Vitel Final Presentation
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- 2. Goals Develop a mobileproduct/service targeting an aging population (70+) focused on positive social mediation ease-of-use Design 1) Company name, logo, and visual communications program 2) Cellular telephone and telephone interface 3) Product packaging and point of sale
- 3. Ethnographic Research Photos
- 4. Ethnographic Research Results Contextual Aspects Kept in Pocket Held in left hand and operated by right index finger Physical Impairments Arthritis Heart Problems Impaired Vision Hearing loss Variety of Living Environments Alone w/ Spouse Assisted Living Travel
- 5. Ethnographic Research Results Physical Aspects No soft buttons (arrow shortcuts especially) Would use advanced features if they were easier Users unaware of phone features No side buttons “Flimsy” chargers Flips & slides=Problematic Kept in pocket or purse
- 6. Ethnographic Research Results Service Trust of service provider Impersonality Payment Options Inexpensive
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- 8. Mission Enrich the livesof seniors by creating a mobile service and product that helps them stay healthy, active, and connected AND Make interacting with a mobile service and product an intimate and personal experience
- 9. Persona 1 Rhonda Martin 70 years old Lives with her husband in Jacksonville, FL Uses several features of her phone Internet Text messaging Alarms Travel Keeping in touch Goals: “I want to buy a plan with a trustworthy company and be able to have a sturdy phone that I can rely on. I need that guarantee that my phone will work consistently. I need something easy to use…I use my phone every day to keep in touch with my family and my friends.”
- 10. Persona 2 Earl Smith 80 years old Lives alone on his farm in Dawson County, NE Owns a cell phone for emergencies only Goals: “I live alone on my farm and I’m not in town a lot. I just want my phone to be easy to use, I want it to stay charged, and I don’t want to have to figure it out…it should just work. It would be really refreshing to have a more personal and trustworthy company to buy service from. I don’t like dealing with the bureaucracy of my current company.”
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- 16. Service Personal 24-hour customer servicehotline Set up product with a real person Easy access to personal representative Monthly Payment Options Trustworthy Reliability Quality Integrity Customer feedback
- 17. Service Health Integration Prescriptions Walgreens &CVS Doctors Medical devices Emergency device
- 18. Product Goals Usability Easy learning (something NEW, but intuitive) Easy access to basic functions Comfort
- 19. Prototyping Process Analyze user needs Testing Initial Proto. Conceptual Proto. Testing Behavioral Proto. Revision Procedural Proto. Final Tests & Appearance Revision
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- 21. Initial Prototype Testing
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- 23. Behavioral Prototyping Testing Methods Paper testing Task Completion Reflection Comparison (to current phone) Documentation Methods Video Photos Voice recording Notes
- 24. Behavioral Testing Application
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- 26. Testing Results Simplification Increased visibility Affordances Terminology Focus on easy learning Limitations of “Tech-savvy” seniors
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- 29. Final Refinement Application
- 30. Task Dial a number & call it Application 4 1 2 3
- 31. Task Access Vitel Account Info Application 4 1 2 3
- 32. Task Adjust the volume Application 4 1 2 3
- 33. Task Take a picture Application 1 2 3
- 34. Final Rendering Lauren Whiteside
- 35. Physical Features Power/Unlock
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- 38. Physical Features Backlit buttons
- 39. Physical Features Wide/slanted top (to improve grip)
- 40. HTML Prototype http://people.ku.edu/~calemoore/
- 41. Emergency Phone Sketches
- 42. Emergency Phone Features limitedto emergency service phone calls health/wellness Worn on wrist
- 43. PRODUCT/INTERACTION Emergency Phone Assessment http://www.youtube.com/watch?v=VULAEfcAa8A
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- 49. POS Interactive Display
- 50. POS Interactive Display Meets ADA requirements for accessibility Space at the top can be used for advertising
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