This document describes a campaign against racism and discrimination that focuses on raising awareness of the importance of respecting differences among all mankind. The campaign's slogan emphasizes that we are all subject to the same rules regardless of form or race. The target population of the campaign is the city of Bogotá.

1. DISCRIMINATION
RACISM

2. DESCRIPTION SOCCIAL ISSUE

3. CAPAIGN IS?
 DESIGN AND DESCRIPTION
 THIS CAMPAIGN FOCUSSES ALL MANKIND, TAKE THAT AWARENESS OF THE
IMPORTANCE OF RESPECT DIFFERENCES

4. SLOGAN
 WE ARE ALL IN THE SAME RULES NO EXCEPTION FORMS AND
RACES, NO DISCUSSION

5. TARGET POPULATION
 Bogotá

6. WHERE IS IT VISIBLE

7. SOLUTION

8. PERSONAL OPINION