The 2012 presidential election cycle is just starting to pick up steam and with his 2% rating in
national polls, it’s safe to say that only the most ardent political watchers have Republican
candidate Jon Huntsman on their radar. Huntsman’s campaign staff is aiming to change that,
however, with a branding campaign that The Wall Street Journal likens to that of a Ralph Lauren
product launch.
Chains that embrace technology fare best in restaurant warsBloomberg LP
Domino’s, Starbucks and Taco Bell are embracing technology
to gain market share over rival restaurant chains that have
been slower to adapt and independents that can’t afford to.
The 2012 presidential election cycle is just starting to pick up steam and with his 2% rating in
national polls, it’s safe to say that only the most ardent political watchers have Republican
candidate Jon Huntsman on their radar. Huntsman’s campaign staff is aiming to change that,
however, with a branding campaign that The Wall Street Journal likens to that of a Ralph Lauren
product launch.
Chains that embrace technology fare best in restaurant warsBloomberg LP
Domino’s, Starbucks and Taco Bell are embracing technology
to gain market share over rival restaurant chains that have
been slower to adapt and independents that can’t afford to.
An overview of the 5 trends that are shaping the future of public relations, based on global industry research. Presented to the UK\'s PRCA in January 2011.
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.
Odds are your marketing budget has felt the negative impact of growing concerns over the worldwide economy. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast that has many marketers evaluating the cost‐effectiveness and ROI of previously ironclad marketing vehicles.
Amid the turmoil, e‐mail marketing has remained a staple due to its cost‐effectiveness and flexibility. At a fraction of a penny per message, the value of an e‐mail campaign compared to an expensive direct mail communication is substantial. However, getting the most from your e‐mail marketing campaigns
during tough economic times may require a different approach than what you’ve done before.
Email Marketing | Still a Powerful Engagement Tool That Drives ROIWSI Premier Esolutions
E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.
Odds are your marketing budget has felt the negative impact of growing concerns over the worldwide economy. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast that has many marketers evaluating the cost‐effectiveness and ROI of previously ironclad marketing vehicles.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
An overview of the 5 trends that are shaping the future of public relations, based on global industry research. Presented to the UK\'s PRCA in January 2011.
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.
Odds are your marketing budget has felt the negative impact of growing concerns over the worldwide economy. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast that has many marketers evaluating the cost‐effectiveness and ROI of previously ironclad marketing vehicles.
Amid the turmoil, e‐mail marketing has remained a staple due to its cost‐effectiveness and flexibility. At a fraction of a penny per message, the value of an e‐mail campaign compared to an expensive direct mail communication is substantial. However, getting the most from your e‐mail marketing campaigns
during tough economic times may require a different approach than what you’ve done before.
Email Marketing | Still a Powerful Engagement Tool That Drives ROIWSI Premier Esolutions
E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.
Odds are your marketing budget has felt the negative impact of growing concerns over the worldwide economy. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast that has many marketers evaluating the cost‐effectiveness and ROI of previously ironclad marketing vehicles.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
An, “in-depth look at the dramatic changes that have affected the print industry. John provides proven strategies, plans, and tactics that print service providers can follow to grow their business, despite the decrease in printed materials. Additionally, he shares case studies of companies that have already found ways to adjust their business models and succeed.”
In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check, a unique study that explored professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Now, two years later, the Social Media Reality Check 2.0 has revealed insight into how social media use has grown; campaign objectives and measurement, as well as gaps and overlaps in IR and PR practitioner perception and the consumer reported reality.
Snap Inc's Q1 2017 Earnings Report released to the media showing the results of operations for the three months ending March 31, 2017 including Consolidated Statement of Operations, Consolidated Balance Sheet and Consolidated Cash Flow Statement.
Global Adaptation Readiness Index Rankings by Country
Sm Trends2010
1. 2010 Marketing Trends Survey
Email and Social Media Marketing Are Top Areas of Investment in New Year
A new StrongMail survey conducted by Zoomerang from November 17 to November 25, 2009 reflects
the attitudes of more than 1,000 business leaders in regards to their planned marketing budgets, preferred
marketing channels, social media adoption and anticipated customer revenue in 2010. The data identifies
that the vast majority of businesses plan to increase or maintain budgets in the New Year, with email
marketing and social media as the top two areas of investment. The survey also shows that businesses
are optimistic about how much their customers will spend.
The following charts highlight the most relevant and significant data points from the survey. More
information on the survey can be found in the following press releases distributed on December 2, 2009:
www.strongmail.com/company/news-and-events/press_120809.php
2.
3.
4.
5. Survey Methodology
The StrongMail “2010 Marketing Trends” survey was conducted online by Zoomerang on behalf of StrongMail.
The poll, which gathered feedback from over 1,000 business leaders across a wide range of industries, was
conducted from November 17 to November 25, 2009.