commerce
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 conclusion
 contributions

30.  Content & Product Information Management
 Website Storefront Management
 Customer Account Management and Customer Service
 Marketing, Promotion and Conversion
 Analytic and Reporting
 Data Repository & Search
 Rich Web and Client Presentation
 Stable Core Web Framework
 Shopping Cart and Payment (Transaction Processing)
 Order Management & Fulfilment System
 Shipping, logistic/distribution, and warehousing
 Back-office Integration
 Social Media Integration
 (Multi) Channel Management
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Service Platform in E-Commerce
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FEATURES OF E-COMMERCE WEB SHOP
PLATFORM

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E-COMMERCE PLATFORM STATE-OF-THE-ART
KEY TAKEAWAYS

32.  Web Services
 Universal Description Discovery and Integration (UDDI):
service discoverability mechanism
 Web Service Description Language (WSDL):
A formal document explaining service contracts, service
interface
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Service Platform in E-Commerce
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DEVELOPMENT HISTORY OF INTEGRATION
TECHNOLOGIES
WEB SERVICES

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Service Platform in E-Commerce
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DEVELOPMENT HISTORY OF INTEGRATION
TECHNOLOGIES
SOA STACK

34.  SOAP
 REST
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Service Platform in E-Commerce
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DEVELOPMENT HISTORY OF INTEGRATION
TECHNOLOGIES
SOAP AND RESTFUL SERVICES COMPARISON

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Service Platform in E-Commerce
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STATE-OF-THE-ART ANALYSIS

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Service Platform in E-Commerce
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STATE-OF-THE-ART OF CLOUD-BASED
SERVICE INTEGRATION PLATFORMS

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MULESOFT STUDIO MAIN WORKFLOW
Design and Instantiation of Reference Architecture of Pluggable
Service Platform in E-Commerce

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APPROVED REQUEST
Design and Instantiation of Reference Architecture of Pluggable
Service Platform in E-Commerce

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Service Platform in E-Commerce
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APPROVED REQUEST
OBTAIN CUSTOMER DETAILS

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DATA MAPPER
Design and Instantiation of Reference Architecture of Pluggable
Service Platform in E-Commerce

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Service Platform in E-Commerce
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GENERATE RMA LABEL

42. 44
POSTMASTER LABEL

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Service Platform in E-Commerce
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APPROVED REQUESTGENERATE RMA (RETURN MERCHANDISE AUTHORIZATION)
LABEL

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Service Platform in E-Commerce
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REJECTED REQUEST
MAIN FLOW

45. Compone
nt
Postmaster Shipcloud
JSON
Payload
{
"to":
{ "company": "Catelog",
"contact": "Mohammad Anggasta”
"line1":”Emmastraat 210",
"city": "Enschede”,
"state": "Null",
"zip_code": "7513BH",
"phone_no": "123456789" },
"package":
{ "weight": 1.5,
"length": 10,
"width": 6,
"height": 8 }
}
"carrier": "Fedex",
"service": "2DAY",
{
"to":
{ "company":"Catelog",
"first_name":"Mohammad",
"last_name":"Anggasta",
"street":"Emmastraat",
"street_no":"210",
"country":"NL",
"city":"Enschede”,
"zip_code":"7513BH" },
"package":
{ "weight":1.5,
"length":20,
"width":20,
"height":20 },
"carrier":"DHL",
"service":"standard",
CHANGES FROM POSTMASTER TO SHIPCLOUD

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Service Platform in E-Commerce
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DESIGN VALIDATION
CHANGES FROM GMAIL TO YAHOO MAIL
Parameters Gmail Yahoo Mail
Host smtp.gmail.com smtp.mail.yahoo.com
Port 25 465
Password
Application-specific password
(two-step authentication)
Original account password

47. 49
SHIPCLOUD LABEL

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PROTOTYPE DEVELOPMENT
DISCUSSION
 General Remarks
 Collaborative Services and Process Framework
 Collaborative Data Management
 Service Classification
 Mulesoft flow, Message Structure, and Data
Transformation

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Service Platform in E-Commerce
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OAUTH
DISCUSSION
 Tokens can get really big
 Your apps/APIs gets more complicated
 Whoever grant these permissions will have a
hard time managing all this.