1. Jeffrey S. Shaffer
23230 Verona View  Katy, Texas 77493  (734) 812-7790 cell
shaffer@consolidated.net
Successful Restaurant Leader
Strategic Business Planning / Multisite Operating Management / Startup & Turnaround Operations
P&L and Operations Management / Management Training & Development / Teambuilding & Leadership
Cost Containment & Profit Growth / Productivity Improvement /Franchise Development /Site Selection & Demographics
Sales & Market Planning / Budgeting & Financial Reporting / Human Resources Management
Dynamic, multi-faceted franchise consulting and senior operating management career providing strategic,
business, financial and operating leadership to startup, turnaround and high growth corporate and
franchise restaurant operations. Expert team leadership, communication and interpersonal relations
qualifications honed by the most progressive franchise operators in the country. Proven success in the
recruitment and development of strong management leaders.
PROFESSIONAL EXPERIENCE
LIFETIME FITNESS, Houston, Texas 2008 – Present
Life Café Regional Category Manager
 Maximizing the profitability of 29 restaurant locations in Texas, Georgia and North Carolina.
Consistently ranking in the top tier.
 Reduced labor costs by 4% and cost of goods 2% across the board, and delivered a minimum of a
4% sales revenue increase every year for the region.
 Improved manger turnover rate resulting cost saving and improved operations which also yielded
an 80% in internal promotion rate for mangers. Developed an MIT program as well which lead to
improved operations and was implemented company wide.
 Improved customer service metrics rankings in all restaurants though utilization of training
programs, resulting in return member visits and increase revenue.
 Assisted in the training of Café Mangers in a successful national rollout of a cost management
system (Crunch Time).
MSK ENTERPRISES, INC., Houston, Texas 2006 – 2008
Vice President of Operations
 Improvement the profitability and sales performance of 21 restaurants (Little Caesar’s Pizza &
Church’s Chicken) within the Greater Houston area.
 Assumed P&L and management responsibility for a $12 million operation. Worked with a
management team of 50, an indirect team of 350. Overseen all training and development,
budgeting, business plan development, strategic sales and market planning, new restaurant
openings, construction management, food and labor costs.
 Implantation of new marketing plans, a new management bonus program, morale building
program, and identified cost saving strategies.
 Successfully drove sales up 10% and profit margins up 5% despite intense competition.

2. Jeffrey S. Shaffer Page Two
LIFETIME FITNESS, Troy, Michigan 2002 – 2006
Director of Franchise Operations
 Retained by a franchise operator, to establish a formal operational infrastructure to support
LifeCafe Restaurants within fitness centers in Michigan, Indiana, Ohio and Virginia.
 Trained and developed well-qualified General Managers, instituted audit controls, changed up
menu selections and cultivated/built a strong internal customer base.
 Drove sales revenues up 20%
DOMINOS PIZZA, Ann Arbor, Michigan 1999 – 2002
Corporate Operations Manager
 Turnaround of 42 corporate-owned restaurants experiencing excessive employee turnover, poor
service delivery, and high operating costs.
 Assumed responsibility in $32 million operation with 6 district managers, 42 store managers, and
an indirect team of 500. Developed marketing/promotional strategies, and facilities management.
 Complete evaluation and restructuring of all staffing, training, compensation, service and delivery
programs, and implemented innovative compensation and bonus program, sales contests, hiring
and advertising strategies to drive revenue and profit growth. Reduced employee turnover by 25%
 Delivered a 10% across the board increase in profitability and repositioned restaurants from last
place to “No. 1 in the Country” in service and operational standards.
LITTLE CAESARS ENTERPRISES, INC., Detroit, Michigan 1984 – 1999
Regional Director, Franchise Operations
 Provided leadership to 100+ franchisees/licensees generating over $10 million in revenue.
 Business plan development, management and staff development, site selection, budgeting, program
development, royalty payments, financial analysis and asset management.
 Led the opening of 100+ franchise locations annually. .
 Named “Employee of the Year” out of 600 for exemplary management performance.
Regional Director, Corporate Operations
 Lead the turnaround of an underperforming region experiencing lagging sales, staffing and
employee morale issues.
 Leadership for 21 corporate stores, a management and support staff of 348, all training and
development, budgeting, marketing and advertising strategy, site evaluation and selection,
demographics, construction supervision, inventory/quality control and customer service.
 Drove sales revenues up 350% and repositioned region from last place (8th
) to No. 1 in sales
volume and customer satisfaction for corporate owned regions,
EDUCATION & CONTINUING PROFESSIONAL DEVELOPMENT
Business/Marketing Management — Lansing Community College, Lansing, Michigan
Certified Regional Business Advisor ● Train the Trainer Facilitator—Lifetime Fitness
Franchise & Management Development Training — Little Caesars Enterprises, Inc.
REFERENCES AVAILABLE UPON REQUEST