This document discusses the opportunities for mobile health (mHealth) technologies among senior citizens. It notes that seniors over 50 own 80% of wealth in developed nations and that most carrier profits come from customers who don't upgrade plans. While disruptive technologies could enable new services and revenue streams, maintaining familiar plans and devices may be preferable. The document outlines one company's mHealth service that provides automated emergency response for seniors and estimates it could generate $48,000 in maximum monthly revenue while saving on emergency call costs.

1. THE SENIOR
mHEALTH
OPPORTUNITY

2. 1995

3. 1995

4. 2006

17. “mHealth will happen in
Developing markets first
because of regulatory
issues and legacy
infrastructure...”
infrastructure...

18. Distribution of Technologies in the EMERGING and INDUSTRIALISED worlds
Sourced from Tomi Ahonen Consulting 2009

19. Per Capita Spending
(converted to
International
$'s to better
reflect
purchasing
power)
Percentile

20. % of Population % of Healthcare
Spend
<65 Years
<65 Years
* US Department of Health and Human Services

25. This picture of a lcoal CPW shows you
How the drive of senior phone entrepreneurs
Makes markets...
This is the easiest phone to seell in store...
Ask the manager
Doro On shelves JPG

26. AF
LOGO

27. T &T t o end u n li m t e d
A
us e m o b il e d a t a
s u nli mi te d
O2 s cr a p ar tph on es
a ta f or sm
d

28. 80% of global wealth
owned by citizens aged 50+
& live in industrialised nations

29. most profits within US carriers
originates from people who
haven't renewed their plan
* Bains & Company

30. Who needs disruption
when you can have the
same phone & same old plan?

32. SENIOR

33. SENIOR

34. WHO YOU CALLING OLD?

42. PLAY

46. iPhone Audience by Age
13-17
18-24
25-34
35-54
>55
Q1 2009 Nielson Company

47. twitter.com/vickeegan

53. “mHealth is the only thing
that is going to enable an
increase in ARPU...”
ARPU...
VP, NOKIA RESEARCH CENTRE

54. $24 million recall of Jitterbugs
“When in a no-service area and display
an "out of range, try again later"
message they could fail to connect
to emergency 911”

55. Where?

56. “We’ll need to focus on rural. I’ve heard
horror stories of a patient driving 42 miles
for a check-up only to have the Doctor say:
'You look great, have a nice day'.
You could have that visit over a Live Chat
& save time, money & resources”
CLINT MCCLELLAN, QUALCOMM

65. I HAVE AN
IMPLANTED
CARDIAC
DEVICE
PRESS FOR
MORE INFO

75. I've requested
some help for you

76. I've requested
some help for you

77. ReACT
Rapid Emergency Automated Call Tree system
Multiple, simultaneous, location based, automated 2 way communication
channels over Voice, SMS, Pager and Email + reassurance to caller from specialist
24x7 Tele-Agents
Escalation from automation to specialist enables familiarisation through social use
Easy set up & maintenance of teams and contacts on web portal
Audit logs for post-incident reports

80. 12000 cuctomers in 6 months (<10%)
FREE on $30 plans or $4 a month
Total Maximum Revenues ~ $48,000
Handling 4,000 calls per month
Cost of calls to NHS Direct
= £25/$36 each
Cost of answering 4k calls
= £100,000/$144,000

83. David Doherty
@3GDOCTOR
mHealthInsight.com