Design History
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This document provides a brief history of graphic design through examples of early designs from Lascaux cave paintings to modern postmodern works. It traces the evolution of design from early Egyptian hieroglyphics and medieval illuminated manuscripts to modern styles including Art Nouveau, Bauhaus, Soviet Constructivism, the Swiss Style, American modernism, and postmodernism. Key developments highlighted include the printing press, advertising, and influence of movements such as Dada, Bauhaus, and postmodernism. A variety of poster and magazine cover designs from different eras are displayed to illustrate the changing styles of graphic design over time and across cultures.
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Graphic Design History - A History of Graphic Design
Gutenberg's printing press revolutionized communication in 1450. Throughout history, graphic design and printing technologies advanced, influencing how information and art were conveyed. Key developments included the rise of posters in the early 20th century, Art Nouveau's emphasis on curvaceous figures, and Bauhaus's maxim that form follows function which still influences typeface design today.
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The Industrial Revolution was a period from 1750 to 1850 where changes in manufacturing and technology profoundly impacted society. It began in the UK and spread worldwide. The Industrial Revolution marked a major turning point in history, with unprecedented growth in average income and population. For the first time, living standards of ordinary people began sustained growth.
Modern art
This document provides an overview of modern art movements from Neoclassicism in the 18th century through Surrealism in the early 20th century. It discusses the key characteristics and examples of works for each major movement including Neoclassicism, Romanticism, Realism, Impressionism, Post-Impressionism, Art Nouveau, Expressionism, Fauvism, Cubism, Futurism, Vorticism, Dada, Suprematism, Constructivism, De Stijl, and Surrealism. The movements had varying styles and subject matters but many revolted against prior conventions and explored new ways of representing visual art.
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The Industrial Revolution was a period from 1750 to 1850 where changes in agriculture, manufacturing, mining, transportation, and technology had a profound social and economic impact. It began in the UK and spread worldwide. It marked a major turning point in history, increasing average income and population growth unprecedentedly. For the first time, living standards of ordinary people began sustained growth.
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Art Deco was an eclectic artistic and design style that emerged after World War 1, spanning the 1920s and 1930s. It combined traditional motifs with modern, industrial imagery and materials. The style featured ornamentation with a focus on geometry, machinery, nature, and color. Art Deco influenced architecture, interior design, fashion, and other areas. It was not defined as distinct from Modernism until a 1966 exhibition highlighted works from the 1925 Paris Exposition. A related style, Streamline Moderne, emerged in the 1930s taking aerodynamic principles for reduced air friction and applying them to industrial and transportation design as well as some buildings.
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Neoclassicism and Romanticism were artistic movements between the late 18th and early 19th centuries that were influenced by classical Greco-Roman art forms and a focus on emotion, respectively. Neoclassical art featured compositions and subjects from Roman history portrayed through a rational lens, while Romanticism embraced themes of nature, emotion, and individualism. Famous Neoclassical artists included Jacques-Louis David and Jean Auguste Dominique Ingres, known for their history paintings and portraits, while Romantic painters like Eugene Delacroix and Francisco Goya captured heightened emotions and dramatic landscapes. Sculptors like Antonio Canova and Bertel Thorvaldsen also drew inspiration from classical styles during this period
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Art Nouveau was a design movement between 1890-1910 that influenced architecture, fashion, graphic design and more. It took inspiration from Asian art and artists like Van Gogh, using flowing, organic lines. Jules Cheret was influential as the "father of the modern poster". Art Nouveau featured simplified black outlines and flat colors, and was widely used in advertisements and commercial graphic design to enhance products during this era.
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The Neoclassical period saw a revival of styles from antiquity inspired by recent archaeological finds. Neoclassical painting was characterized by sharp colors, bold use of chiaroscuro, and depictions of classical ideals. Leading painters included Jacques-Louis David, Benjamin West, and Jean Auguste Dominique Ingres. In architecture, Neoclassicism emphasized order, logic, and the purity of classical Roman and Greek styles. Influential architects were Étienne-Louis Boullée, Claude-Nicolas Ledoux, and Palladio.
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Murals are large artworks painted directly onto walls or ceilings. Some of the earliest murals date back over 30,000 years to paintings found in caves in France. Ancient cultures like the Egyptians, Minoans, and those in Pompeii also created murals. In modern times, murals became popular again through Mexican muralist movements. Murals bring art to the public and can have social, political, or propaganda purposes. Famous murals can be found worldwide, including in Mexico, New York, Belfast, and Berlin.
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Design History
- 2. What is it? In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience." (Meggs)
- 3. Graphic Design A VISUAL HISTORY
- 4. Early Design Lascaux, France. circa 14000 B.C.E.
- 5. Early Design Egyptian Hieroglyphics, date unknown
- 6. Early Design Book of Kells, AD 800
- 7. Early Design Gutenberg Bible 1450s First text in western Europe that used movable type. Reproduction now more economic and efficient
- 9. Enlightenment Declaration of Independence, 1776 Design as symbol of resistance
- 10. Industrial Revolution Toulouse-Lautrec Poster late 1800s The Dawn of Advertising
- 11. Industrial Revolution Advertisement Late 1800s Art Nouveau
- 12. Modern Design DaDa-inspired poster 1920s DaDa 1920s-30s Paris, Germany New York
- 13. Modern Design Bauhaus Poster 1923 The Bauhaus Movement 1919-1933 Mirrors Cubism and Constructivist movements in art world
- 14. Modern Design Bauhaus Poster The Bauhaus Movement 1919-1933
- 16. Swiss Movement Piet Mondrian The influence of the Swiss
- 17. Swiss Movement The influence of the Swiss
- 18. Swiss Movement Helvetica Poster The influence of the Swiss Helvetica
- 19. Swiss Movement VW Beetle Ad, 1950s The influence of the Swiss
- 20. Swiss Movement Magazine Cover, 1969 The influence of the Swiss
- 22. Book Cover Paul Rand 1914-1996 American Modernism
- 23. American Modernism Album Cover 1960s & Pop Art Milton Glaser