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HERE’S YOUR
ROADMAP.
AVAILABLE IN
HARDCOVER, DIGITAL
AND DIGITAL AUDIO.
WWW.TWISTIMAGE.COM/BLOG
THERE’S ONLY ONE QUESTION: DO YOU
WANT TO BE EMPLOYABLE IN THE NEXT 5
YEARS?
THE FOLLOWING WILL HELP YOU
UNDERSTAND HOW MUCH EVERYTHING HAS
CHANGED...
GOOGLE’S ADVERTISING REVENUE IS
BIGGER THAN THAT OF THE ENTIRE U.S.
PRINT INDUSTRY.
SOURCE: BUSINESS INSIDER
2/3 OF APPLE’S REVENUE COMES FROM
PRODUCTS IT RELEASED AFTER 2007.
SOURCE: INTERESTING SNIPPETS
AMAZON’S ANNUAL REVENUE IS GREATER
THAN HALF OF THE WORLD’S GDPS.
SOURCE: PC MAGAZINE
AMAZON HAS ENOUGH WAREHOUSE SPACE
TO FILL OVER 700 MADISON SQUARE
GARDENS.
SOURCE: BUSINESS INSIDER
AMAZON OWNS MORE NORTH AMERICAN E-
COMMERCE THAN OFFICE DEPOT, STAPLES
AND DELL COMBINED.
SOURCE: PC MAGAZINE
12%
SOURCE: CTRL ALT DELETE USER SURVEY
OF PEOPLE DON’T BELIEVE
THEIR COMPANIES ARE
KEEPING UP WITH THE
CHANGING LANDSCAPE OF
BUSINESS
IN 1999: 38 MILLION PEOPLE HAD
BROADBAND INTERNET. TODAY: 1.2 BILLION
HAVE IT ON THEIR MOBILE PHONES.
FACEBOOK HAS NEARLY HALF OF ITS 150
MILLION DAILY VISITS FROM MOBILE.
SOURCE: CONSTANT CONTACT
MORE PEOPLE HAVE A MOBILE
SUBSCRIPTION SERVICE THAN ACCESS TO
SAFE DRINKING WATER AND ELECTRICITY
IN OUR WORLD TODAY.
SOURCE: BUSINESS INSIDER
74%
SOURCE: CTRL ALT DELETE USER SURVEY
OF BUSINESSES DON'T
HAVE A PLAN TO STAY
COMPETITIVE IN THE NEW
MOBILE WORLD.
KICKSTARTER HAS HELPED LAUNCH OVER
98,000 NEW PROJECTS AND RAISED $521
MILLION IN JUST 4 YEARS.
SOURCE: KICKSTARTER
KICKSTARTER RAISED MORE MONEY FOR
BUSINESSES IN THE ARTS THAN THE
NATIONAL ENDOWMENT FOR THE ARTS
LAST YEAR.
SOURCE: POLICYMIC
14%
SOURCE: CTRL ALT DELETE USER SURVEY
OF BUSINESSES ARE NOT
PREPARED TO DEAL WITH
THE SPEED OF TODAY'S
COMPETITIVE LANDSCAPE.
WELCOME TO BUSINESS PURGATORY
243
SOURCE: RETAIL RESEARCH
RETAIL BRANDS HAVE GONE OUT OF
BUSINESS IN THE LAST 5 YEARS.
48
SOURCE: FORBES
THE AVERAGE CMO TENURE IS NOW 48
MONTHS.
THE AVERAGE POST FROM A FACEBOOK
BRAND PAGE ONLY REACHES 16% OF FANS
SOURCE: THE NEXT WEB
200+
SOURCE: ENDERS ANALYSIS
MILLION TABLETS WILL BE SOLD IN 2013
100+
SOURCE: INSTAGRAM
INSTAGRAM HAVE 100 MILLION+ ACTIVE
MONTHLY USERS
59%
SOURCE: SIMPLY MEASURED
OF INTERBRAND’S TOP 100 BRANDS ARE
ON INSTAGRAM
77%
SOURCE: LOCAL SEARCH ASSOCIATION
OF SMARTPHONE USERS ACCESSED LOCAL
CONTENT IN 2012
81%
SOURCE: BLOGHER
OF U.S. ONLINE CUSTOMERS TRUST
INFORMATION AND ADVICE FROM
PINTEREST
14.3
SOURCE: WORLDWIDEWEBSIZE.COM
TRILLION WEBPAGES ARE LIVE ON THE
INTERNET
23.1%
SOURCE: WALKER SANDS
OF U.S. INTERNET TRAFFIC COMES FROM
MOBILE DEVICES
REDDIT HAS 62.3 MILLION UNIQUE
VISITORS PER MONTH AND SERVES UP 4.4
BILLION PAGEVIEWS PER MONTH. USERS
SPEND 39 MINUTES ON SITE PER SESSION.
SOURCE: BUSINESS INSIDER
REDDIT HAS 22 EMPLOYEES.
SOURCE: BUSINESS INSIDER
HERE’S YOUR
ROADMAP.
AVAILABLE IN
HARDCOVER, DIGITAL
AND DIGITAL AUDIO.
WWW.TWISTIMAGE.COM/BLOG
MITCH JOEL @MITCHJOEL –
WWW.TWISTIMAGE.COM/BLOG

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