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5 simple steps to deliver your
digital marketing strategy
is rarely a good idea
for the digital strategy
is not the main event
and how you are
going to do it.
Start
1. How much can you influence the market?
2. How much can you influence your own business?
2 things for you
1. Define the scope of your strategy.
2. Show the balance of your self-awareness and ambition
(but you most likely won’t find this out until step 5).
of the landscape
that give you ideas...
business goals
to achieve that goal
Build Awareness
Influence
Consideration
Drive Action
marketing funnel
Validate the goals
Click Here to get
SMART Goals template
What are your current marketing activities?
get to your objectives?
This gives you the ground to cover.
If not much, are your objectives aspirational enough?
and mix them in different ways
to come up with initiatives.
will best achieve
your objectives.
“Plans are only good
intentions unless
they immediately
degenerate into hard
work.”
Peter Drucker
a project to deliver
so don’t just blindly deliver it.
and achievement
of the objective
an opportunity to do better
If you have 5 minutes,
take 5 minutes.
Strategy is not the outcome.
Continually evaluate
prior planning.
Communication happens in all 5 steps.
Use how much you adapt,
“The only thing we know
about the future is that it
will be different.”
Peter Drucker
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How to develop a successful marketing strategy