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MOBILE PHONE PROJECT
Goals



Develop a mobile product/service
targeting an aging population (70+)
focused on positive social mediation
ease-of-use

Design
1) Company name, logo, and visual communications
   program
2) Cellular telephone and telephone interface
3) Product packaging and point of sale
Ethnographic Research
       Photos
Ethnographic Research
       Results



               Contextual Aspects
               Kept in Pocket
               Held in left hand and operated by
               right index finger
               Physical Impairments
               Arthritis
               Heart Problems
               Impaired Vision
               Hearing loss
               Variety of Living Environments
               Alone
               w/ Spouse
               Assisted Living
               Travel
Ethnographic Research
                             Results


Physical Aspects
No soft buttons (arrow shortcuts especially)
Would use advanced features if they were easier
Users unaware of phone features
No side buttons
“Flimsy” chargers
Flips & slides=Problematic
Kept in pocket or purse
Ethnographic Research
                             Results


Service
Trust of service provider
Impersonality
Payment Options
Inexpensive
Brand
Fundamentals
Mission




Enrich the lives of seniors by
creating a mobile service and
product that helps them stay
healthy, active, and connected
            AND
Make interacting with a mobile
service and product an intimate
and personal experience
Persona 1



                              Rhonda Martin
                              70 years old
                              Lives with her husband in Jacksonville, FL
                              Uses several features of her phone
                              Internet
                              Text messaging
                              Alarms
                              Travel
                              Keeping in touch


Goals:
“I want to buy a plan with a trustworthy
company and be able to have a sturdy phone
that I can rely on. I need that guarantee that
my phone will work consistently. I need
something easy to use…I use my phone
every day to keep in touch with my family and
my friends.”
Persona 2



                              Earl Smith
                              80 years old
                              Lives alone on his farm in Dawson County, NE
                              Owns a cell phone for emergencies only




Goals:
“I live alone on my farm and I’m not in town a
lot. I just want my phone to be easy to use, I
want it to stay charged, and I don’t want to have
to figure it out…it should just work. It would be
really refreshing to have a more personal and
trustworthy company to buy service from. I
don’t like dealing with the bureaucracy of my
current company.”
Logo
Ideation
Logo
Refinement
Logo Testing
vs. Competitors
Further Logo
 Refinement
Visual Identity
 Application
Service




Personal
24-hour customer service hotline
Set up product with a real person
Easy access to personal
representative
Monthly Payment Options



Trustworthy
Reliability
Quality
Integrity
Customer feedback
Service




Health Integration
Prescriptions
Walgreens & CVS
Doctors
Medical devices
Emergency device
Product
                     Goals


Usability
Easy learning (something NEW, but intuitive)
Easy access to basic functions
Comfort
Prototyping
         Process
                     Analyze user needs



  Testing               Initial Proto.



                     Conceptual Proto.



  Testing             Behavioral Proto.



  Revision            Procedural Proto.



Final Tests &
                        Appearance
  Revision
Initial
Prototype
Initial Prototype
      Testing
Conceptual
Prototyping
Behavioral
                      Prototyping


Testing Methods
Paper testing
Task Completion
Reflection
Comparison (to current phone)
Documentation Methods
Video
Photos
Voice recording
Notes
Behavioral
 Testing




             Application
Behavioral
 Testing
Testing
                            Results


Simplification
Increased visibility
Affordances
Terminology
Focus on easy learning
Limitations of “Tech-savvy” seniors
Before
After
Final
Refinement




             Application
Task       Dial a number & call it




                                     Application


                                             4




1   2          3
Task       Access Vitel Account Info




                                    Application
                                       4




1   2          3
Task       Adjust the volume




                                   Application

                                       4




1   2          3
Task   Take a picture




                            Application




1    2                  3
Final Rendering




                  Lauren Whiteside
Physical Features


            Power/Unlock
Physical Features




Emergency button
(calls 911 & ICE)
Physical Features




Rubber Grip
Physical Features




                    Backlit buttons
Physical Features




                    Wide/slanted top
                    (to improve grip)
HTML Prototype




            http://people.ku.edu/~calemoore/
Emergency Phone
   Sketches
Emergency Phone



Features limited to
emergency service
phone calls
health/wellness
Worn on wrist
PRODUCT/INTERACTION
Emergency Phone Assessment




        http://www.youtube.com/watch?v=VULAEfcAa8A
Packaging Concept
Packaging Graphics
POS Research
Initial POS
 Proposal
POS Concept
POS Interactive
   Display
POS Interactive
              Display




Meets ADA requirements for accessibility
Space at the top can be used for advertising
Final POS
Concept
Final POS
Concept

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