The document discusses influencer marketing and working with bloggers. It notes that bloggers are an important source of information for consumers aged 18-34 when making purchasing decisions. Influencer advertising is growing faster than overall digital marketing. However, working with bloggers can be complicated as people dislike ads and bloggers feel embarrassed sharing sponsored content. The document provides three tips for better influencer marketing: understand the blogging environment, listen to bloggers and respect their audience, and experiment with co-created content opportunities.