1. Dennis Ross 11407 Paige Lane
Prosser, WA 99350
509-222-8078
dennisross@cybernet1.com
SUMMARY
Finding someone who has extensive wholesale, retail experience, who has owned their own business and
has worked for small and large companies is unusual in itself. But to find someone that has had continued and
progressive success with these experiences is something that is even more unusual. SaIes, Marketing, and
planning make things happen. I have been described as focused, visionary, practical and a person who gets
things done.
12/2015-1/2017 Branch Supervisor, Airefco Inc. Tualatin, OR
 This is a new position within Airefco as in the past they have used “Branch Leads”. As a new
position we are working through the new duties and responsibilities. Currently they include
management of staff, making sure that corporate policies and procedures are being maintained.
9/2013-4/2015 RETAIL STORE OPERATIONS MANAGER, Bleyhl Farm Services, Grandview, Wa.
This new position was established to bring consistency to the Retail Division of the Company
 Building an alliance between 6 separate stores, establishing clear guidelines for partnering with
suppliers and fellow stores that unified procedures, reduced costs and increased margins.
 Direct, promote, and coordinate the Retail Division to meet the goals and strategy of the Cooperative
 Established an effective advertising program using a variety of media methods
 Profit and Loss responsibilities that were accomplished in part by negotiated standardized pricing
and volume discounts from primary and secondary vendors to simplify ordering and payments,
drastically cutting labor costs by focusing on overtime and training the proper management of
people. This helped to increase profit of the division from 28% to 34% in 18 months
 Indentified and pursued opportunities that fit the Company strategy and to meet Company objectives
 Strategic alliances with other Company Managers to coordinate mutually beneficial programs to
grow the brand awareness of the entire company
 Developed and streamlined procedures for all paperwork processing that simplified and
standardized methods, reduced errors and increased tracking of both profit and sales
2007-9/2013 VICE PRESIDENT OF RETAIL OPERATIONS, Aslin Finch Company, Spokane, Wa.
Aslin Finch was acquired in January 2013 and my position was eliminated in September 2013
Served with the Senior Leadership Team and Board - integrated long-range planning and goal
setting to incorporate effective planning processes from strategic plans into daily operations.
 Championed the development, deployment, alignment of corporate strategic plan, which cascaded
through organization to the individual, improving decision making for business and customers
 Developed and budgeted for revenues, expenses and targeted to maximize EBITDA and capital
management to achieve annual and quarterly goals and objectives
 Built an alliance between 8 separate stores, located in a 3 state region and established clear
guidelines for partnering with suppliers and fellow stores that standardized procedures, reduced
costs, and simplified product tracking while increasing profit
 Increased customer satisfaction by 47%, documented through ongoing surveys by focusing on-going
training to results moving from a “just a cashier” mentality to becoming skilled customer-focused
sales associates.
 Instituted an effective “complete the sale” program that trained each sales member to explain key
product benefits, offer an additional item to each customer’s purchase, and increased the dollars
sold at each location by 10%
 Improved communication, building a cohesive Management Team, by integrating quarterly manager
meetings that were uniquely funded through vendor product demonstrations and education

2.  Developed manager’s leadership skills, encouraged support of the Team by using open and honest
daily briefing, demonstrated positive communication skills while ensuring confidentiality where
needed
 Coached and mentored individuals, to identify needed personal and professional development, and
to continue to excel professionally.
 Standardized hiring practices to select the best applicant using fair hiring standards; including hiring
the Management team, and training each manager on effective hiring, management and business
practices.
 Integrated data-driven decision making through training hands-on application for supervisors and
others to drive accountability in departments’ decisions and achieving results.
 Profit and Loss responsibility that enabled the company to realize increased retail profit margin from
27% to a 33% margin in three years, and improved entire corporate profitability by 18% while
growing the business 5%. This is better than industry average and during the recent declining
economy
 Integrated a pricing strategy that allowed for standardization of retail pricing, while increasing
margins
 Eliminated $850,000 in ineffective inventory by evaluating, reducing and removing the low margin/
low turn-rate items, and other items that were incompatible with our primary market focus
 Demonstrated skills in an adverse situation by exceeding the expectations of the Board by
minimizing costs during the ‘retirement’ process of a store that was destroyed by fire
 Standardized hiring practices to select the best applicant using fair hiring standards; including hiring
the Management team, and training each manager on effective hiring, management and business
practices.
1997-2007 MOONFIRE ENTERPRISES--STORE OWNER for two successful retail stores in Montana
 Sold these two stores to Aslin-Finch Company and accepted a Senior Leadership Position
 Responsible for all aspects of the business from negotiating startup capital, hitting both financial and
operating objectives, and ensuring organizational systems were in place.
 Lead team to grow market share, maximize profits, and meet or exceed operational goals.
 Received many accolades and was recognized as being one of the premier Retail Feed and Farm
stores in the Pacific Northwest
RELATED WORK HISTORY
TERRITORY MANAGER -- HORIZON DISTRIBUTION
DIRECTOR OF SALES & MARKETING -- AVAILABLE HARDWARE SUPPLY
DIRECTOR OF SALES -- NALLEYS CHIP & SNACK DIVISION
DISTRICT SALES MANAGER -- FRITO LAY SNACK COMPANY
PROFESSIONAL AFFILIATIONS AND COMMUNITY VOLUNTEER ACTIVITIES
SCORE BUSINESS MENTOR FOR TRI CITIES AREA
HORIZON DISTRIBUTION ADVISORY BOARD
PROSSER ROTARYCLUB
PAST VOLUNTEER FIREFIGHTER AND EMT-INTERMEDIATE LEVEL- 12 YEARS OF SERVING THE
COMMUNITY
PAST BOARD OF DIRECTORS FOR SPOKANE AG EXPO
PAST BOARD OF FIRE COMMISSIONERS FOR FIRE DISTRICT 8 - SPOKANE COUNTY
PAST MEMBER BOARD OF DIRECTORS FOR RAVALLI COUNTY CHAMBER OF COMMERCE
PAST MEMBER BOARD OF DIRECTORS FOR STEVENSVILLE MONTANA MAIN STREET PROGRAM