Design it presentation
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This document discusses key principles and elements of design including function, aesthetics, scale, proportion, rhythm, balance, contrast, emphasis, unity, harmony, space, line, color, proximity, text size and creating images. It explains that good design requires both function and aesthetics. The principles provide guiding rules while the elements are the tangible parts that can be manipulated. Examples are given to illustrate concepts like scale, rhythm, and contrast to improve readability. The document encourages breaking rules and offers tips for creating jpeg images in PowerPoint.
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![[design it]
Alissa Sells](https://image.slidesharecdn.com/designitpresentation-130711223826-phpapp01/85/Design-it-presentation-1-320.jpg)
![[function and aesthetics]
function: how something works
aesthetics: how something looks
quality design requires both](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
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The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
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design is about progress. It is the conceptualization and creation of new things.
new ideas, interactions, information, objects, typefaces, books, posters, products, places, signs, systems, services, furniture, websites, and more.
what a designer will do??
designers imagine and make.they also research and think.
skilled in one or more specialties of the discipline.
what is aesthetics in design?
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the principles of design are what we do to and how we use design elements
how we apply the principles of determines how successful the design is.
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elements of design described here are point, line, shape,form, space, color, and texture
balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape closed to edge.
balance provides stability and structure to a design
balance refers to the appropriate arrangements of objects in a design to create the impression of the quality in weight or importance
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proximity
proximity creates relationship between elements.
it provides a focal point.
proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.
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Design it presentation
- 2. [function and aesthetics] function: how something works aesthetics: how something looks quality design requires both
- 3. [principles & elements of design] principles: guiding rules; theory of design explain how and why certain combinations and relationships of the elements are pleasing or not pleasing the recipe elements: physical expressions of design the working parts of the design; the tangible things we can manipulate to create a harmonious design XX XXX the ingredients
- 4. [scale] visual weight a a a a a
- 5. a:a an evaluation based on ratios or size comparisons [proportion] pleasing size relationships Alissa out of proportion = out of scale size relationship of parts to one another or to the whole division of two unequal, but harmonious or pleasing parts
- 6. [rhythm] organized movement repetition: a a a a a a a a alternation: a b a b a b or a a a a a a progression: a a a a a
- 7. symmetrical: A A asymmetrical: A A [balance] equity
- 8. a a a a a a a a [contrast] pleasing difference
- 9. a a a a a a a a [emphasis] focal point
- 10. unity variety the most important of all the design principles it provides a single unifying element that relates to all the varied components [harmony] agreement or rightness order through oneness and sameness interest through absence of sameness monotony confusion
- 11. a a a a a a a a a a a a a [space] positive or negative
- 12. a a a a a a a a [line] angled, curved or straight
- 13. a a a a a a a a [color] adds interest
- 14. [creativity] Now that you know the rules …break them
- 15. [proximity] implies relationship random title related title related text related text related text related text related text related text related text related text related text related text related text related text random text random text random text random text random text random text random text random text random text random text random text random text
- 16. a Can you easily read this? Can you easily read this? Can you easily read this? Can you easily read this? Can you easily read this? [contrast] for readability a Can you easily read this? Can you easily read this? Can you easily read this? Can you easily read this? Can you easily read this?
- 17. [text size] for readability aaCan you easily read this? Can you easily read this? Can you easily read this? Can you easily read this? Can you easily read this?
- 18. [creating a .jpeg] PowerPoint single image o create your image using PowerPoint tools o right click then choose save as picture o select .jpeg from the file type drop down menu and save layered images o layer your images using PowerPoint tools o right click then choose save as picture o enter presentation mode using Shift+F5 o take a screenshot using Alt+Prt Screen o paste back in to PowerPoint and crop o select .jpeg from the file type drop down menu and save
- 19. [let’s try it]
- 20. [thank you] Any questions? Please ask!!! Alissa Sells asells@sbctc.edu