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Design Principles and Practices 2 – 4 February 2011 Developing a Visual Language to Enhance Knowledge Transfer in the Design of Smart Clothes and Wearable Technology for the Active Ageing David Taylor  Smart Clothes and Wearable Technology Research Centre. University of Wales Newport.
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1- Background – The project, the active ageing and smart clothes
Design for Ageing Well, part of the New Dynamics of Ageing Programme ,[object Object],[object Object]
Active ageing ,[object Object],[object Object],[object Object]
Walking is good ,[object Object],[object Object],[object Object]
Part 2 - Theoretical perspective
Personal history ,[object Object],cross disciplinary product design agency  14 years as creative director hardware engineers internet business solutions first web development agency in Wales graphic designer multi-disciplinary team 1994 software engineers product stylists PhD study brings design background into focus
Aim of the research ,[object Object],[object Object],[object Object]
Positioning this research Societal Issues Technical Issues Design Issues User Issues
Diverse expertise and knowledge
Positioning this research
T shaped research ,[object Object],Societal Issues Technical Issues Design Issues User Issues
Communication challenge in the co-design process for the active ageing Tech Possibilities User Needs User Wants Describing Functionality Describing Benefits Actual Functionality Fabrics Design Features Electronics CO-DESIGN PROCESS DESCRIPTIVE INTERACTIVE
Part 3 – Pictograms and iconography
Ancient but familiar view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A predecessor to modern pictograms? ,[object Object],[object Object],[object Object]
Modernist interpretation ,[object Object],1936 - Berlin 1948 - London 1972 – Munich ( Otl Aicher)
Part 4 – Interactive visual language
First key developments 1984 1998 mid 1990s Early - mid 1990s
Pictograms and the smart phone ,[object Object],1993 1996
Evolution ,[object Object],2001 Current Smart Phones Feature Phones
Embedded in the DfAW project
Potential for confusion ,[object Object],Network / price plan Pay  Monthly Pay as  You Go T-Mobile 24 22 Vodafone 23 10 Orange  28 28 O2 47 47
Part 5 – Descriptive visual language
Brand independent technical clothing terms Breathable Hydrostatic Head Hard Shell Laminated Waterproof Water Resistant Windproof Ripstop Microporous Hydrophobic Hydrophylic Wicking One Way Stretch Two Way Stretch Four Way Stretch Wind Resistant DWR Knitted Woven Taped Seams Bonded Pit Zips Two Way Zip Drop Liner Mesh Liner Membrane 2 Layer 2.5 Layer 3 layer Coil Zip Body Mapped Soft Shell
Non customer contact brands and their fabrics ,[object Object],Gore Polartec Pertex Performance Shell Power Stretch Quantum Paclite Shell Power Dry Microlight Soft Shell Pure Wool Classic Pro Shell Classic Endurance XCR Thermal Pro Equilibrium X-TRAFIT Thermal Pro Hi Loft Shield 2 in 1 Polar Fleece Heat Wind Pro Wind Block Power Shield Power Shield o2 Power Shield Pro Neoshell
Customer contact brands and their fabrics ,[object Object],Technical Consumer / High Street TNF Rohan Landsend Hyvent Barricade WindCheck Apex Permanent Water Repellency (PWR) Thermolite Summit Series Seamless Own Brand Polyester ThermaCheck-100 TKA 100 Own Brand Polymide ThermaCheck-200 Windwall Own Brand Fleece ThermaCheck-300 Vaporwick Own Brand Merino ThermaCheck Flex UPF PolarThin
The problems of the active ageing customers shopping experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8cm @ 10 yrs 50cm @ 50 yrs 100cm @ 60 yrs
Swing ticketing Clear Unclear
Technical clothing terms labeling Customer Contact Brand Non Customer Contact Brand
Performance codes from Premier Visions ,[object Object]
Confused already? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part 6 – Concluding Thoughts
Back to some theory ,[object Object],[object Object],[object Object],[object Object]
Design considerations for the creation of a visual language ,[object Object],Mealing and Yazdani’s Key Considerations  (11) Graphically Clear Semantically unambiguous Have no linguistic bias Adaptable (modifiable to express shades of meaning) Simple (keeping a small grid footprint) Isotype rules Superimosition Conjunction Concatenation Transformation Inheritance Duplication
Interesting to see directions choose to go in for Design for Ageing Well? ,[object Object],[object Object],[object Object],[object Object]
Thanks & Questions ,[object Object],[object Object],[object Object]

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Developing a visual language to enhance knowledge transfer in the design of smart clothes and wearable technology for the active ageing

  • 1. Design Principles and Practices 2 – 4 February 2011 Developing a Visual Language to Enhance Knowledge Transfer in the Design of Smart Clothes and Wearable Technology for the Active Ageing David Taylor Smart Clothes and Wearable Technology Research Centre. University of Wales Newport.
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  • 3. Part 1- Background – The project, the active ageing and smart clothes
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  • 7. Part 2 - Theoretical perspective
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  • 10. Positioning this research Societal Issues Technical Issues Design Issues User Issues
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  • 14. Communication challenge in the co-design process for the active ageing Tech Possibilities User Needs User Wants Describing Functionality Describing Benefits Actual Functionality Fabrics Design Features Electronics CO-DESIGN PROCESS DESCRIPTIVE INTERACTIVE
  • 15. Part 3 – Pictograms and iconography
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  • 19. Part 4 – Interactive visual language
  • 20. First key developments 1984 1998 mid 1990s Early - mid 1990s
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  • 23. Embedded in the DfAW project
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  • 25. Part 5 – Descriptive visual language
  • 26. Brand independent technical clothing terms Breathable Hydrostatic Head Hard Shell Laminated Waterproof Water Resistant Windproof Ripstop Microporous Hydrophobic Hydrophylic Wicking One Way Stretch Two Way Stretch Four Way Stretch Wind Resistant DWR Knitted Woven Taped Seams Bonded Pit Zips Two Way Zip Drop Liner Mesh Liner Membrane 2 Layer 2.5 Layer 3 layer Coil Zip Body Mapped Soft Shell
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  • 31. Technical clothing terms labeling Customer Contact Brand Non Customer Contact Brand
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  • 34. Part 6 – Concluding Thoughts
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Editor's Notes

  1. The term “Active Ageing” was coined by the WHO in 2002 to be The process of optimising opportunities for health, participation and security in order to enhance the quality of life as people age Which is an important idea because the population demographic is changing With a predicted growth from 11.8 to 15.3 million in the number of over 65s by 2031, when 24% of the UK population will be over 65 The big idea is that SCWT may be able to help the Active Ageing to remain more active and potentially reduce the strain on the system.
  2. My background is in graphic design, but ive always involved in cross disciplinary design practice. First job in late 80s was with one of the UK first cross disciplinary product design consultancies – product stylists, industrial designers, engineers, software developers and hardware designers Later on in 1994 (along with two EDI experts) set up the first web design agency in Wales – the idea was that we were going to develop Internet Business Solutions. In 14 years as the Creative Director, most time was spent at the centre of the multi discipinary team, working with the clients, the interface and IA designers and the software developers – created a real sense of participative design process.
  3. Develop a design focused cross disciplinary communications methodology in a language that is easily understood • Can inform the work of cross disciplinary teams • Provide a ‘gateway to understanding’ for the target end user (Active Ageing)