This document summarizes data about the Twitter profile @tychob17 and its 165 followers. It finds that @tychob17 has a social media influence 1.6 times higher than average. It also analyzes the demographics, interests, and social media usage of @tychob17's followers, finding for example that 43% are aged 26-35, many are located in New York, and they have above average affinity for topics like automotive marketing and sports.

1. 1
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
@tychob17 Follower Report
Key Metrics: @tychob17 | October - 1 - 2012
Total Followers
165
@tychob17 has 165 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
1.6x
Pull is a good measure of how influential @tychob17 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @tychob17 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
tychob17's followers has
3,593 connections across
all social media platforms.
Therefore, tychob17 can
potentially indirectly reach
280,236 (78 x 3,593)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 82%
of tychob17's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 43% tychob17's
audience is between 26 -
35.
- *Statistics based on 28%
of tychob17's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
tychob17's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
tychob17's male followers
tend to be more in the 26 -
35 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- tychob17 has a higher
percentage of followers
from Brooklyn, New York
than the typical Twitter
user.

4. 4
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- tychob17 has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- tychob17 has a higher
percentage of followers
from USA than the typical
Twitter user.
Audience Interests Insights
INTEREST
AFFINITY
Insights :

5. 5
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Career Insights
INCOME LEVEL
Insights :
- tychob17's consumer
audience has a medium
level of income compared
to the average.
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- tychob17's followers
attend schools less than
the average Twitter
audience.

6. 6
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- tychob17's consumer
audience is active on at
least 305 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 82% of tychob17's
followers have Facebook
profiles.
- tychob17's has more
followers who use Quora
than does the typical
Twitter user.
ONLINE
ACTIVITIES
Insights :
- 33% of tychob17's
consumer audience has
been identified as a *Geo
Location.